Walmart Holds Open Call 2017, 500 Made in USA Companies Compete for Store Shelf Space

Walmart Open Call 2017 -- 500 Made in USA Companies Competing for Store Shelf Space

Recently, 500 companies — mostly small businesses and startups — went to Walmart (NYSE:WMT) company headquarters in Bentonville, Arkansas, to pitch their products to company buyers.

If they’re selected, they’ll get to sell their products at Walmart stores and on the retailers website. It could mean huge growth for those small companies. But there are challenges involved as well.

This is the fourth Open Call event Walmart has held.

Walmart Open Call 2017 -- 500 Made in USA Companies Competing for Store Shelf Space

This year, Walmart is specifically looking for American companies and is promoting American manufacturing. So companies that sell products that are made in America could have a good chance of getting their products placed in Walmart stores or even getting the opportunity to manufacture some of Walmart’s private label products.

Walmart Open Call 2017

Cindi Marsiglio, Walmart vice president for U.S. Sourcing and Manufacturing said in a statement, “While finding products our customers want is a year-round focus for our buying teams, Walmart’s annual Open Call is a special opportunity to connect our buyers with companies that are manufacturing products in the U.S. and to identify new and unique product solutions.”

Walmart Open Call 2017 -- 500 Made in USA Companies Competing for Store Shelf Space

American manufacturing has been experiencing a resurgence in some sectors. So this type of open call allows Walmart to potentially tap into some interesting new markets while also taking advantage of some of the positive public perception that often comes with supplying American-made products and supporting job growth and the U.S. economy.

But for the businesses in attendance, the opportunity could be even more significant.

Walmart is the world’s largest retailer. So getting products featured on store shelves or on Walmart.com could provide a huge sales boost.

Walmart Open Call 2017 -- 500 Made in USA Companies Competing for Store Shelf Space

And the significance of that opportunity was not lost on the small businesses in attendance, some of which went to extra lengths to put on a great presentation for their products.

View image on Twitter

View image on Twitter

In fact, nearly 100 companies received deals on the spot. And dozens more will continue to have conversations with Walmart about future opportunities.

View image on Twitter

View image on Twitter

The companies that receive deals from Walmart could also gain some local notoriety and extra coverage for their participation.

Walmart Open Call 2017 -- 500 Made in USA Companies Competing for Store Shelf Space

Overall, this type of event provides a unique opportunity for small businesses, many of which face major roadblocks in getting their products in front of large retailers or corporations.

Of course, this also means that those small businesses that receive deals will need to step up production in order to meet that increased demand. But for the businesses that can take on the extra work, it’s a potentially huge opportunity.

[“Source-smallbiztrends”]

Windows Store to Get iTunes; Fedora, SUSE Linux, and Ubuntu Are Coming as Well

Windows Store to Get iTunes; Fedora, SUSE Linux, and Ubuntu Are Coming as Well

Microsoft’s Build conference is underway, and the company is announcing a bunch of interesting things. Microsoft highlighted all the big features that are arriving with the Windows 10 Creators Update in the fall. One fresh big announcement includes the addition of iTunes to the Windows Store. Furthermore, popular Linux distributions like Ubuntu, SUSE Linux, and Fedora are coming to the Store as well, and will be available to install and run in a virtualised environment complete with command line options.

There is no tangible timeline as to when some of these apps will arrive in the Windows Store, or how they will look like when they go live. The introduction of iTunes in Windows Store means that it should run on Windows 10 S as well, as will the other Linux distributions. There were no screenshots shared on how iTunes will be designed for Windows, but it will provide all the functionalities that the current Windows app provides. This includes access to Apple Music and iTunes Store.

With the advent of the new education-focused Windows 10 S, it is only natural that developers are flocking to the Windows Store to make them accessible there. How did Microsoft rope Apple in to do this? Your guess is as good as ours. We just hope that iTunes is more adaptive to Microsoft’s Fluent Design language, and not remain clunky like the current one we see on Windows. However, we doubt that. Thanks to Microsoft’s Project Centennial desktop app conversion tool, Apple can easily make its desktop app available on the Store, without much work.
The arrival of Linux distributions is possible because Microsoft decided to bring the Bash Shell to Windows, which resulted in the Windows Subsystem for Linux (WSL). VentureBeat explains that the WSL compatibility layer allowed Linux binary executable to run on Windows. Its partnership with Canonical allowed Ubuntu tools to run natively on top of WSL.

appstore main1 Windows

Ubuntu is already available on Windows Store, while SUSE Linux and Fedora will bring their distributions to the Windows Subsystem for Linux (WSL) in Windows 10. The two apps will come to the Windows Store apps eventually. Microsoft has also announced that Spotify will be available on Windows Store as well. Notably, Ubuntu is not showing up in the Windows Store for all users right now, but should be rolled out eventually.

