Havas Acquires The 88, Taps Founder as New York Creative Chief

Havas Acquires The 88, Taps Founder as New York Creative Chief

Havas has acquired social media and digital shop The 88, bringing on Harry Bernstein, founder and chief creative officer, as chief creative officer of the New York office.

Bernstein succeeds Toygar Bazarkaya, who until mid-April was chief creative officer of the Americas and chairman of the Global Creative Council for Havas Worldwide and led creative for New York, says Jason Peterson, chairman and chief creative officer of Havas Creative U.S.

All 48 of Bernstein’s staffers will join Havas New York, and The 88 name will dissolve with the acquisition. Bernstein will report into Peterson. The duo previously worked together at Berlin Cameron.

No client conflicts have surfaced through the deal, says Bernstein, adding that his current clients, such as Adidas and Bloomingdale’s, will now have broader support and scale through Havas’ network.

“When I started the 88 and I didn’t call us a social agency – I just wanted to do things differently,” says Bernstein. “And this opportunity came and it’s accelerating my vision to change advertising and do things non-traditionally.”

“The advertising industry is a broken model, and right now the industry is gasping for breath to figure out what it should be,” says Peterson. “We had an idea – and Harry was the missing piece in this – to create a new model of a consumer-first journey with a media agnostic approach, so taking a strategic and creative idea and being able to execute it flawlessly in every channel and touchpoint that our consumers are actually using.”

While Havas won lead creative and media duties for Con Edison this summer, the agency has had a run of executive departures since the beginning of the year and lost the Dos Equis account. In January, Andrew Benett stepped down from his role as global CEO of Havas Creative Group and Havas Worldwide, followed by the departures of New York-based global Chief Marketing Officer Matt Weiss, Global Chief Content Officer Vin Farrell and Bazarkaya.

“We have amazing clients and we have a great group of people, but there’s been a lack of clear vision and guidance about what kind of company we want to be and that’s what this acquisition is about and what Harry will help us do,” says Peterson.

Financial terms of the acquisition were not disclosed.

[“Source-adageindia”]

A government that works hand in glove with the creative industry

The government in Singapore is a firm backer of creative agencies – from attractive grants to working together to setting up centres of excellence – it has not shied away from broadcasting this fact.

Agencies too are happy. For them, the experience of working with the Singapore government is devoid of the usual hang-ups associated with the civil service, such as being slow or bureaucratic.

So is Singapore creative? Industry watchers believe it is. According to an industry insider, “Singaporeans were more traditional; creativity was not a preferred choice but rather something you pursued if you ‘failed’ to make it in the mainstream. The government is doing its best to push creativity by welcoming cultural, social and political diversity.”

That said, there is work being done to develop the key industries that drive creativity as well as spur innovation, most prominently from startups. And most of it is visible.

(Find our regular selection of online content worth sharing in this section)

[“Source-afaqs”]

End of the world: What is Nibiru? The mysterious planet ‘that will DESTROY Earth’

nibiru

What is Nibiru?
Christians claim that the arrival of the planet will mark the apocalypse and could herald Jesus’ return, while other conspiracy theorists believe that it is a rogue planet which has yet to be detected by space officials – or has but they are covering it up to prevent widespread panic.

The mysterious object, otherwise known as Planet X, is allegedly due to enter the solar system in September 23 and will wreak havoc on our galactic neighbourhood.

Paranormal researchers believe Planet X is so large it would be able to counter the sun’s gravitational pull.

It is believed that it is difficult to spot due to the angle in which the huge mass is approaching Earth – towards the South Pole.

planet x

Planet X is supposedly heading to Earth
As the planet approaches it is expected to interfere with Earth, pulling it slightly off its axis, which would result in severe earthquakes and storms.

Christians such as David Meade have been analysing biblical texts and astronomical signs, and believe that Planet X will arrive on September 23, and herald the end of days.

Revelation 12:1 says: “A great sign appeared in heaven; a woman clothed with the sun with the moon under her feet and a crown of 12 stars on her head.

“And being with child, she cried out in her travail and was in anguish of delivery.”

planet xGETTY

Planet X is ‘at the edge of the solar system’

The ‘sign in the sky’ supposedly refers to the eclipse which took place on August 21.

Mr Meade explains: “The great sign of The Woman as described in revelation 12:1-2 forms and lasts for only a few hours. According to computer generated astronomical models, this sign has never before occurred in human history.

