Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year.

Nearly 100 respondents shared their feedback. The majority (57 percent) of respondents worked in-house, while 43 percent were at agencies. The client/company size represented skewed to the smaller end, with 60 percent of respondents working with companies with annual revenues below $25 million. Nearly 13 percent represented companies with annual revenues over $500 million.

There were several interesting findings from the survey. Here are some of the highlights from the final results.

Holiday budgets rose across most platforms

Overall, search and social budgets increased this holiday season over the previous year, with 70 percent of respondents saying they increased budgets on both channels. Display retargeting budgets for more than half of respondents (56 percent) also increased year over year. Sixty-five percent used dynamic retargeting ads this holiday season.

More than three-quarters of respondents said Google budgets rose year over year, with 25 percent saying Google budgets rose by more than 50 percent. Nearly 40 percent increased Bing budgets this holiday season, and 66 percent boosted Facebook ad budgets year over year.

Source: Search Engine Land 2017 Holiday Retail Survey

Pinterest advertising remains hard to scale, and that’s reflected here. Just 8 percent of respondents increased their Pinterest ad budgets over last year’s this season, and half aren’t using the platform at all.

Amazon has been rapidly increasing its ad offerings for sellers on the platform. Among respondents, 36.5 percent are selling on Amazon, and of those, 34 percent increased their ad budgets this holiday season.

Holiday planning is primarily a fall sport, but many plan year-round

When it comes to planning holiday marketing strategies, September was the most popular month to get cracking, with nearly 18 percent of respondents starting then. Just over 12 percent of respondents said they plan year-round. Just as many said they don’t have time to plan (this gives me anxiety) as those who said they start planning in August.

Source: Search Engine Land 2017 Holiday Retail Survey

For 56 percent of respondents, planning started at the same time it did the year before, while 20 percent started planning earlier.

These and many more findings from the survey — challenges, tactical changes and consumer behavior changes, to name a few — were the basis of a lively discussion packed with jewels of insights for retailers in a webinar with Brad Geddes of Adalysis, Elizabeth Marsten of CommerceHub and Aaron Levy of Elite SEM. You can find the webinar, Holiday Retail Search Strategies 2017: What worked, what didn’t, on demand (registration required).


US can’t detect while Cyber-attacks Are beneath way, Survey finds

US Can't Detect When Cyber-Attacks Are Under Way, Survey Finds

A majority of senior federal cyber officers responding to a survey said they don’t think america governmentcan discover cyber-assaults at the same time as they’re under manner.

Cyber-protection officers from the protection branch, intelligence companies and federal civilianorganizations were puzzled within the survey released Thursday by the nonprofit worldwide facts devicesafety Certification Consortium Inc. and KPMG LLP. The corporations said the 54 executives who repliedidentified themselves as “federal senior managers or contractors with cyber-safety duty in government.”

Sixty-5 percent said they disagreed with the idea that the federal government as an entire can stumble oncyber-attacks while they are happening. in addition, 59 percentage stated their “business enterprisestruggles to apprehend how cyber-attackers may want to potentially breach their structures,” in keeping with the file on the survey, which become performed in March. a quarter said their enterprise made nochanges in response to final yr‘s breach at the office of employees control, which compromised facts on 21.five million people and has been traced to hackers in China.

there may be actually situation that the following breach is just waiting to take place,” Tony Hubbard, who heads KPMG’s cyber-safety practice, stated in an interview.

40percent pronounced their corporations don’t know in which their key cyber-assets are positioned.

it really is quite alarming,” said Dan Waddell, who’s North American director of the Clearwater, Florida-based certification consortium and labored on the observe. “They nevertheless do not recognizeprecisely what they have of their inventory” and what gadgets hold important information, he stated.

forty percent of the federal executives stated employees, contractors and system directors as their finestvulnerability with regard to a ability cyber-attack. The document failed to offer a margin of errors for the small survey.

© 2016 Bloomberg L.P.

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Tags: Apps, Cyber attack, Cyber protection, net

younger Indians Clock greater paintings Hours Than global friends: Survey

By 2020, millennials will make up over a third of the global workforce, ManpowerGroup estimates.

via 2020, millennials will make up over a 3rd of the global staff, ManpowerGroup estimates.
Highlights

younger Indians clock in more hours at work than international peers, says survey
Millennials in India installed common fifty two hours/week, it says
Australian friends clock 41 hours/week – the shortest, it says
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younger Indians clock in more hours at work than their peers in different international locations, says a survey. Millennials in India installed 52 hours in keeping with week on average – the longest – says a survey from ManpowerGroup, a international human aid consulting firm.

Millennials are generally called humans born within the 1980s and 1990s.

In comparison, millennials in China clock 48 hours, US forty five hours, Canada 42 hours, Germany forty three hours, united kingdom 41 hours and Japan forty six hours in keeping with week on common.

The shortest work hours? Australians clock forty one hours in keeping with week, says the survey. “Indian millennials declare the longest working week and Australians the shortest – on common fifty two and 41hours a week respectively,” it says.

