Instagram Stories Live Video Feature Rolling Out to Users Worldwide: Here’s How it Works

Instagram Stories Live Video Feature Rolling Out to Users Worldwide: Here's How it Works

HIGHLIGHTS

  • It will work for users with Instagram version 10 and above
  • The live video feature shows up in Stories
  • It has been rolled out to users globally

After releasing it in November and making it available only to users in the US, Instagram has now introduced live broadcasting on Instagram Stories for users worldwide. The Live video feature will work in the same way as Facebook Live, and will allow users to go live for its followers to see real-time feed via the social app.

Live video on Instagram Stories is rolling out globally for all users with version 10.0 and above across platforms. The new Live button shows up on Instagram Stories, which appears when you swipe right on the home page. The Live Button now sits at the extreme left in Instagram Stories section, followed by the Normal, Boomerang, and Hands-free mode. Hit the Start live video button and the app will start looking for a proper connection. Once it is satisfied with the connectivity, a countdown starts to warn you to get ready for the live video. As the live video starts, followers are notified of the development so that they could come and watch the live broadcast. The number of people watching your live video is also shown on the screen.

Unlike Facebook, the live video does not get saved on Instagram, and disappears as soon as you finish with the broadcast. There’s also an option to comment on the live video, and the user can even pin it to the top for everyone to see. The user can alternatively even disable comments if need be. You can switch cameras from rear to front mid-recording, and can even see the time since you started recording by tapping on the Live button on the top-left edge.

Instagram has also added a new section in Explore called ‘Top Live’ that shows you all the people that are live currently with the most popular ones getting the top spot.

Tags: Instagram, Instagram Stories, Apps, Android, Apple, Social, Instagram Live Video
[“Source-Gadgets”]

Facebook Tests Snapchat-Like Stories Feature, Updates Privacy Basics for Easier Understanding

Facebook Tests Snapchat-Like Stories Feature, Updates Privacy Basics for Easier Understanding

Photo Credit: Image via Business Insider

HIGHLIGHTS

  • Facebook Stories is being tested in Ireland initially
  • Privacy Basics redesigned for better organised information
  • Facebook Messenger will soon show up ads like news feed

In a move that will hardly come as a surprise to anyone, Facebook is testing a Stories feature, similar to the one present on Snapchat, on its mobile application on iOS and Android. Notably, Facebook-owned Instagram also introduced its own version of the feature, essentially a clone of the one present on Snapchat, last year in August. The social media networking giant has also updated the privacy settings available on its platform by making them easier to understand with the help of more guides. Finally, the company says it will start showing

Facebook Stories feature has begun testing in Ireland but will roll out to other countries in coming months, reports Business Insider, citing a Facebook spokeperson. The new feature is said to work similarly to Instagram and Snapchat. Users can choose to share images and videos that will disappear after a time span of 24 hours. The shared content in Facebook Stories will not be visible on news feed or on user’s timeline and viewers can reply to someone’s story through a direct message, as pointed out by BusinessInsider.

Unsurprisingly, you also get to add selfie filters to the videos and images through the feature. Just like on Instagram and Snapchat, the shared Stories will be visible on top of the screen, as per the report.

Separately, in order to make it easier for people to make use of the privacy tools available on the social media networking platform, Facebook has revamped its Privacy Basics to make sure important features are easier to find. On the basis of user feedback, the information on privacy and account security has been organised in such a way that users understand it easily, as per the company’s claims.

fb privacy basics story FB Privacy Basics Story

Privacy Basics provides 32 interactive guides available in 44 languages to help users understand the security tools and features available at their disposal.

“Privacy Basics gives you tips for things like securing your account, understanding who can see posts and knowing what your profile looks like to others,” the company said in its news post.

The revamped Privacy Basics essentially allows users to review who will be able to see their post, crucial information on their profile, apps that they are using, and more.

Apart from these additions, in coming weeks, Facebook is about to conduct a test, limited to Australia and Thailand as of now, which adds advertisements inside its Messenger app just like the ones present on its News Feed. Similar to how the company shows birthday notifications, these advertisements from businesses will show up in the area below your recent conversations.

messenger ads blog story Messenger Ads

“No one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen or starting a conversation with a brand – these test ads won’t originate in your conversations,” Facebook said in a separate news post.

Notably, users who will be part of this test will be able to hide or report specific ads that they find inappropriate or intrusive.

Facebook has also revamped its News Feed to surface more relevant videos. With its new change, Facebook looks at “percent completion” to understand which videos were more compelling for the user. The social media company announced on Wednesday that it has modified its system for showing trending topics in order to better deliver news.

Tags: Facebook Stories, Snapchat Stories, Instagram Stories, Facebook, Apps, Social, Facebook Privacy Basics, Facebook Ads,Messenger
[“Source-Gadgets”]

Our most popular education stories of 2016

This year shaped up to be a busy one for Rapides Parish schools. Here’s a look back at the top education stories that caught your attention in 2016. (Click on the highlighted text to read the original story.)