Bizarre moment ‘Planet X Nibiru is spotted from Earth

“It will occur once on September 23, 2017. It will never occur again. When it occurs, it places the Earth immediately before the time of the Sixth Seal of Revelation.

“During this time frame on September 23, 2017, the moon appears under the feet of the Constellation Virgo. The Sun appears to precisely clothe Virgo.”

[“Source-express”]

Feeling Drained? These Are The Apps To Blame

Image result for Feeling Drained? These Are The Apps To Blame

For something we use so often, we certainly have a love/hate relationship with our smartphones. These devices, while endlessly useful, can often be the bane of our day-to-day lives when they give us the dreaded ‘1% battery’ notification. Yes, they can transform hour-long monotonous commutes, but that same distraction can also leave us wondering how we have come to rely on them so much. It’s all too familiar a scenario that, when we do need to use our phones for an important call or to reply to emails, we find them drained from too much time on Facebook.

But rather than burdening ourselves with battery packs or searching for easily accessible plugs, there is an easier way to extend battery life – simply by altering the way we use certain apps.

After conducting extensive research into over 3,000,000 Android users, Avast’s Android App Performance & Trend Report allows us to see which apps are the worst offenders for draining battery life, taking up storage and affecting overall performance. Meaning that when you choose to drain your battery by uploading statuses about last night’s Game of Thrones, at least you did it knowingly.

Social Media and Instant Messaging: the Reformed and the Repeat Offenders

Historically, social media apps have been recognised as greedy users of both data and battery. This unwanted reputation has led to a number of improvements for well-known apps in the past year, showing that concerns around performance are equally important to their creators as they are to consumers.

Take Snapchat and Facebook. The popular image messenger and social media behemoth have made concerted efforts in the last six months to reduce the impact they have on Android devices. Having previously held the top two positions for performance-draining apps, both have shown marked improvements by removing themselves from the top 10 overall worst offenders list, according to our report.

Instant messaging apps are some of our most commonly used in daily life and each person has their own personal favourite. But which one is the most efficient at maximising your phone’s performance? Despite improvements in the overall categories, both the Facebook and Facebook Messenger apps are still gluttons for battery and data.

Many users may not be aware that this can be quickly remedied by simply accessing the social media site through a browser, rather than the app. It means the app can be deleted which will save battery and free up some all-important space.

WhatsApp is another prime offender for leeching charge. The instant messenger service ranks as the sixth highest battery drainer in apps that run from start-up.

Spring-Cleaning Your Smartphone

Many people won’t be aware of this, but Facebook and Instagram use your phone’s internal memory to stow away a whole host of files you didn’t even know were there. Considering a whole host of other apps also run from start-up, a bevy of files begin to accumulate before you’ve even had your first cup of coffee. Browsers like Chrome and Firefox, as well as messenger and navigation apps, are also guilty of similar problems.

Designated cleaning apps are a great fix for this as they monitor and scan the hidden caches on your device, ensuring that your smartphone is fully optimised without any unnecessary baggage.

Streamlining Your Streaming

While the move from storing media to streaming has afforded our smartphones a lot more space, there are still a number of apps moonlighting as serious storage hogs. Key culprits are Netflix and Spotify, which adds insult to injury as they’re both very high up the list of battery sappers, too.

Streaming apps are best used when your device is plugged in and charging, but if you really need your latest fix of EastEnders while on the go, most streaming apps have offline modes to conserve both your battery and data. Downloading a programme while connected to Wi-Fi before watching it later offline is the most economical way of viewing your favourite shows. It will ensure you don’t get caught short missing the crucial cliff-hanger as your battery slowly dies.

Top Tips for Prolonging Battery Life

In addition to the aforementioned points, there are a number of other ways to help you get the most out of your device. Push notifications are useful for urgent news updates or as gentle nudges to continue our Spanish lessons. But do we need Facebook telling us we haven’t ‘updated our profile in six weeks’? Push notifications consume valuable resources. Evaluate which ones you can live without.

While GPS can get you out of a number of sticky situations, it’s not always essential. Switch it off when you don’t need it and give your phone a much-needed boost.

But alas, all of these performance-affecting apps have nothing on the number one cause of battery consumption: screen brightness. Amazingly, screen brightness is accountable for up to 80 percent of entire power consumption. Most modern smartphones come with an ‘auto’ option for screen displays, increasing and decreasing the brightness depending on your surroundings. Leaving this option on will not only ensure your eyes get the break they sometimes need from a bright screen, but you’ll also gain more precious minutes on your smartphone.

[“Source-huffingtonpost”]