 

 

[“source-ndtv”]

App Store New Year’s Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016

App Store New Year's Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016
HIGHLIGHTS
App Store purchases topped $3 billion in December
Developers have earned over $60 billion since 2008
The App Store offers 2.2 million apps in total
Apple on Thursday announced that the New Year’s Day 2017 was the biggest day ever for the App Store, with nearly $240 million (approximately Rs. 1,630 crores) in purchases worldwide on that day alone. That hints at robust sales of Apple devices during the crucial October to December quarter, ahead of Apple’s earnings call later this month.

The Cupertino giant also announced that developers earned over $20 billion (approximately Rs. 1,35,895 crores) in 2016, up over 40 percent from the year before. Holiday spend was also at record levels, Apple said, with purchases from the App Store topping $3 billion (approximately Rs. 20,381 crores) in December.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created – which together with our products – help to truly enrich people’s lives.”

Apple also announced that since the App Store launched in 2008, developers have earned over $60 billion (approximately Rs. 4,07,687 crores) across iPhone, iPad, Apple Watch, Apple TV, and Mac platforms. Since Apple keeps 30 percent of most App Store revenue, passing on the rest to the developers, that means lifetime sales on the App Store have now topped $85 billion (approximately Rs. 5,77,515 crores). China App Store revenue in 2016 saw ‘record’ 90 percent year-over-year growth.
The App Store offers 2.2 million apps in total, up over 20 percent from last year, and is available in 155 countries. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion (approximately Rs. 18,347 crores), up 74 percent from 2015.

Apple also announced that since iOS 10 launched in September, developers have shipped over 21,000 iMessage apps to send stickers and collaborate with friends.

Analytics firm Flurry estimated that Apple accounted for 44 percent of device activations during the holiday period, a healthy figure, but down slightly over the previous two years.

For the latest coverage from the Consumer Electronics Show in Las Vegas, visit our CES 2017 hub.
Tags: Apple, App Store, Apps, App Store Purchases

[“Source-Gadgets”]

Apple Takes Ad Blocking “Been Choice” App From Store

Apple has removed an app from its iTunes App store that would have blocked native ads in iOS9. The app, with the odd name Been Choice, also offered rewards to users willing to share data on their preferences with the app.

The fate of the Been Choice app, which has only been offered for download on Apple’s store, is now uncertain. But its existence has started a discussion about what the implications of ad blocking software in the future may be, especially for marketers and advertisers.

In a surprising move earlier this month, Apple originally approved the ad blocking app for its iTunes store. But some at the time believed the tech giant may have simply been unaware of the implications of the app when approving it. And this may have been the reason for the company’s later apparent change of heart.

Been Choice, which was launched earlier this month, claims to block ads on both mobile websites and in native mobile apps. This appears to include Facebook ads and ads on Apple’s own Apple News application. These features make it more powerful than any other ad blocking tool yet available on the Apple mobile platform.

How Does it Work?

To block ads on the native mobile apps, Been Choice uses a virtual private network (VPN) that allows it to filter out ads using deep packet inspection. This approach is similar to the way organizations use deep packet inspection on managed devices to ensure confidential information doesn’t leave their networks.

On Safari, Been Choice would have created a “bubble”, almost entirely freeing a mobile device from all ads and trackers.

To entice more users, Been Choice intended to allow them to earn rewards by sharing data and answering surveys for app developers, publishers and advertisers. At first, the rewards  were to come in the form of cash payments via PayPal. In the near future, they were to include Amazon gift cards.

The Industry Reacts

Understandably, the digital advertising industry was not amused. Ciaran O’Kane, chief executive of Exchange Wire, a digital media analysis company, told Financial Times:

“We’re getting into dangerous territory … If app developers can’t make money, there’s going to be a kick back.”

The app could certainly have also affect the publishing industry, which is largely dependent on ad revenues. As it is, publishers struggle to attract users and to convert them for advertising clients, the only way they can make a profit and truly offer their content  online for free.

But, perhaps most importantly, the app would have affected small business owners and marketers. These people depend upon inexpensive online advertising along with social media, content marketing and other techniques to convert future customers.

Advertising in the Era of Ad Blockers

The threat of ad blockers has been looming over the digital advertising industry for quite some time now. According to a recent report released by Adobe, the number of people using ad blocking software has gone up by 41 percent to nearly 200 million in the past year.

The data should make anyone engaged in online marketing think strategically about how to best reach their customers via digital channels in the future.

Image: Been.mobi

[“source-smallbiztrends”]