The survey became executed throughout 25 international locations covering 19,000 millennials. Theinternational locations protected Argentina, Austria, Australia, Belgium, Brazil, Bulgaria, Canada, China, France, Germany, Greece, India, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Paraguay, Singapore, Serbia, Spain, Switzerland, the UK and the united states.

“Millennials count on to paintings harder and longer than previous generations, in order that they alreadyexpect more range and extra instances when they may take their foot off the gasoline,” the survey said in its findings.

“Like lengthy-distance runners, this worktough, play-difficult generation have their eyes on the horizon and what’s subsequent. they’re planning for the lengthy-haul and want work that will increase theirlongterm employability,” it said.

via 2020, millennials will make up over a third of the global staff, ManpowerGroup estimates.

some other findings from this worldwide survey
two-thirds of millennials are constructive approximately their immediate activity prospects.sixty twoconsistent with cent are assured that if they misplaced their main supply of earnings the next day they might find equally desirable or higher paintings inside three months.
most millennials understand they may paintings longer than the generations before them. Globally, overhalf of assume to work beyond age sixty five.
maximum millennials prioritize 3 things while choosing wherein and how they paintings: money, safetyand day off.
in preference to one lengthy job for life, millennials understand the want for non-stop abilitiesdevelopment to stay employable. 93 in line with cent need lifelong mastering and are inclined to spend their own time and/or money on further schooling.

Lots of Coders Are Self-Taught, According to Developer Survey

Lots of Coders Are Self-Taught, According to Developer Survey

More computer programmers are self-taught rather than graduates of coding “bootcamps” or industry certification programs run by big tech companies, according to recent survey results by Stack Overflow, one of the largest coder communities on the Internet.

These statistics were posted as part of the 2016 edition of the website’s annual survey. Stack Overflow is a forum with more than 4 million registered users where developers can ask and give coding advice. The survey was completed by more than 50,000 developers from 178 countries. It provides a glimpse into the current landscape of one of today’s most in-demand careers.

A whopping 69 percent of the developers reported that they were totally or partially self-taught, with 13 percent saying they were completely self-taught. This is compared to 6.5 percent who completed a full-time bootcamp program, 7 percent who did an industry certification program and 43 percent who have either a B.S. or B.A. in Computer Science.

Twenty-five percent took some sort of online course, either independently or to supplement other training. Participants were able to select multiple education levels, so some of those who marked self-taught also indicated they had taken an online course as part of their self-teaching method. A total of 31 percent of the developers have received no formal college or university training and have learned to code through bootcamps, industry certification programs, or taught themselves, Stack Overflow confirmed with The Washington Post.

Tech recruiter Dave Fecak isn’t surprised at the prevalence of self-taught developers. “If you have access to a computer and a connection, you can take and consume hundreds of free courses and videos, download free development tools, build apps and make them available to the general public in an online store, and share your code with employers,” he said. “Access to the tools required to become self-taught has never been better.”

The data suggests that educational alternatives to a computer science bachelor’s degree are still burgeoning. Those who indicated that they were self-taught shot up from 41 percent last year to 69 percent now through online coding courses or other means.

People increasingly have been turning to online courses and MOOCs (massive open online course). Those who marked “online course” increased from 17 percent to 25 percent from 2015 to 2016, according to the survey. Examples of such learning methods include those offered by Codecademy or Stanford Engineering Everywhere, which offer free coding instruction that can be completed on one’s own time. There are also paid online courses, such as TreeHouse ($25 or roughly Rs. 1,500 a month).

Bootcamps have also seen an increase in usage. Stats in that category have nearly doubled from last year’s survey, which had graduates at 3 percent. The unaccredited, for-profit programs have seen huge spikes in enrollment in the last year, and traditional four-year colleges and universities are starting to pair with these companies or adopt bootcamp-style programs themselves. Bachelor of Science degrees in computer science, meanwhile, decreased from 2015 to 2016 by about 3 percent.

When it comes to salaries, however, bootcampers came in comparatively higher at around $112,493 (roughly Rs. 74,39,162). Those with a four-year B.S. or B.A. degree in computer science averaged at $108,143 (roughly Rs. 71,51,496) and those who are self-trained at $103,801 (roughly Rs. 68,64,360).

Fecak is surprised that graduates of bootcamps are reportedly earning more than those with four-year degrees in computer science. He’s guessing it has to do with bootcamps’ proximity to urban centers, where salaries are higher due to cost of living, as well as recruiting tactics of these bootcamps.

“Many bootcamps also earn placement fees by placing their graduates with employers just like an agency recruiter or headhunter will, and those employers are usually in relatively close proximity to the bootcamp. Sometimes those employers visit the bootcamp before graduation to start the recruiting process and network with students,” he said.

But one thing to note from the survey regarding salary and education is that the highest paying developers were the most educated: PhD’s and master’s in C.S. were at the top of the list.

The survey also showed that Android is the most in-demand language. Javascript is the most used language for both front and back-end developers, and Rust is the most loved while Visual Basic is the most dreaded by developers.

© 2016 The Washington Post

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Tags: Coding, Science, Stack Overflow
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