Twitter Starts Testing View Counts to Surface the Best Videos

twitter video view count story Twitter Video View CountTwitter Starts Testing View Counts to Surface the Best Videos
HIGHLIGHTS
The view count is visible right next to the usual timer on videos
View count could possibly be used to rank content going ahead
Twitter spokesperson has confirmed that test is being conducted
Twitter has reportedly started showing view count on videos for some users as the social network continues to experiment with video related features on its platform. Much like other social media platforms, Twitter has also been trying to figure out video features that are desired by its users so that it can stay relevant.

The view count on videos, which was first spotted by BuzzFeed’s Dorsey Shaw, is now showing up for some people right next to the usual timer, as pointed out in a report by Mashable.

twitter video view count story Twitter Video View Count

Photo Credit: Twitter/@dorseyshaw

“As video consumption continues to increase on Twitter, we are constantly experimenting with ways to provide a rich video experience,” a Twitter spokesperson told Mashable via email. “View counts provide helpful context on the popularity of a video, and we are exploring this feature to help surface the best content,” the spokesperson said.

With this test, it appears like Twitter will soon be ranking content on the basis of their popularity, possibly for its Explore tab, which was added with the aim to make it easier to find interesting content.

The spokesperson has also clarified that within this test the views will be counted as “[Media Rating Council]”. This essentially means that the view will be counted by industry standard of “2 seconds consecutively in view at 50 percent visibility,” Mashable said citing the spokesperson in its report.

It remains to be seen when this new feature will eventually be rolled out to everyone. Twitter recently started looping all videos posted on its website with duration less than 6.5 seconds after the conversion of Vine into a pared-down camera app.

Tags: Twitter Videos, Twitter Video View Count, Twitter, Social, Apps, Social Media Networking Website

[“Source-Gadgets”]

Facebook News Feed Revamped to Surface More Relevant Videos

Facebook News Feed Revamped to Surface More Relevant Videos

Facebook is changing the way it ranks videos that appear on the News Feed so that the videos which are more relevant to you surface on the screen.

With this new change, longer videos that people spend time watching may get a boost.

“We look at a range of signals when determining which videos to surface to you in the News Feed, including how long a video is watched, whether people choose to turn on sound, and if people open the video in full screen,” Facebook said in a blog post on Thursday.

One of the signals Facebook looks at is “percent completion” – the percent of each video you watch — to help them understand which videos you enjoyed.

If a user watches most or all of a video, it signals Facebook that the video was compelling for the user.

This may result in a slight increase in distribution of longer videos that people spend time watching on Facebook.

So the users who find longer videos engaging may be able to discover more of them in the News Feed.

It may also impact shorter videos as they may see a slight dip in their distribution.

However, there is no defined length of a video that defines a ‘long’ video.

ALSO SEEFacebook Tunes Trending Topics to Better Deliver News

“The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling,” Facebook said.

According to a report in TechCrunch, this change includes Facebook Live videos that were recorded earlier, and have now transitioned to regular videos.

“In addition, the algorithm will apply not just to those videos on the News Feed itself, but also in the Suggested Videos section which appears below the one you are currently viewing,” the report noted.

The change will be rolled out gradually over the next few weeks.

Tags: Facebook, News Feed, Facebook Videos, Facebook Update, Social, Apps
[“Source-Gadgets”]

Microsoft Drops Price of Surface Pro Tablets, Too

microsoft surface pro

If your business is looking for a powerful tablet but unable to budget for a high end price, there’s more good news from Microsoft.

The Redmond, Washington-based software giant has decided to cut the price on its Surface Pro tablet by $100 after a similar price cut on the Surface RT announced last month. The price reduction for U.S. customers began this month and will likely be permanent, reports TheVerge.com

Price Cuts on Surface RT Successful Thus Far

The reason for the latest price reduction is simple. Microsoft says the recent cut in the price of its Surface RT tablet computers has already boosted sales.

Remember, the price of the Surface RT was drastically cut by about 30 percent and costs just $349 in most markets today.

The Surface Pro has already been reduced in most major markets around the world. For example, the Microsoft website now lists the device starting at $799. The company reportedly took a $900 million loss on the Surface RT in the recent quarter.

New Price Better for Small Business

Frankly, the price cut on the Surface Pro is bigger news potentially for small businesses than the earlier cut in price on the Surface RT. So what’s the difference?

Ultimately the distinction comes down to the operating system. The Surface RT runs an RT version of Microsoft’s Windows 8 different in several ways from the regular Windows 8 system. Most importantly though, the RT version won’t run software that works on earlier Windows versions, big trouble for some small businesses that need devices compatible with software they are using on desktop computers.

By comparison, the Surface Pro runs the full version of Windows 8, making it more compatible with the older Windows software many small businesses may still rely on.  It’s an important distinction, because one of the key attractions of a Windows tablet is the ability to run Windows office and productivity products on it with ease, just as if you are working on your desktop computer.

[“source-smallbiztrends”]

Microsoft Surface AIO Expected to Be Launched at October 26 Windows 10 Event

Microsoft Surface AIO Expected to Be Launched at October 26 Windows 10 Event

HIGHLIGHTS

  • Microsoft’s October 26 event will focus on Windows 10
  • The event will be live streamed
  • All new Surface branded AIO expected at October 26 event

Microsoft has announced an event on October 26 in New York City where the company says it will reveal “what’s next for Windows 10.” This is being thought to be the new Surface desktop that was tipped earlier. The event will kick off on October 26 at 10am EDT (or 7:30pm IST) and will be live streamed.

Ahead of the fall event, Microsoft has indicated that it will be all about the next chapter in the Windows 10. As we mentioned, apart from software-related announcements and incremental updates to certain features in Windows 10, Microsoft is expected to showcase an all-in-one (AIO) PC under its Surface brand. The Surface all-in-one device was rumoured in July.

The upcoming AIO under Surface branding is codenamed “Cardinal”, as per the earlier report. It is expected to be showcased in three screen sizes – 21-inches, 24-inches, and 27-inches. Rumours claim that the Redmond giant may unveil all three at the event or at least one will be showcased. Unfortunately, the specifications of the alleged AIO PC have been successfully kept under wraps and speculations will likely begin as we approach closer to the event.

Microsoft is said to be launching the Surface AIO PC as a consolation of sorts as the unveiling of the second-generation Surface Book was reportedly shifted from the second half of 2016 to first half 2017 due to delay in CPU shipments by Intel. Previous reports have already suggested that Microsoft is working on a Surface Phone which is said to debut in early 2017.

ZDNet’s Mary Jo Foley also speculates that Microsoft may highlight a bunch of OEM partners at the October 26 event.

Tags: Microsoft, Windows 10, Surface, Surface AIO, Surface Desktop
[“Source-Gadgets”]