Teacher pay

Before Rapides Parish voters approved an 8.5 percent raise paid for by a half-cent sales in April, a Town Talk report at the beginning of the year revealed local teachers are among the lowest-paid in the state. The most recent data available from the Louisiana Department of Education put Rapides Parish teacher pay at 55th out of 69 school districts in the state.

Bathroom directive

In May, the Obama administration and U.S. Department of Education ordered schools to let transgender students use bathrooms “consistent with their gender identity.” A Rapides Parish School District policy statement soon followed saying “until this situation is resolved by final and binding laws or court rulings,” students here are to continue using bathrooms and locker rooms based on their “biological sex.”

Special ed prom

A heartwarming gesture by Rapides special education teachers who organized a prom for their students touched the community. Nearly 100 students enrolled in special education classes at Rapides Parish high schools attended their first prom at Bolton High in Alexandria. Teachers organized, raised money and decorated the venue for the event and found support from local businesses, which donated everything from tuxes to limousines.

Recess in Rapides

The Town Talk’s look at recess in Rapides schools at the beginning of the 2016-17 school year created waves as parents learned that their children may have little to no outdoor playtime during the school day. Local school administrators admitted that instructional time requirements from the state influence their decisions to completely cut or shorten students’ recess time.

Those clowns

No one is likely to have forgotten just yet that time law enforcement took precautionary measures and locked down Rapides schools while investigating a social media post related to clown sightings in other states. The lockdown was lifted in about an hour, but what turned out to be a false alarm put parents on high alert.

Teacher lawsuit

An educator who sued the Rapides Parish School District after she was fired in 2001 was awarded more than $1 million in September by a 9th Judicial District Court judge. Former Tioga High School teacher Patricia Powell claimed she was fired because of comments she made to The Town Talk about former Superintendent Betty Cox. She said the district took revenge by harassing and eventually firing her, among other things.

School performance scores

The Louisiana Department of Education released 2015-16 scores reflective of student performance in November, and the report was overall positive for Rapides. More schools earned A and B letter grades from the state, helping move up the district’s overall performance score from an 86.7 B to a 92 B. Despite the 17 schools that saw a slight to several point decrease in their score, the district ranked among the top six in the state for growth due to progress at 29 schools.

7 Ironclad Reasons Snapchat Stories are Superior to Instagram Stories

Snapchat vs Instagram Stories - 7 Ironclad Reasons Snapchat Stories are Superior to Instagram Stories

There are seven reasons why Snapchat stories is superior to Instagram stories and none of the reasons are features that can be copied.

The core functionality of Snapchat and Instagram are worlds apart, and that has created two different native cultures.

If we go back in the annals of history to Snapchat 1.0 and Instagram 1.0 we will see two completely different social medias. Instagram 1.0 was designed to be a place to take and share photos with your friends. The purpose was not to communicate, but more to show off how epic your life was.

With the implementation of filters, likes, comments and all the other features, Instagram became a curated lifestyle. Fast forward a few years and Instagram has led to thousands of Instagram models and Instagram husbands. While Instagram does have capabilities to be social, you can do extremely well never responding to comments or engaging with your audience. Mostly, Instagram makes us better photographers.

Snapchat 1.0 started off very differently than Instagram. Snapchat was designed to send pic and videos to your friends that disappeared. Let’s not beat around the bush, it was for sending nude photos.

As more functionality was added to the platform, Snapchat became more and more of a messaging app. We learned how to better communicate to others by snapping photos, creating silly drawings, and adding face filters.

When “stories” was unleashed to the world, it built on the core functionality of messaging your friends. Stories are how people learn, and how information was passed down for generations. People would tell stories to teach others and communicate valuable lessons.

Snapchat’s core functionality is telling stories and communicating to your friends.

Deeper Market Penetration with Teens

In my completely unscientific method of asking random teens what they think about Instagram stories, the response is universal… Meh.

They already communicate with their friends on Snapchat. It doesn’t make sense for them to now use a lesser version on Instagram.

For a while now Facebook has been losing teens to Snapchat, but Snapchat has officially taken over. According to a new Piper Jaffray survey in 2016, “Snapchat became the most popular app among the age group (teens) in last spring’s survey, unseating Instagram.”

Market Interest and User Attention Growing

These are are some recent stats when it comes to Snapchat:

  • There are more than 100 million daily active users
  • Snapchat still has a mostly young audience, with only 14% of their audience falling outside the millennial category
  • Up to 8X the amount of US 13-34 year-olds watch live stories of an event vs. the same event on TV
  • There are more than 8 billion video views every day on the platform

The market has spoken and they are paying attention to Snapchat. Instagram recreated a few loved Snapchat features. This won’t guarantee they will take attention away from Snapchat.

What seems to be more apt is that user attention is growing in older demographics. According to the latest research, 85 percent of the millennial demographic is using Snapchat. Heck, Snapchat is the country’s second favoritesocial media.

Clearly, Snapchat is doing something right to gain and keep market attention.

