Georgia downs Georgia Tech, takes season series

April 25, 2017, Atlanta: Georgia Tech infielder Austin Wilhite takes the throw catching Georgia’s Mitchell Webb stealing second for the out during the sixth inning in a NCAA college baseball game on Tuesday, April 25, 2017, at Russ Chandler Stadium in Atlanta. Curtis Compton/[email protected]

Georgia’s season has been a bit on the forgettable side, but the Bulldogs can claim the season series with Georgia Tech for the second year in a row. Georgia exploited two fruitful innings and an effective start from Kevin Smith to beat the Yellow Jackets 7-5 at Tech’s Russ Chandler Stadium Tuesday night.

The Bulldogs, last in the SEC in ERA (5.11 coming into Tuesday’s game), have now held Tech to six runs in their two wins. Georgia beat 5-1 April 11 in Athens. Georgia will go for the sweep in the series finale at SunTrust Park May 9. The Bulldogs have not swept Tech in a season series of three or more games since 1984.

“This is a huge game for Georgia Tech fans and for us, so to lose it, just disappointing,” Tech coach Danny Hall said.

Smith went four innings, giving up five hits and walking one while giving up one run, to earn the win. Schniederjans took the loss.

Georgia (17-25) had lost six of seven after beating Tech (20-20) in Athens.

“This is our biggest rival,” Stricklin said. “For a lot of our players, for a lot of our fans, this is the biggest series of the year, no matter what, so it’s big to win the series. It’s important. They’re a good team, but to win the series means a lot to us.”

[“Source-ajc”]

Apple Takes Ad Blocking “Been Choice” App From Store

Apple has removed an app from its iTunes App store that would have blocked native ads in iOS9. The app, with the odd name Been Choice, also offered rewards to users willing to share data on their preferences with the app.

The fate of the Been Choice app, which has only been offered for download on Apple’s store, is now uncertain. But its existence has started a discussion about what the implications of ad blocking software in the future may be, especially for marketers and advertisers.

In a surprising move earlier this month, Apple originally approved the ad blocking app for its iTunes store. But some at the time believed the tech giant may have simply been unaware of the implications of the app when approving it. And this may have been the reason for the company’s later apparent change of heart.

Been Choice, which was launched earlier this month, claims to block ads on both mobile websites and in native mobile apps. This appears to include Facebook ads and ads on Apple’s own Apple News application. These features make it more powerful than any other ad blocking tool yet available on the Apple mobile platform.

How Does it Work?

To block ads on the native mobile apps, Been Choice uses a virtual private network (VPN) that allows it to filter out ads using deep packet inspection. This approach is similar to the way organizations use deep packet inspection on managed devices to ensure confidential information doesn’t leave their networks.

On Safari, Been Choice would have created a “bubble”, almost entirely freeing a mobile device from all ads and trackers.

To entice more users, Been Choice intended to allow them to earn rewards by sharing data and answering surveys for app developers, publishers and advertisers. At first, the rewards  were to come in the form of cash payments via PayPal. In the near future, they were to include Amazon gift cards.

The Industry Reacts

Understandably, the digital advertising industry was not amused. Ciaran O’Kane, chief executive of Exchange Wire, a digital media analysis company, told Financial Times:

“We’re getting into dangerous territory … If app developers can’t make money, there’s going to be a kick back.”

The app could certainly have also affect the publishing industry, which is largely dependent on ad revenues. As it is, publishers struggle to attract users and to convert them for advertising clients, the only way they can make a profit and truly offer their content  online for free.

But, perhaps most importantly, the app would have affected small business owners and marketers. These people depend upon inexpensive online advertising along with social media, content marketing and other techniques to convert future customers.

Advertising in the Era of Ad Blockers

The threat of ad blockers has been looming over the digital advertising industry for quite some time now. According to a recent report released by Adobe, the number of people using ad blocking software has gone up by 41 percent to nearly 200 million in the past year.

The data should make anyone engaged in online marketing think strategically about how to best reach their customers via digital channels in the future.

Image: Been.mobi

[“source-smallbiztrends”]

What it takes to organise a high profile product launch

(c)iStock/Maxian

Earlier this year, Imagination was tasked with coordinating the launch of the new Land Rover Discovery.

We knew that with this quintessentially British product we had to pull out all the stops – and we did, along with the help of our team, Bear Grylls and 5,805,846 bricks of Lego.

To give you some background on the product we were launching, over six decades, Land Rover has developed into a British icon. This much-loved vehicle has come a long way since its inception as a post-war agricultural workhorse. Its latest iteration, the Discovery 5, markets Land Rover as a highly desirable and versatile premium SUV.

Family friendly: LEGO’s role

While keeping its rugged specs, the Discovery is also aimed at families. As such, we needed a dramatic concept that would demonstrate its high-grade engineering along with a family-friendly aura.

So, we chose LEGO – the ultimate engineering tool for children, after all – as our centrepiece. Tying this in with the ‘national instution’ theme, we went for a recreation of Tower Bridge and a crack team of LEGO master builders built the scale replica for us.

Once completed, this was the largest LEGO structure ever created, giving us a great media opportunity with the Guinness Book of Records.

Risk and drama: Bear Grylls and Zara Phillips

In the launch event, we also needed to include an element of risk and heightened dramatic tension; highlighting the adventurous spirit of the brand.

As such, we got Bear Grylls on board, along with Zara Phillips to both perform some spectacular stunts.

