Google Search Now Shows a Screening Test If You Search for Depression

Google Search Now Shows a Screening Test If You Search for Depression

HIGHLIGHTS

  • Google to show depression test widgest on similar searches made in the US
  • Google’s Knowledge Panel will walk you through a test series
  • It will also list symptoms and possible treatments for depression

People in the US will soon have an option to take a screening test on Google to know if they are depressed or not.

Now, when users in the US will search for “depression” on Google, they will see a box atop the results on mobile, which the search giant calls a Knowledge Panel. The Knowledge Panel contains information on what depression is, what its symptoms are and the possible treatments.

“Now when you search for ‘clinical depression’ on Google on mobile, you’ll see a Knowledge Panel that will give you the option to tap ‘check if you’re clinically depressed’, which will bring you to PHQ-9, a clinically validated screening questionnaire to test what your likely level of depression may be. To ensure that the information shared in the PHQ-9 questionnaire is accurate and useful, we have partnered with the National Alliance on Mental Illness on this announcement,” Google said in a blog post.

google depression DepressionAccording to Google spokesperson Susan Cadrecha, cited by The Verge, the feature is being rolled out on mobile in the US soon and it is not meant to subvert a medical evaluation.

“The results of the PHQ-9 can help you have a more informed conversation with your doctor,” according to National Alliance on Mental Illness (NAMI), which partnered with Google on the questionnaire.

According to NAMI, clinical depression is a fairly common condition with almost one in five Americans experiencing an episode in their lifetime. But only about 50 percent of people who have depression get treated for it.

“Mental health professionals often refer to major depressive disorder as clinically significant depression or clinical depression. Clinical depression is a treatable condition which can impact many aspects of a person’s life. The PHQ-9 can be the first step to getting a proper diagnosis,” the NAMI statement added.

Written with inputs from IANS

[“Source-gadgets.ndtv”]

Microsoft’s Email Insights finally adds some useful search smarts to Outlook

email insights search

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Credit: Microsoft

Email Insights, a new experimental app from the Microsoft Garage, is the answer to a problem Google’s Gmail solved more than a decade ago: how to search Outlook and find exactly what you want.

Google’s Gmail gained enormous traction in part because it allowed a quick, convenient way to search emails. Today, you can search Outlook, but it arranges the results in order with no real preference given to what might be most relevant.

Email Insights works with both your Microsoft Outlook desktop application as well as Gmail, and attempts to bring the three most relevant results to the top of your inbox via an “intent pane.” The tool also provides contextual autocomplete, spelling correction and a fuzzy name search that will pull up the name of a contact, even if you’re not entirely sure how to spell it.

email insights intent pane

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Microsoft

The “intent pane” within Email Insights brings up relevant search results to the top of your inbox.

Users can open tabs within Email Insights to perform multiple searches. The search box can also be used to fire off a quick, one-line email to a contact, or even set up a quick meeting—functions that are becoming more common in the notifications window within smartphones.

If you’d like, you can even “detach” the Email Insights toolbar from Outlook itself and drag it down to your taskbar, Microsoft said.

Why this matters: Let’s face it: Gmail is still easier to use than Outlook, at least where everyday email searches are concerned. If Email Insights proves as useful as it sounds, maybe Outlook will incorporate it into a future release. The problem, though, is that this app is being published via Microsoft Garage, Microsoft’s online home for app experiments. If you like Email Insights, encourage others to download it, too. Otherwise, Microsoft could kill it, as it recently did with Cache, its erstwhile Google Keep killer.

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[“source-smallbiztrends”]

Pinterest Introduces Search Ads, Here’s How They Work

Pinterest Search Ads Have Arrived -- Here’s How They Work

Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service.

“We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in an official post on the Pinterest for Business Blog. “We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options.”

A Look at Pinterest Search Ads

Until now, you could only run Ads using promoted pins, but these ads would only appear alongside relevant searches. Now, with the update, the ads will appear right after someone types in searches.

The ads will run like all PPC campaigns and they will be automatically created from the product inventory, so advertisers will have the option to pay for impressions, pin clicks and engagement.

Additionally, the social network introduced ad groups, which work almost the same way they do on Bing or Google. Bids are optimized at the keyword level, and marketers have the ability to see insights into how users are Pinning images, including the names they are using to save the information.

For now, the service will only be available to a few select advertisers through the Kenshoo platform, but expect this to change in the coming months as additional third-party providers get into the game. It is also highly-likely that at some point Pinterest will introduce a self-service platform.

Pinterest reaches 150 million unique monthly users and sees more than 2 billion searches per month, most of them for services and products people want to buy. The Search Ads update will definitely make the platform even better for advertising.

Image: Pinterest

More in: Pinterest

[“source-smallbiztrends”]

Pinterest Introduces Search Ads, Here’s How They Work

Pinterest Search Ads Have Arrived -- Here’s How They Work

Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service.

“We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in an official post on the Pinterest for Business Blog. “We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options.”

A Look at Pinterest Search Ads

Until now, you could only run Ads using promoted pins, but these ads would only appear alongside relevant searches. Now, with the update, the ads will appear right after someone types in searches.

The ads will run like all PPC campaigns and they will be automatically created from the product inventory, so advertisers will have the option to pay for impressions, pin clicks and engagement.

Additionally, the social network introduced ad groups, which work almost the same way they do on Bing or Google. Bids are optimized at the keyword level, and marketers have the ability to see insights into how users are Pinning images, including the names they are using to save the information.

For now, the service will only be available to a few select advertisers through the Kenshoo platform, but expect this to change in the coming months as additional third-party providers get into the game. It is also highly-likely that at some point Pinterest will introduce a self-service platform.

Pinterest reaches 150 million unique monthly users and sees more than 2 billion searches per month, most of them for services and products people want to buy. The Search Ads update will definitely make the platform even better for advertising.

Image: Pinterest

More in: Pinterest

[“source-smallbiztrends”]