20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels

If you use social media to promote your business online, you should be aware of these 20 things to never post on social media.

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.

Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post about them on social media without a strong purpose. Here are 20 taboo topics that most businesses should avoid posting about on social media.

Things to Never Post on Social Media

Complaints About Customers

You likely want to use social media as a way to connect with your customers. But if all you do is trash them online, it can obviously have the opposite effect. Even the occasional complaint about customers can be enough to damage your brand.

Complaints About Employees

Another kind of trashing you probably want to avoid is complaining about your employees online. The customers you connect with want to know that you have a strong team behind you that they can trust. So don’t take to social media to share complaints or rants about the inefficiencies of that team.

Angry Rants

In fact, any anger you have toward others, whether it’s the barista down the street who got your name wrong or the person who cut you off in traffic on the way to work, is probably best saved for venues other than social media.

Unconstructive Criticism About Public Figures

It’s also fairly likely that you’ll have some negative feelings toward public figures at some point, whether that’s politicians, celebrities or anyone in between. But if you’re going to criticize them in a way that’s totally unconstructive, it can come across as petty to your social media followers.

Divisive Political Opinions

You probably also have followers with a large assortment of different political beliefs. So it’s not always a good idea to share political opinions or views that are divisive or might alienate some of your followers.

Religious Rants

Religion is another tricky area. Unless your business or brand is targeted at a certain religious group or your posts don’t specifically alienate other groups of people, it’s probably best to steer clear.

Intrusive Questions

You also don’t want to be too intrusive when asking questions of your followers, either when posing general questions or interacting with people individually.

Ridicule of Any Group of People

If you use humor in your social media accounts, you need to be very careful who you might offend with your jokes. A silly tweet is fine now and then, but making fun of specific groups of people can go over the line.

Fake News

There are so many sources of fake news online, whether created on purpose for clicks or just because of lazy reporting. So be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed about important issues.

Trashing of the Competition

Healthy competition can be good for a business, even if you take that rivalry to social media. But there’s a big difference between a friendly back-and-forth and legitimate trash talking, which can make your business look petty.

Confidential Customer Information

Social media also isn’t the place for you to share any sensitive or confidential information about your customers. That probably seems obvious. But since some businesses use social media as a way to settle customer service issues, it is something that might come up from time to time.

Complicated Customer Service Issues

For that matter, it’s worth noting that social media really isn’t the place for you to settle customer service issues that can’t be handled with just a tweet or two. You can respond to customers’ original posts, but then try to move it to email or another format if you need more information.

Medical Issues

Medical issues, whether they relate to you, your team, your customers or anyone else, are also best saved for forums other than social media, if you even need to discuss them at all.

Personal Drama

Social media also isn’t the place for any drama related to your personal life. Even if you are part of your business’s brand, people don’t need to hear about personal drama that’s probably irrelevant to them anyway.

Apathetic Updates

Even though everyone has those days where they’re really just not feeling enthusiastic about work or business, your customers don’t need to hear about it. So don’t share with your followers every time you’re having a bad day or just feeling “blah” about your business.

Party Photos

Sharing photos of your team can be a great way to make your business more relatable on social media. And posting a casual photo at a local happy hour after work might be okay. But avoid the shots of the people who stayed at the office party until 2 a.m. and maybe overdid it. Those images will probably not instill your customers with confidence in your professionalism — or convince others following on social media to do business with you.

Anything Illegal

It should also be fairly obvious that posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea. Ad it might get you not only duped by clients but even prosecuted.

Risque Photos or Content

You should also stay away from posting any sexually suggestive photos or other content.

Controversial Re-posts

Even if you weren’t the original creator of a post, it can still make your business look bad if you re-post it. So stay away from retweeting or sharing any content that could be considered controversial.

Anything Irrelevant to Your Audience

The types of posts listed above can potentially make your business look bad on social media. But to be safe, it’s also best not to post anything that’s irrelevant to your audience. Sticking to only the essentials can help you avoid posting anything that’s going to hurt your business or your brand.