Creating a Unique IP for Advertising

Advertising is always looking for new and exciting ways to get products to the right customers. When the Internet first started, Google did something revolutionary. It created a new type of advertising: people who were looking to make purchases, were feed ads.

Facebook’s advertising is a juggernaut in the social media world. It also has revolutionized how advertisers approach business. Instead of having a high intent to buy, Facebook looks at all the likes and dislikes of a person and feeds ads based on preferences. People now buy products they didn’t even know they wanted because some smart marketer targeted them with the perfect product.

Snapchat has the making of the next revolutionary advertising platform. Snapchat can read objects in videos and determine what they are. This means that if you snap yourself drinking a Starbucks beverage, Snapchat can read the logo. Subsequently, they’ll serve Starbucks ads to you because it’s obvious that you have an interest in Starbucks.

This creates a new and interesting opportunity for advertisers to generate relevant, targeted ads to the millennial and teen demographics. Traditionally millennials have not responded well to advertising. I believe Millennials will be open to ads on Snapchat and native ads on other social medias.

Native Guerrilla Marketing

Snapchat’s number one growth mechanism for users goes by many names. Snapcode, QR code, “Boo-R” code… or whatever you call it — this feature is amazing. Your Snapcode is a user-specific, unique QR code that will find a user and add them, if scanned in Snapchat.

This is what a Snapcode looks like:Snapchat vs Instagram Stories - 7 Ironclad Reasons Snapchat Stories are Superior to Instagram Stories

  • Grab your phone and take a photo of this code.
  • Open Snapchat and tap add friends
  • Click on Add by Snapcode and tap the photo of this code

Snapchat has been the only company to successfully utilize QR codes en mass. This feature has been recreated by Facebook but the market hasn’t responded in the same way. Snapchat doesn’t have an in-app discovery mechanism. This has led smart marketers to move into guerilla marketing campaigns for Snapchat.

Those smart marketers have taken their Snapcode and created stickers,customized buttons, USB drives and many more things. The goal is to slap those hand outs all around high traffic areas to generate more followers. Millennials that ee random Snapchat stickers on the street, tend to add the person and finding a new friend to follow.

Instagram will never have this sorts of guerilla marketing because they natively have amazing discovery built into the app.

Nimbleness

Facebook and Instagram are established. Zuckerberg is by far one of the most brilliant entrepreneurs and marketers of our generation and I do not underestimate him in the least bit. That being said, Evan Spiegel is a very smart rebel. He is building an alternative to Facebook and people are looking for it. Spiegel is also the “underdog”… ok an underdog with a $20 billion valuation.

Spiegel knows that if he does nothing, Zuckerberg will walk in and slowly rip him apart. That is why I believe Spiegel is more nimble than Zuck because his business and life are on the line. Spiegel will continue to listen to the market and adapt to keep user attention.

Over the course of the next 16 months, you will see punches and counter-punches thrown by these two juggernauts. Heck, Snapchat just hit back by stealing one of Instagram stories best feature — being able to swipe forward and back in a story.

In the end, neither will beat the other but an equilibrium will form. It’s kind of like the great battle between Mac and PC of the 1990s.

Fomo-Marketing

Snapchat has something 100% unique to its culture that Instagram stories just doesn’t have, in my humble opinion. That is real FOMO marketing or fear of missing out.

Yes, Instagram stories disappear after 24 hours but everything else about Instagram stays. The messages from other people stay in your direct message folder. The pictures you post on Instagram stay in your gallery. The massive amount of data you share with Instagram stays with their advertisers.

Snapchat’s entire platform is built around a disappearing message. It creates a fear that you will never get to see the message or story again. Creating lots of eyeballs on the stories, platform, and messages. Instagram just doesn’t elicit that sort of visceral response in the market.

A Head Start

Roughly 76 percent of all Snapchat users are in the millennial demographic. They have basically a monopoly on millennial attention. Instagram has to play catch up to Snapchat. Having the first-mover advantage has allowed Snapchat to establish itself in the market and build a loyal brand following. Snapchat is a household name and will continue to have this advantage.

Sometimes this alone can be the reason a company is successful. For example…

Coca-Cola was the first to the market and by the time Pepsi rolled around 13 years later, Coca-Cola was selling over a million gallons of product a year. Pepsi has been playing catch up for over 100 years.

Amazon and Ebay where the first ones to the market in their space and as such have changed the digital landscape. Creating entire business around buying and selling items on their platforms alone.

Instagram is coming at Snapchat strong but it is still playing catch up to Snapchat and will continue to do so.

I don’t believe Snapchat or Instagram will win by creating a new feature, it all comes down to how the market operates within the platform: the native culture and the core functionality of each platform.

It all comes down to which platform works best for you and your business. I have found Snapchat to be killer for marketing and sales compared to Instagram. That is just my personal opinion and experience.

But I could be wrong, why do you think Snapchat is superior to Instagram?

Image: Snapchat.com

[“source-smallbiztrends”]