Three days of rehearsal at the deer park in Packington Estate were needed for this half-hour presentation, in conditions of complete secrecy and unpredictable weather.

The key to an effective reveal for a brand like this is creating and managing a sense of anticipation

Bear Grylls’ stunt partner, Dangerous Dave, had to rehearse a helicopter drop in a strong wind, and Zara Phillips prepared to execute a daring horse jump.

An event like this involves a host of engineers, lighting technicians, logistics experts, sound designers, graphic artists, 360 animators, medical staff and caterers. It’s my job to make sure everybody’s happy and on the same page. I have to be unflappable; I make sure we have a contingency plan for everything.

But I don’t mind admitting that on the night, as Zara launched her horse over two Land Rovers and a horse box, the audience weren’t the only ones feeling the excitement course through their veins.

Reveal finale: Sir Ben Ainslie

For the reveal finale, we had Olympic sailor Sir Ben Ainslie on board to drive his team under a bridge through 900m deep water, towing a LEGO scale replica of the Land Rover BAR speedboat.

Stepping out, the seven-strong team demonstrated the vehicle’s versatility, and helped us nail the message of ‘Bringing it Home’ with their warm endorsement.

Such associations encourage Discovery consumers to feel they are not only ‘Buying British’ but, like the BAR team, representing their country in terms of global competition. And, in forging strong partnerships such as this, not only is inestimable value is created for a brand, but exposure in terms of earned media is vastly increased.

The key to an effective reveal for a brand like this is creating and managing a sense of anticipation. You want to create a buzz that will have maximum impact and, in this respect, timing is crucial.

One of the hardest parts of our job has been keeping a lid on social media, preventing leaks that could dilute the impact of the reveal. Inside information about a hotly anticipated car like this is catnip to a legion of trade journalists, car-fans and bloggers; in this respect, and many others, it is hard to underestimate the value of a strong sense of team spirit.

A crucial part of my job was fostering loyalty in a large crew and building the client’s trust, so that they could be confident that when the live-stream went close up on our bridge and the #DISCOVERY sign lit up, the world would take notice.

The launch was covered in a number of publications, including Auto Express, which has a host of pictures and videos from the evening.

[“source-ndtv”]

Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO

Mark Ghermezian is handing over the reins at Appboy to Bill Magnuson, center; Myles Kleeger (r) becomes President. Credit: (Charles Aydlett Photography for Appboy)The five-year-old marketing tech company has named Bill Magnuson as CEO effective on January 1, 2017, with founding CEO Mark Ghermezian moving into a new role as executive chairman. As part of the reshuffling at the Series C startup, third cofounder Jon Hyman will assume the role of CTO from Magnuson after serving as Appboy’s CIO.

“When you look at where we are today, we just felt we are in a position of strength right now and to be responsible with where we are growing, this was the right move for the company moving forward,” Ghermezian says.

Appboy has raised $45.6 million in funding since the three launched it after Ghermezian got in touch with his two cofounders upon their winning the TechCrunch Disrupt Hackathon in New York in 2011. The company has nearly 130 employees now across New York, San Francisco and London, working with customers including Capital One, Domino’s Microsoft and SoundCloud. The company most recently raised a $20 million Series C this spring led by Battery Ventures.

Magnuson was already working closely on product strategy at Appboy in his role as CTO, he tells FORBES. With two technical cofounders, Appboy had divided responsibilities between product management, design and consumer-facing product engineering in the CTO role, and security, back-end infrastructure and engineering with Hyman as CIO.

Appboy bills itself as a leader in mobile customer relationship management targeted especially at marketers. What that means is it builds and manages profiles of users for a company on its app so that when the company wants to target a certain group of its user base with a push notification or a deal, it can have a good sense of to whom it should send those messages and then actually send them through Appboy’s software. The company more recently added web push notifications and is exploring how to send push notifications or an equivalent on messaging apps such as WhatsApp or Facebook Messenger.

Recommended by Forbes

TalkIQ Launches With $7 Million And Speech Recognition Software It Says Beats…
Salesforce Races Past Q3 Earnings Estimates, Raises Revenue Guidance As Stock…
Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons…
Google And Intel Deepen Their Alliance To Bring More Big Customers Onto The…

MOST POPULAR

Photos: The Richest Person In Every State

+34,767 VIEWS

New iPhone 7S Leak Will Anger Everyone

MOST POPULAR

Photos: The World’s Highest-Paid Models 2016

MOST POPULAR

Stan Lee Introduces Augmented Reality For His Kids Universe

A CEO stepping down at a mid-stage startup can happen due to a variety of reasons, but often because a founder (or their investor board members) wants to bring in an industry executive with more operational experience to help a company grow out of its more chaotic startup phase. But Ghermezian says that’s not the case with Appboy, and he’ll be working full-time at the company in his role as chairman meeting with customers and working on its corporate culture. “I will still be coming into the office every day, doubling down on those things I care about,” he says.

As part of the moves, chief revenue officer Myles Kleeger will also assume the role of president after helping Appboy beat its internal growth projections for what Ghermezian says has been seven straight quarters.  Appboy was valued at $92 million after its last funding, according to data from PitchBook. “I think a lot of time companies are worried about making changes because of how it will be perceived in the market, and that stops them,” says Ghermezian. “But we are in a good position now, and we are excited.”

[“source-ndtv”]

Mark Ghermezian is handing over the reins at Appboy to Bill Magnuson, center; Myles Kleeger (r) becomes President. Credit: (Charles Aydlett Photography for Appboy)