Airtel Partners Intex, Offers Aqua Lions N1 at an Effective Price of Rs. 1,649

Airtel Partners Intex, Offers Aqua Lions N1 at an Effective Price of Rs. 1,649

HIGHLIGHTS

  • Intex Aqua Lions N1 was unveiled on Wednesday alongside the offer
  • Two older Intex smartphones were also brought under Airtel’s offer
  • Airtel previously partnered with Karbonn and Celkon

Airtel has partnered Intex to bring three of the domestic brand’s smartphones under its Mera Pehla Smartphone initiative, which offers cashback to sweeten the purchase and lock customers onto the operator’s network. Thus far, Airtel has partnered with Karbonn and Celkon, with Intex becoming the third manufacturer to join the telco’s initiative. With the announcement on Wednesday, Intex has also launched a new smartphone – Intex Aqua Lions N1- while bringing its previously launched Intex Aqua S3 and Intex Aqua A4 under the offer’s umbrella.

Let’s start with the offer, before coming to the specifications of the newly launched Intex Aqua Lions N1. As before, Airtel subscribers with an eligible Mera Pehla Smartphone will need to make recharges of any denominations but worth Rs. 3,000 in the first 18 months to receive a cashback of Rs. 500, and recharges worth another Rs. 3,000 in the second 18 month period to claim a cashback of Rs. 1,000 – bringing the total cashback to Rs. 1,500. Users can choose to avail the bundled Rs. 169 pack, which for eligible handsets has a 28-day validity, and offers unlimited calling (subject to fair usage policy) apart from 0.5GB high-speed data a day. The refunds will be credited to the user’s Airtel Payments Bank account.

Getting to the ‘effective prices’ of the Intex handsets under the Airtel Mera Pehla Smartphone offer, the telco says the Intex Aqua Lions N1 has an MRP of Rs. 3,799 but will be available at an MOP (something that Airtel is calling a down payment) of Rs. 3,149. When the Rs. 1,500 cashback is subtracted, the Aqua Lions N1’s effective price is said to be Rs. 1,649. In a similar fashion, the Intex Aqua A4 has an MRP of Rs. 4,999, but will be available at an MOP of Rs. 3,499, bring its effective price after cashback to Rs. 1,999. Finally, the Intex Aqua S3 is said to have an MRP of Rs. 6,649, an MOP of Rs. 5,879, and an effective price of Rs. 4,379 after cashbacks.

Getting to the specifications, the Intex A qua A4 was launched back in May, and you can check out its details in our previous coverage. Likewise, the Aqua S3 was launched in June.

As we mentioned, the Intex Aqua Lions N1 is a brand new smartphone running Android 7.0 Nougat, and it supports dual-SIM cards. It sports a 4-inch WVGA (480×800 pixels) display, and is powered by a 1.1GHz MediaTek processor coupled with 1GB of RAM. The smartphone bears a 2-megapixel rear camera and a 0.3-megapixel (VGA) front facing camera. It offers 8GB of inbuilt storage, expandable via microSD card (up to 128GB) with its own dedicated slot. Connectivity options include 4G VoLTE, Wi-Fi, Bluetooth, GPS, 3.5mm headphone jack, and Micro-USB.

A little background on the Airtel Mera Pehla smartphone initiative – the telecom operator launched the programme back in October in response to the Jio Phone that was marketed with a similar ‘effective price’ strategy. The launch was with the Karbonn A40 Indian, and the telco partnered the domestic brand again in November with the Karbonn A1 Indian and Karbonn A41 Power. In between, it also partnered Celkon for its Smart 4G smartphone.

Other telcos to follow the Jio Phone’s effective price model include Vodafone India with the Micromax Bharat-2 Ultra, and BSNL with the Micromax Bharat 1 feature phone. Vodafone late last month unveiled similar offers for the Micromax Bharat 2 Plus, Micromax Bharat 3, Micromax Bharat 4, and the Micromax Canvas 1.

Speaking on the launch, Ajai Puri, Chief Operating Officer (India and South Asia), Bharti Airtel said, “We are really pleased to see the continued positive response to our ‘Mera Pehla Smartphone’ initiative from customers as well as smartphone manufacturers. We are delighted to have Intex on board as a partner and their brand familiarity plus distribution reach will add to our affordable smartphone proposition and offer more choice to our customers. We look forward to working with them towards empowering every Indian with a 4G smartphone.”