Shhh Photo via Shutterstock

[“source-smallbiztrends”]

Facebook Tunes Trending Topics to Better Deliver News

Facebook Tunes Trending Topics to Better Deliver News

HIGHLIGHTS

  • Trending topics will include headlines from articles along with sources
  • This was the most requested feature addition
  • The change was intended to surface topics quicker, curb fake news

Under pressure to stymie the spread of fake news, Facebook on Wednesday modified its system for showing trending topics.

The leading social network said that instead of simply showing a topic, it will include headlines from articles about the trending subjects along with sources publishing those stories.

“This was the most requested feature addition since the last update we made,” product management vice president Will Cathcart said in a blog post.

“These are the same headlines that appear when you hover over or click on a trending topic, but people told us they wanted these headlines directly within trending, too.”

The headlines that are shown will be automatically selected based on factors including how much people engage with the pieces and with the publisher overall, and whether other articles are linking to them.

facebook trending blog FacebookThe update, which is being rolled out in the United States this week, also changes the way topics are identified as trending at Facebook.

Instead of measuring how many people are clicking on and sharing a single article, Facebook will take into account how many publishers are posting stories on the same topic and how much attention those pieces are getting.

The change was intended to surface topics quicker, capture a broader range of news, and help ensure that trends reflect real world events being covered by multiple news outlets, Facebook said.

Also, lists of topics will no longer be personalized based on individual interests and will be the same for everyone in a region.

“This is designed to help make sure people don’t miss important topics being discussed on Facebook that might not show up in their News Feed,” Cathcart said.

Facebook chief Mark Zuckerberg has sought to deflect criticism that the huge social network may have been used to fuel the spread of misinformation that impacted the 2016 US presidential race.

‘Tabloid cloakers’
Meanwhile Google on Wednesday said in a blog post that it took down 1.7 billion ads last year as part of its fight against “bad ads, sites, and scammers.”

The Internet giant noted the rise of “tabloid cloakers,” a scam that tries to trick people, and Google, by pretending to offer real news but instead taking people to promotional pages.

“Cloakers often take advantage of timely topics – a government election, trending news story or a popular celebrity – and their ads can look like headlines on a news website,” product management director Scott Spencer said in the post.

“But when people click on that story about Ellen DeGeneres and aliens, they go to a site selling weight loss products, not a news story.”

Google suspended more than 1,300 accounts last year for tabloid cloaking, according to Spencer.

Tags: Facebook, Facebook Fake News, Fake News, Facebook Trending, Trending, Social, Apps
[“Source-Gadgets”]

Facebook Messenger Testing ‘Conversation Topics’ You Can Talk About

Facebook Messenger Testing 'Conversation Topics' You Can Talk About

HIGHLIGHTS

  • Feature suggests topics on the basis of friends’ activities
  • Feature has been named “Conversation Topics”
  • Messenger app on Android recently introduced data saver option

Facebook Messenger has introduced a new feature called “Conversation Topics”, which is likely to be a conversation topic in itself. As the name suggests, this new feature essentially suggests topics for conversation to the app users. These topics are recommended to users on the basis of their friends’ recent activities.

The feature was first spotted by Twitter user Chris Messina, as pointed out by TechCrunch, on iOS platform. The app shows you the various activities performed by your friends in order to provide you with a topic to talk about. The recommendations reportedly have their own section on the home screen and show you the activities beneath your friends’ names.

The activities range from the places your friends visited, to the songs that they listened to. At this point, this feature seems to be in a test phase as the company has not announced it and it is not showing up for everyone.

Even though it is highly debatable if the social networking sites, with their new features, are helping people get in touch or making them less social, this update will definitely keep you informed about your friends’ activities.Facebook Messenger recently added ‘data saver’ option to its app on Android, which allows the users to manually download the images and videos that are sent to them, instead of the app downloading them automatically.

Tags: Facebook Messenger Update, Conversation Topics, Apps, Social, Apple
[“Source-Gadgets”]