Moto X4 India Launch Set for Today, Watch Live Stream Here

Moto X4 India Launch Set for Today, Watch Live Stream Here

HIGHLIGHTS

  • Moto X4 price in India is expected to start from Rs. 23,999
  • The smartphone was originally unveiled at IFA 2017
  • Moto X4 was originally planned for an October 3 India launch

Moto X4 India launch is scheduled for Monday, at a New Delhi event scheduled to begin at 2:30pm IST. Stay tuned to Gadgets 360 for more details from the Moto X4 India launch event, as they happen. The smartphone was one of the first to come with inbuilt support for Amazon’s Alexa voice assistant, and based on Android 7.1 Nougat, it of course also supports Google Assistant. Other highlights include IP68 water and dust resistance. So far, the expected Moto X4 price in India has been leaked – Rs. 23,999. This is significantly lower than the EUR 399 (roughly Rs. 30,300) price tag given to it at its launch during IFA 2017. To note, the Moto X4 was originally supposed to launch on October 3, before being delayed. We also know the smartphone will be a Flipkart exclusive. You can watch the live stream of the Moto X4 launch below.

 

Moto X4 specifications, features

The Moto X4 runs on Android 7.1 Nougat out of the box and sports a single-SIM slot (Nano) – however, the India variant can be expected to come with dual-SIM card support. It bears a 5.2-inch full-HD (1080×1920 pixels) LTPS IPS display with 424ppi pixel density and Corning Gorilla Glass protection. The smartphone is powered by the 2.2GHz Qualcomm Snapdragon 630 octa-core SoC paired with Adreno 508 GPU and 3GB of RAM. Inbuilt storage is at 32GB, but there is scope for further expansion using the microSD card slot (up to 2TB).

ALSO SEEMoto X4 First Impressions

Another highlight of the Moto X4 is its dual rear camera setup, with one 12-megapixel dual autofocus sensor with f/2.0 aperture and 1.4-micron pixels, and one 8-megapixel ultra-wide angle sensor with 120-degree field of view, f/2.2 aperture, and 1.12-micron pixels. The setup features a colour correlated temperature (CCT) dual-LED flash and PDAF. It brings a host of features like ultra-wide angle shot, professional mode, depth detection and depth effects, selective Focus, selective Black & White (beta), background replacement (beta), spot colour, landmark/object recognition, scan barcodes/QR codes/Business cards, panorama mode, slo-motion video, and best shot.

 

The Moto X4 has a 16-megapixel front camera with flash support, f/2.0 aperture, and 1-micron pixels. It comes with features like adaptive low light mode, selfie panorama, face filters, beautification mode, and professional mode.

Connectivity options on the Moto X4 include NFC, Bluetooth 5.0, Wi-Fi 802.11ac (dual band, 2.4GHz and 5GHz), GPS, GLONASS, 4G LTE, and FM radio support. The dimensions of the Moto X4 are at 148.35×73.4×7.99mm, and the smartphone weighs 163 grams. The smartphone sports an accelerometer, ambient light sensor, gyroscope, magnetometer, and proximity sensor. The Moto X4 packs a 3000mAh battery that claims to last all day, and even supports fast charging (six hours of power in 15 minutes).

moto x4 front gadgets360

The Moto X4 has a new three-finger screenshot gesture (along with other Moto experiences), and comes with an inbuilt password manager called Moto Key. The latest Bluetooth support brings the ability to allow it to sync with four speakers or headphones at one time. Notably, the Moto X4 doesn’t offer Moto Mods support.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Motorola Moto X4

Motorola Moto X4

Rs.20,999
Buy
  • KEY SPECS
  • NEWS

Display

5.20-inch

Processor

2.2GHz octa-core

Front Camera

16-megapixel

Resolution

1080×1920 pixels

RAM

3GB

OS

Android 7.1.1

Storage

32GB

Rear Camera

12-megapixel

Battery Capacity

3000mAh

BUY AT
  • Motorola Moto X4 (Super Black, 32GB, 3GB RAM)
    Rs.20,999
  • Motorola Moto X4 (Sterling Blue, 64GB, 4GB RAM)
    Rs.22,999
  • Motorola Moto X4 (Super Black, 64GB, 4GB RAM)
    Rs.22,999

[“Source-gadgets.ndtv”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

Shutterstock

In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]

Vivo V7+ India Launch Set for Today, How to Watch Live Stream

Vivo V7+ India Launch Set for Today, How to Watch Live Stream

HIGHLIGHTS

  • Vivo V7+ price in India is not known
  • The Vivo V7+ launch will be live streamed
  • The launch event begins at 12:45pm IST

Vivo V7+, a new selfie-focused smartphone from the Chinese manufacturer, is launching in India on Thursday. The company will be live streaming the launch event, which begins at 12:45pm IST. The live stream can be seen on several platforms, including the company’s YouTubeFacebook, and Twitterpages, as well as on Flipkart and Amazon India. We’ll embed the video below as soon as we get the link.

There’s not much that’s known about the Vivo V7+ for now. We know it’s a selfie-focused smartphone. We also know that the display bezels on the sides are small. With the launch live streaming on both Flipkart and Amazon, we can also gather that the smartphone probably won’t be exclusive to either. Stay tuned to details from the launch event.

