Angry Birds Maker Posts Loss Despite Jump in Sales

Angry Birds Maker Posts Loss Despite Jump in Sales

Finland’s Rovio Entertainment, creator of the popular smartphone game Angry Birds, on Thursday posted a loss for the third quarter despite rising sales, as it increased its investments with a view to boost its winnings in future.

Sales reached EUR 70.7 million (nearly $84 million) in the third quarter compared to 50 million the previous year, but year-on-year the company lost EUR 800,000.

Rovio posted a profit of EUR 3.9 million in the third quarter of 2016.

The company said this quarter’s negative result was expected as it invested EUR 22 million in top performing games, hoping this would boost its profits in future.

“In line with our growth strategy, we significantly increased our investments in user acquisition, which predictably led to a decline in profitability,” Rovio chief executive Kati Levoranta said in a statement.

“We expect the payback time for these investments to be 8 to 10 months,” Levoranta said, adding the launch of the new Angry Birds Match game could become one of the company’s “best performing”.

The group entered the Helsinki Stock Exchange at the end of September and was valued at 950 million euros.

On Thursday morning, the company’s share price was down by 19 percent.

Rovio has accelerated its diversification in recent years.

The release of the Angry Birds movie (2016), produced by Sony Entertainment, was a huge success that grossed $350 million worldwide, and is expected to help bolster Rovio profits in 2017 and 2018.

The company also runs Angry Birds theme parks in several countries, including Finland, China and Spain.

It oversees the publication of children’s books in a dozen languages, while boasting an average of 80 million active players per month and 11 million per day.

[“Source-gadgets.ndtv”]

Publisher reliance on tech providers is ‘insane’: A Digiday+ town hall with The Washington Post’s Jarrod Dicker

Jarrod Dicker, head of commercial product and tech at The Washington Post, joined members of Digiday+ on Slack for Town Hall Thursday. Digiday editors and Digiday+ members discussed with Dicker the Post’s investment into ad tech, integrating technology into all aspects of the newsroom and how Jeff Bezos influences the Post’s approach to everything from platforms to ad tech.

Become a member of Digiday+ here. We hold Slack town halls every two weeks, and in between, we’ll have editorial chats and group discussions on industry topics. Please join us.

Here’s what you missed from our discussion with Dicker.

Experimentation is key.
“It may sound cliche, but we want every technology arm at the company to feel comfortable with taking risks inside and outside their scope of work. For us, the main thing was integrating tech throughout our entire organization; newsroom, sales, research. And through that, having technology influence how we execute in each pocket of business.”

Owning ad tech has several advantages.
“By building our own ad tech, we differentiate [ourselves] in the marketplace and we create that’s not currently out there. It allowed us to: one, save money on vendor costs and two, control the tech that powers our revenue. While it’s necessary to leverage outside tech, it’s actually insane how much dependence publishers had on third-party ad tech to drive their revenue. They forfeit too much control. [Having control] has allowed us to actually define what ‘good’ ad tech is; we build faster rendering systems, we have lighter experiences, we build tech that lets brands build publisher-style executions, etc.”

These technologies are not limited to the Post.
“Speaking for [Post R&D arm] Red, not one of those technologies are limited to the Post. For display (PostPulse), video (FlexPlay), performance (Zeus), instant (Fuse) et al, they are independent of the WP platform. For Red, think of WashPost as the breeding ground for building and stress testing these products. The goal is to influence the market and make everything available to anyone. The arc publishing suite has licensable technology built by Post development teams across organizations for white label use. The products are newsroom specific, brand specific, revenue specific, analytics, etc. We have 80-100 million UVs a month at a given time; it’s an excellent venue to test all product and see how we can change the market in multiple ways.”

The Bezos Effect is focus.
“There are a lot of Jeffisms (internal term for Jeff quotes) we use to motivate our focus. [Investing in ad tech] is a Bezos influence. Publishers need to invest in different teams in order to excel in this space. You don’t want it to distract your core business. While influenced by the organization, it needs to have its own arm in order to actually be valuable.”

