Amazon Adopts Kubernetes Open Source Technology as Competition Heats Up

Amazon Adopts Kubernetes Open Source Technology as Competition Heats Up

Amazon.com on Wednesday announced its adoption of Kubernetes, a popular open-source technology, in a sign of increased competition in the cloud computing business, which Amazon Web Services has long dominated.

Kubernetes has emerged as a standard among companies as they build more applications on public clouds, the big computer data centers that are displacing traditional customer-owned computer systems.

Earlier this year companies including Microsoft Corp, Oracle Corp, and IBM Corp announced their support for Kubernetes, which was originally developed by a team at Google.

AWS Chief Executive Andy Jassy made the Kubernetes announcement at Re:Invent, AWS’s annual conference in Las Vegas which this year attracted more than 40,000 attendees. Amazon also announced a marketing deal with the US National Football League and a flurry of other AWS features, including machine learning and artificial intelligence algorithms.

One of Kubernetes’ key advantages is its ability to run an application on any public cloud, including Microsoft’s Azure and Alphabet’s Google Cloud Platform, making it easier to migrate from one cloud vendor to another.

Amazon had previously offered a service of its own that was similar to Kubernetes, but the Google technology has established itself as the standard for such so-called “container” technologies and AWS ultimately had little choice but to support it, analysts said.

“This is an example of AWS looking outside of their own world in response to customer need,” said Joe Beda, one of the creators of Kubernetes and the chief technology officer of Heptio, a Seattle startup that builds software around Kubernetes technology.

Microsoft, Google gain ground
AWS pioneered the cloud computing business in 2006 with a service touted as a quick and easy way for smaller business to get affordable, high-powered computing services. It soon began to catch on among larger companies and continue to grow very rapidly, hitting $4.6 billion in revenue on 42 percent year-over-year growth in the most recent quarter.

But the market has begun to change. Although AWS’s share of the worldwide cloud infrastructure market has increased from 43.8 percent in the first half of 2015 to 45.4 percent in the first half of this year, two of its key rivals have also gained share, according to IDC, the market research firm.

Google Cloud Platform’s slice has grown from 1.7 percent in 2015 to 3.1 percent earlier this year, and more notably, Microsoft Azure’s share has increased from 5.6 percent to 10.3 percent in that time span.

“Amazon is still the clear market leader, but the cloud infrastructure market is massive and there’s room for many players,” said Amit Agarwal, chief product officer of Datadog, a New York startup that lets companies monitor their operations on public clouds.

Under the new deal with the National Football League, AWS will be one of the league’s “official technology providers,” allowing AWS to market its connection to the league and advertise during football broadcasts that it is powering the games’ “Next Gen Stats.”

The price of the deal was not disclosed.

“We’re working with some of the NFL broadcasters to investigate what are the great use cases for how to embed (this partnership) for the fan experience,” Ariel Kelman, AWS vice president of worldwide marketing, told Reuters.

The idea is to market AWS to decision-makers without IT backgrounds, such as the chief executive and chief financial officers, Kelman said.

“Before they didn’t have to do that because they were the only guys in town,” Brett Moss, a senior vice president at Ensono, a Chicago IT services provider, said of the marketing effort. “Not anymore.”

[“Source-gadgets.ndtv”]

Flipkart, Amazon, Snapdeal Argue Against GST’s Tax Collection at Source Provision

Flipkart, Amazon, Snapdeal Argue Against GST's Tax Collection at Source Provision

Flipkart, Amazon, Snapdeal Argue Against GST’s Tax Collection at Source Provision
HIGHLIGHTS
Flipkart, Amazon, Snapdeal partnered to lobby against a GST provision
They want the tax-collected at source requirement removed
They argue that this provision will increase complexity and costs
At a press conference organised by FICCI on Thursday, the heads of Amazon, Flipkart, and Snapdeal all found common cause as they expressed their worries about the TCS (Tax Collection at Source) provision of the GST (Goods and Services Tax). Under this provision, online marketplaces are responsible for collecting – and paying – taxes on behalf of their sellers. This is something that all three companies, the major players in the e-commerce space in India, are against, as they argue it will hamper the growth of e-commerce.

Currently, e-commerce operators share data on sales to the government periodically to ensure tax compliance. In the proposed model, additional TCS reporting, reconciliation, and governance could lead to greater complexity of business operations, and block capital, the companies argued. They contended that the clause is detrimental towards e-commerce companies that have brought in
billions of dollars of investment. The draft model GST law is due to be finalised at the end of this month.

Kicking things off, Snapdeal co-founder and CEO Kunal Bahl stated that “e-commerce is vociferously for GST.” This was a sentiment that was echoed by Amit Agarwal, Amazon India Head, who added that TCS can change the growth trajectory of e-commerce, and that is a cause for concern. “Tax collection at source is an exception created for online, it isn’t there for offline,” he added.

“All of us are investing ahead of scale and a lot of the investment is going into building the right infrastructure and ecosystem, in training/educating sellers and bringing them online and that attracts consumers to come to our marketplaces… This flywheel has been spinning for the last few years… when the ecosystem gets excited, a lot of other industries benefit,” Agarwal said.

Flipkart co-founder Sachin Bansal added, “none of us is saying that GST is bad, it is a transformative step for e-commerce,” but added, “tax collection at source is an area of concern in GST for e-commerce.”