Vivo India recently also launched the selfie-focused Vivo V5s smartphone in the country, and priced it at Rs. 18,990. The big highlight of the Vivo V5s is the front camera – it bears a 20-megapixel front camera with a ‘Moonlight Glow’ front light and an f/2.0 aperture, apart from the Face Beauty 6.0 app. On the rear, the smartphone features a 13-megapixel camera with PDAF and dual-LED flash.

The dual-SIM (Micro+Nano) Vivo V5s runs Funtouch OS 3.0 based on Android 6.0 Marshmallow. It features a fingerprint sensor on its home button. It bears a 5.5-inch HD (720×1280 pixels) IPS display with 2.5D Curved Glass, Gorilla Glass protection, and a pixel density of 267ppi. It is powered by a 1.5GHz octa-core MediaTek MT6750 SoC coupled with 4GB of RAM.

On the storage front, the Vivo V5s offers 64GB of inbuilt storage that’s expandable via microSD card (up to 256GB) in a hybrid dual-SIM format. The Vivo V5s runs on 3000mAh non-removable battery, weighs 154 grams, and measures 153.8×75.5×7.55mm.

[“Source-gadgets.ndtv”]

HTC U11 ‘Squeezable Smartphone’ to Launch in India Today

HTC U11 ‘Squeezable Smartphone’ to Launch in India Today

HIGHLIGHTS

  • The HTC U11 was launched in Taiwan last month
  • The 6GB RAM/128GB storage variant is expected to launch in India
  • HTC U11 is powered by the latest Snapdragon 835 SoC

HTC is all set to launch the HTC U11 in India today. The smartphone’s big attraction is its Edge Sense feature that promises to bring a complete new way of interacting with the device, making it ’squeezable’. The HTC U11 will be launched at an event in New Delhi, where the price in India and availability information will be revealed.

The HTC U11 smartphone was launched in Taiwan last month. To recall, price of the HTC U11 starts at EUR 749 (roughly Rs. 53,000) for Europe, and in the US it’s at $749 (roughly Rs. 48,000). A recent leak claims that India will get the 6GB RAM and 128GB storage variant of the HTC U11.

HTC U11 specifications

HTC U11 runs on Android 7.1 Nougat with the company’s HTC Sense skin on top, and it comes with support for dual-SIM cards (Nano-SIM). It features a 5.5-inch Quad HD (1440×2560 pixels) Super LCD display with Corning Gorilla Glass 5 The HTC U11 is powered by a 2.45GHz quad-core Qualcomm Snapdragon 835 SoC. There are two storage and memory variant – 4GB RAM/ 64GB storage and 6GB RAM/ 128GB storage. Only the latter variant is tipped to be coming to India, though we will know for sure only after the launch event. The HTC U11 also offers storage expansion via a microSD card slot (up to 2TB).

As for optics, the HTC U11 sports a 12-megapixel camera with 1.4-micron pixel, ultra spread autofocus, BSI sensor, OIS, f/1.7 aperture, dual-LED flash, slow-motion, and 4K video recording. Camera features include Face Detection, Pro mode with manual control, 32-second long exposure, and RAW format support, HDR Boost, Panorama, and Hyperlapse. The HTC U11 has a 16-megapixel front camera with BSI sensor, full-HD recording. Front camera features include live make-up, auto selfie, voice selfie, HDR Boost, and Selfie Panorama. The HTC U11 packs a 3000mAh battery that is rated to offer up to 24.5 hours of talk time, and 14 days of standby time. There’s also an extreme power saving mode, and Quick Charge 3.0 support. Connectivity options include GPS/ A-GPS, GLONASS, USB 3.1 Type-C port, Bluetooth 4.2, Wi-Fi 802.11 a/b/g/n/ac (2.4GHz & 5GHz), and NFC support.

The HTC U11 also sports IP67 water and dust resistance and is Hi-Res audio certified. The fingerprint scanner is housed underneath the Home Button in the front. With respect to design, HTC U11 retains the U Ultra’s design language and sports 3D glass both on the front and back of the device. The device has no 3.5mm audio jack, just like the HTC U Ultra, and the company is bundling a 3.5mm audio jack to USB Type-C adapter.

HTC U11 Edge Sense feature

The highlight of the HTC U11 is the Edge Sense feature, which lets you launch the camera, and send texts by squeezing the metal edges of the smartphone. You can customise the squeeze gesture to open email, and even launch your favourite app or game. When users activate advanced touch mode, they can use a “short squeeze” as well as a “squeeze and hold” for even more functionality at your fingertips. The HTC U11 squeeze feature works while wearing gloves as well, as Edge Sense is based on actual pressure applied to the side of the device.

HTC U11

HTC U11

  • KEY SPECS
  • NEWS

Display

5.50-inch

Processor

2.45GHz octa-core

Front Camera

16-megapixel

Resolution

1440×2560 pixels

RAM

6GB

OS

Android 7.1

Storage

128GB

Rear Camera

12-Ultrapixel

Battery Capacity

3000mAh

Also See
  • HTC Mini Plus BL R120 (Silver)
    Rs. 599
  • HTC Desire 326G Dual SIM (Black Onyx, 8GB) –
    Rs. 6,489
  • HTC Desire 326G Dual SIM (White Birch, 8GB) – OFFER
    Rs. 6,533

[“Source-ndtv”]