IIMs say CAT 2017 registrations lower than 2016

Apart from the IIMs, several other business schools use the Common Admission Test (CAT) score for admission. CAT 2017 will be held on 26 November. Photo: HT

Apart from the IIMs, several other business schools use the Common Admission Test (CAT) score for admission. CAT 2017 will be held on 26 November. Photo: HT

New Delhi: The Indian Institutes of Management (IIMs) said Monday that while an extended registration window propelled the Common Admission Test (CAT) registration numbers to nearly 231,000, these were still slightly below the 2016 numbers.

By the original deadline of 20 September, the IIMs had received around 211,000. They subsequently extended the deadline to 25 September.

In 2016, the IIMs received 232,434 applications for the test. Apart from the IIMs, several other business schools use CAT score for admission.

“The final registration numbers are around 2.31 lakh. Around around 20,000 (registrations) were added during the extended window,” said Neeraj Dwivedi, convener of CAT 2017.

Dwivedi, also a professor of IIM Lucknow, said exact numbers would be available on Tuesday.

India has 20 IIMs admitting nearly 4,000 students into their flagship post graduate programme in management.

IIM Lucknow, which is conducting CAT 2017, will allow candidates to correct errors in application between 27 and 30 September. CAT 2017 will be conducted across 140 cities on 26 November.

[“Source-livemint”]

Xiaomi Says It Shipped More Than 10 Million Smartphones Last Month

Xiaomi Says It Shipped More Than 10 Million Smartphones Last Month

HIGHLIGHTS

  • Xiaomi sold more than 10 million smartphones in India
  • It’s a record performance for the company
  • The company also reached a milestone in India

September was a big month for Xiaomi. The Chinese smartphone maker shipped more than 10 million smartphones last month across all the markets where it operates, Xiaomi’s chief executive officer Lei Jun said.

A thrilled and happy Jun, who shared the announcement, thanked employees and partners. The company also reached a major milestone in India. Roughly three years after entering the nation, Xiaomi’s vice president and India head Manu Kumar Jain said the company had shipped more than 25 million smartphones in the country.

The big jump in sales comes as people in South Asian countries including India begin to prepare for the festival season. In India, for instance, Amazon India and Flipkart have been cashing in on the festive season, giving customers lucrative discounts with sales past and sales to come. Xiaomi said last month it had sold more than one million handsets in just two days, a major improvement over its performance in the country last year, when it took 18 days to sell one million smartphones.

Even as Xiaomi has always been known as a company which plays very aggressively, offering some of the best hardware at the price point, the company has appeared more focused in the recent months. It recently launched the Mi Mix 2, a bezel-less smartphone, and Mi A1, its first Android One smartphone for markets like India.

The recent development will help the company better compete with Chinese smartphone maker Huawei, which recently posted better sales than Apple. The company shipped north of 73 million smartphones in the first two quarters of this year, averaging more than 12 million handset shipments in a month. According to marketing research firm Strategy Analytics, Huawei shipped 38.4 million handsets in Q2 2017, while Oppo shipped 29.5 million handsets. In comparison, Xiaomi had shipped 23.16 million handsets in the quarter that ended in June.

[“Source-gadgets.ndtv”]

Why great creative is more important than ever

Every year we all have the opportunity to dive into the creative pool of Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people do it via the festival’s excellent website.

No matter; it’s still an exhilarating splash, and this year’s annual plunge has me convinced that, in the “Engagement Economy,” great creative is more important than ever. Let me explain.

I believe that Apple invented high-tech marketing back in the ’80s. And with Steve Jobs at the helm, it was all about creativity — in messages, design and production. In the early ’90s, I cut my marketing teeth working with Jobs at Next, and then rejoined Apple, where I was manager of consumer advertising.

Over the ensuing years, my faith in great creative to produce something valuable and inspiring has never flagged.

But the marketing game has changed considerably since then, specifically with the advent of online channels and the almost unlimited data that we marketers can now leverage.

In some quarters, this has led to creativity being sidelined, or at least being knocked askew on its pedestal, as the scientific side of marketing has grown in importance.

Bad mistake, because while you need both art and science in marketing, creativity is the killer ingredient that drives marketing effectiveness.

‘Thumb-stopping creativity’

In today’s world of all things digital, the demands on people’s time are more intense than ever. As marketers, we can shout, loudly and often, and hope someone hears us over all the background noise.