Platforms are more than just immediate returns.
“The common theme is Jeff’s influence, and I think that’s allowed us to take an educational approach to platforms over an operational one. 90 per cent of the publishers are looking for immediate returns from Amp and Instant (usually greater than CPM). While we obviously care about those things, what’s more important to us is what we can learn from them and how we leverage those learnings to make our product and environment better. For example, PWA, Fuse, Zeus; all these products were influenced by platforms. And yes, we’re still on them and experimenting. The goal is to drive subs while leveraging FAN [Facebook Audience Network] and backfill to drive revenue on that extension.”

[“Source-ndtv”]

Facebook Tweaks News Feed to Prioritise ‘Informative’ Posts

Facebook Tweaks News Feed to Prioritise 'Informative' Posts

In a move to make your News Feed more informative, Facebook has tweaked its algorithm to bring news that’s relevant and of interest to you.

“Our goal with News Feed is to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest in their News Feeds,” said Facebook in a blog post on Friday.

According to Jie Xu, Research Scientist, Akos Lada, Data Scientist and Vibhi Kant, Product Manager at News Feed, when Facebook rank and make improvements to News Feed, it rely on a set of core values.

“These values – which we’ve been using for years – guide our thinking and help us keep the central experience of News Feed intact as it evolves,” they wrote.

To better understand how the social media giant can show people the most informative stories to them, it talks to people and ask them how it can improve what they see when they check Facebook.

“With the new update, we are creating a new ranking signal to predict what is most informative to you, so those stories appear higher in your feed,” Facebook said.

“First, we look at the stories that people tell us they find informative. People from our Feed Quality Programme look at each story in their feed and rank it on a scale of one to five – one being ‘really not informative’ and five being ‘really informative’,” it added.

The stories people rate as informative and really informative help create a new prediction about how informative Facebook thinks hey will find each story.

“We then combine this signal with how relevant the story might be to you personally a” taking into account things like your relationship with the person or publisher that posted, or what you choose to click on, comment on or share a” to best predict stories that you might personally find informative,” the post read.

Tags: Apps, Facebook, News Feed, Social

 

[“Source-Gadgets”]

Your fb, Twitter Posts may additionally hold Clues for your health

Your Facebook, Twitter Posts May Hold Clues to Your Health

Representational photograph.
WASHINGTON: The language people use on social media and the records they post may additionallyoffer treasured insights into the connection between their ordinary lives and fitness, a brand newobserve has located.

Researchers from the Perelman college of medication on the university of Pennsylvania found that manygrownup fb and Twitter customers are inclined to share their social media records and scientificinformation for research functions.

via constructing a language databank, it could be viable to hyperlink social media content to healthresults, researchers said.

“We do not often think about our social media content as records, but the language we use and theinformation we put up can also provide valuable insights into the connection between our ordinarylives and our fitness,” said the study‘s senior author, Raina M merchant, director of the Social Media andhealth Innovation Lab and an assistant professor of Emergency medicinal drug at Penn medication.

locating methods to correctly harness and mine that information ought to prove to be a treasuredsource of records approximately how and why patients communicate about their health.

there’s a wealthy ability to perceive health trends both in the majority and on the individual degree, create training campaigns and interventions, and much more.

one of the particular aspects of this records is the capacity to hyperlink social media information withtested data from a fitness report,” merchant said.

in the take a look at, sufferers touring an Emergency department have been asked if they used social media, and if they would be inclined to proportion their social media data and digital medicalinformation with health researchers, for the cause of building a research database.

just like current banks of genomic statistics, the studies database of language and other social mediarecords permits researchers to draw correlations between membersonline content and their fitness.

greater than 1,000 individuals consented to percentage their social media and clinical statistics over seven months. Analysing content material from as a ways again as 2009, the shared social media statisticsconsisted of nearly 1.4 million posts and tweets to fb and Twitter, comprising almost 12 million words.

Researchers found that versions in phrase complexity should suggest cognitive decline, or a changewithin the number of phrases per submit or network size might be indicative of a depressed intellectualreputation.

published content material may also reveal records about adherence to prescribed medications, newmedical situations, or health behaviours like workout and diets.

The researchers additionally located that people with a given prognosis in their digital medical reporthave been significantly more likely to use terms related to that prognosis on facebook than patientswithout that analysis of their electronic medical file.

The findings are published inside the magazine BMJ satisfactory & safety.