“Due to TCS, close to RS. 400 crores per annum of capital will be locked into the system,” he added. “It will hamper working capital.”
Given that there are thousands of sellers and merchants on each platform, the shopping portals say TCS will be cumbersome and time consuming, and discourage sellers. “Success of e-commerce industry is contingent upon the success of small businesses,” Bahl added.

“The proposal, while adding needless complexity for the sellers, provides no benefit to the tax authorities and will lead to duplication of information followed by the need for its reconciliation,” Bahl also said.

They say a thorough impact analysis of this tax provision on the online marketplace has not been carried out diligently. Now with the draft model GST law due to be finalised at the end of the month, the urgency is apparent.

FICCI Secretary General Dr A Didar Singh also said that “e-commerce created the first national market of the country, GST just enhances that.”

On the risk of tax evasion by sellers, Bansal said that sharing of information can help prevent this. “Tax evasion can be avoided by sharing of information,” he said. “We are already doing this with the states.”

Gadgets 360 has reached out to all the three companies seeking further comments, and we will update this article on getting replies.

Tags: Flipkart, Snapdeal, Amazon, Goods and Service Tax, GST, FICCI, Lobbying, online marketplaces, ECommerce

[“Source-Gadgets”]

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels.

Exhibiting at C Space in the ARIA booth CS-18, Source Digital will debut a series of exciting ways content owners and brands can utilize its SourceSync.io® platform. The company will be demonstrating patented solutions that enable a range of monetization capabilities that include content as a storefront, brand and product engagement, second level story lines, content discovery and more.

“C Space provides the ideal forum for brand marketers, advertising agencies and content creators to discover how the latest technological innovations can actually create new, valuable marketing opportunities,” says Hank Frecon, CEO, Source Digital. “With the ultimate goal of reaching the right customer at the right time, Source Digital sees metadata as the foundation and force thatbrings consumer engagement to new heights with an immediate call-to-action. The subsequent result is the next wave of acquiring accurate metadata-driven digital consumer insights.”

Established as an open platform strategy, SourceSync.io seamlessly interfaces with any existing asset management system, production and post production data source to virtually and sync it with new data for alignment at any moment in the content. This extends this information for the duration of the content’s lifecycle to allow consumer discovery and even consumer contribution. This includes use of advanced cognitive capture and alignment resources allowing an unlimited amount of data to be structured and stored against any frame of video. In addition, these stores of captured metadata can be leveraged across traditional TV, film, and OTT and OVP platform delivery; including use of the emerging Dolby® AC-4 ATSC standard for personalization and content discovery.

Technology Demonstrations

Source Digital will be demonstrating several hybrid consumer engagement applications that leverage social media, messaging and sharing:

·         Moment sharing that demonstrates social sharing and organic purchases.

·         Using omni-screen and second-screen to simultaneously discover content for purchasing.

·         Exploration of a program’s storyline to discover details on locations, fashion and cast members.

·         Coupon pulling and wallet integration based on personalized interest.

About Source Digital

Source Digital (www.sourcedigital.net) specializes in digital platform and application monetization strategies that connect personalization, smart content and omni-screen use. The Source Digital team includes industry-leading experts who developed a data driven, cloud-based engagement platform for a new generation of content viewers that interfaces with any device. As innovators, the Source Digital team developed a platform that allows content owners to design and fulfill personalization and monetization strategies against their real-time and file-based to viewers. This will allow viewers to instantly access and discover related experiences while viewing programming on any device – smart phone, tablet, computer and TV.

[“source-ndtv”]

How Vine’s Entire Source Code Was Online for Anyone to See

How Vine's Entire Source Code Was Online for Anyone to See

HIGHLIGHTS

  • The ethical hacker was taking part in Twitter’s HackerOne programme
  • The hacker gained access to source code through a Docker image
  • The bug was fixed by website within 5 minutes of flaw’s demonstration

Hackers are known to be notorious. They like to find out all the vulnerabilities that various sites possess and depending on their intention, they use this knowledge to either create nuisance for the website owners or inform them about the loopholes to help make the site safer.

The makers of video-clip sharing site Vine, currently owned by Twitter, should be grateful that ethical hacker known by the name ‘avicoder’ chose to be the latter sort when he found a way to download Vine’s entire source code.

For those who are unaware about the subject, a source code for website usually contains confidential information and access to it can leave the site extremely vulnerable to attacks that can potentially even destroy it.

In this case, ‘avicoder’ was just looking at the potential security flaws without any ill intentions and in his blog post, he explained the entire flaw and how he gained the access to the site’s source code through its Docker image, which should ideally have been private but was publicly available. With the image, he was able to run the service locally on his machine.

“I was able to see the entire source code of vine, its API keys and third party keys and secrets. Even running the image without any parameter, was letting me host a replica of VINE locally,” the hacker said in his blog post.

On March 31, avicoder demonstrated a full exploitation of the security flaw to Twitter as part of its HackerOne bounty programme and the site then fixed the bug in around 5 minutes. The hacker was rewarded a bounty of $10,080(roughly Rs. 6,73,000) for informing the site about this flaw.

Tags: Ethical Hacker, Twitter HackerOne, Vine Security Flaw, Vine Source Code

 

[“Source-Gadgets”]