Or we can capture people’s attention through truly creative work, and start engaging with them in a meaningful fashion by appealing to their hearts.

It’s a matter of value versus volume. Easy choice, don’t you think?

Cheryl Sandberg, COO at Facebook, who spoke at Cannes Lions this year, would seem to think so. Here she is, quoted on the festival’s website:

For Sandberg, “Organizations often don’t move quickly enough.” People are spending most of their time on digital — but for creative teams, “usually it’s outdoor, then print, and mobile is often just added in the last 10 minutes.” This is particularly misguided, she explained, since “a natively mobile ad grabs your attention in a couple of seconds. We call it ‘thumb-stopping creativity.’ It communicates the brand very quickly and you measure results, not seconds. Taking advantage of that power is so important.”

What is great creative?

Great creative always starts with strategy. Here’s an area where all that scientific data comes into play as it’s mined for insights into what the customer wants, and what you can provide. Essentially, you need to be relevant to be engaging.

A great example of this is the recent joint campaign of Airbnb and the Art Institute of Chicago, constructed around a meticulous recreation of Van Gogh’s bedroom as portrayed in one of his most famous paintings.

Many Airbnb prospects, myself included, are looking for more than just convenient, cost-effective digs. We also want a unique and immersive experience of place. In a splendid display of relevance, the ad speaks beautifully to this desire, while also building interest in the Art Institute’s special Van Gogh exhibit.

In addition to being relevant, a campaign or ad must be bold and take risks to engage most fully. People like the jolt that comes from boldness, bravery and risk. It’s not a data thing; it’s a chemical thing.

You don’t have to look farther than the “Fearless Girl” campaign, produced by State Street Global Advisors to honor International Women’s Day, that captivated so many people earlier this year (and bugged a few, too) with its boldness.

Appearing one night in the middle of Wall Street, the sculpture of a courageous young girl, arms akimbo, staring down the famous Charging Bull statue, became an instant media and internet sensation.

The ad and story around the statue not only went viral faster than a bull market, but the campaign also has some serious legs as the statue continues to be a much-photographed tourist attraction.

And how well did the combo of relevance and boldness work for State Street Global Advisors? The firm’s SHE Fund, which invests in companies with women executives, experienced a 384 percent increase in average daily trading volume in the first three days following the campaign’s launch. Let’s hear it for Girl Power.

Celebrate great work and its impact

You can find many, if not all, 2017 Cannes Lions award winners on YouTube. Viewing these ads is instructive, inspiring and often just plain fun. But don’t let your commitment to creativity stop here. Act on it, consistently.

In the age of martech, do not abandon creativity. It means more than ever

[“Source-martechtoday”]

Samsung’s new Gear 360 camera is way cheaper than the original

Image result for Samsung's new Gear 360 camera is way cheaper than the originalGet your wallet out because you’ll finally be able to buy Samsung’s new Gear 360 camera starting tomorrow, May 25.

The smaller, more powerful second-generation 360-degree camera will cost $230, which makes it far more affordable than the original’s $350 launch price. You’ll be able to pick up the camera from Samsung, Best Buy, Amazon, AT&T, Sprint, T-Mobile, Verizon, and U.S. Cellular.

Even better is the promotion Samsung’s running: buy a Galaxy S8/S8+ between May 25 and June 19 and you can nab the new camera for only $50.

Though the new Gear 360 is designed to work best with the Galaxy S8/S8+, Samsung smartly added iOS support this time around, opening the camera up to many more users.

Livestreaming to various platforms (Facebook, YouTube, and Samsung VR), real 4K resolution recording, longer battery life, and the camera’s new handle/body all contribute to a better 360 shooting experience.

Despite some shortcomings, we praised the original Gear 360 for its sleek looks and effortless connectivity and recording capabilities.

A year ago Samsung was one of the first with a consumer 360 camera and the only one to really nail down the basics, but there’s tons of competition now. Every company from Kodak to Garmin have one. And if they don’t yet (like GoPro), they will.

The $230 price, however, gives the new Gear 360 an edge; most comparable consumer 360 cameras cost $300 or more.

If you’re new to 360 cameras, here are a few examples of the kind of 360 photos and videos you can shoot with the Gear 360:

Discovered I could fly yesterday while testing the Samsung Gear 360. (This is a 360 degree photo. Please look around.)

TOPICS: 360 CAMERAS, CAMERAS, GEAR 360, SAMSUNG, TECH