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Intex Aqua Lions N1

Intex Aqua Lions N1

  • KEY SPECS
  • NEWS

Display

4.00-inch

Processor

1.1GHz

Front Camera

0.3-megapixel

Resolution

480×800 pixels

RAM

1GB

OS

Android 7.0

Storage

8GB

Rear Camera

2-megapixel

Battery Capacity

1400mAh

Also See
  • Intex Aqua Lions 3G (Grey, 8GB) – OFFER
    Rs.4,210
  • Intex Aqua Lions 3G (Grey, 8GB)
    Rs.4,220
  • Intex Aqua Lions 4G (Black Grey, 8GB) – OFFER
    Rs.4,295

[“Source-gadgets.ndtv”]

Siemens Partners With Amazon as It Ramps Up Industrial Software Platform

Siemens Partners With Amazon as It Ramps Up Industrial Software Platform

Siemens is partnering with Amazon as it accelerates the rollout of its MindSphere industrial software platform, the core of its bid to dominate the market in digital factory automation.

The German group’s next version of MindSphere, to be launched in January, will run on Amazon Web Services (AWS) – the most popular cloud system with industrial software developers.

“Many customers appreciate it very much,” Siemens Chief Technology Officer Roland Busch told reporters and analysts at a company presentation in Munich on Friday. “You have to really scale up in order to justify your money.”

So far, MindSphere has run on the SAP cloud, and from April it will also run on Microsoft’s Azure.

MindSphere gathers data from devices, analyses the information and uses it to help customers optimise processes. Attracting a critical mass of developers to work on the platform is crucial to improving the quality of software applications.

MindSphere is one of a number of so-called Internet-of-Things platforms being developed by industrial companies racing to help their manufacturing customers improve productivity, where growth has been slowing in developed countries.

The technology was thrown into sharp focus in August by Emerson Electric’s failed $29 billion (roughly Rs. 1,85,767 crores) bid to buy Rockwell Automation.

The area is still in its infancy, with companies pursuing different strategies, although Siemens is generally considered to be leading the pack, helped by more than $5 billion (roughly Rs. 32,030 crores) of acquisitions in the past two years and by arch-rival General Electric’s partial retreat as it narrows focus.

Siemens said it was targeting 1.25 million connected devices and systems by the end of its fiscal year in September, up from 1 million currently, as it expands its offering – previously focused on autos and aerospace – to cover all sectors.

It is increasing research and development spending to over EUR 5.6 billion ($6.6 billion) this fiscal year from 5.2 billion last year, the lion’s share of which will go to its Digital Factory division.

Siemens says it made EUR 5.2 billion in digital revenues in the year to September. It has 23,000 in-house software developers, rivalling some of the world’s biggest pure-play software companies.

General Electric is reducing investment in its Predix industrial software platform by about $400 million (roughly Rs. 2,562 crores) this coming year to $1.2 billion (roughly Rs. 7,687 crores), and focusing solely on its own installed base of customers for the rollout.

Under new Chief Executive John Flannery, GE as a whole is narrowing its focus and shedding businesses with around $20 billion (roughly Rs. 1,28,121 crores) in revenue.

GE aims to double Predix revenues to $1 billion (roughly Rs. 6,406 crores) in 2018.

[“Source-gadgets.ndtv”]

Walmart Partners Google to Launch Voice-Activated Shopping

Walmart Partners Google to Launch Voice-Activated Shopping

HIGHLIGHTS

  • Walmart has partnered Google to allow buyers to order through voice
  • The voice-activated shopping capability will be available in September
  • Google Assistant will know exactly the brands and the size user wants

Walmart is diving into voice-activated shopping. But unlike online leader Amazon, it’s not doing it alone.

The world’s largest retailer said Wednesday it’s working with Google to offer hundreds of thousands of items from laundry detergent to Legos for voice shopping through Google Assistant. The capability will be available in late September.

It’s Google’s biggest retail partnership – and the most personalized shopping experience it offers – as it tries to broaden the reach of its voice-powered assistant Home speaker. And it underscores Walmart’s drive to compete in an area dominated by Amazon’s Alexa-powered Echo device.

“Voice shopping is becoming a more important part of everyday shopping behavior,” said Marc Lore, CEO of Walmart’s US e-commerce business.

The voice-activated devices are becoming more mainstream as they become more accessible. Even Apple has one coming out this year. Walmart has said Google’s investment in natural language processing and artificial intelligence will help make voice-activated shopping even more popular.

And Lore said the personalization of the partnership means people can shout out generic items like milk, bread and cheese, and Google Assistant will know exactly the brands and the size that the user wants.

Google introduced shopping to Home in February, letting people use voice to order essentials from more than 40 retailers like Target and Costco under its Google Express program. But that was far behind the Echo, available since late 2014.

Walmart, which has more stores than any other retailer and the largest share of the U.S. grocery market, is also working hard to close the gulf online between itself and Amazon.

It has overhauled its shipping strategy and is expanding store-curb pickup for groceries ordered online. But it’s also had to look beyond itself and form partnerships. Walmart announced Monday that it’s expanding its grocery delivery service with ride-hailing service Uber, and it’s been testing same-day delivery service with Deliv at Sam’s Club in Miami.

Amazon generally has been building its network of services on its own, using its $99-a-year Prime membership with same-day and even one-hour shipping options to develop loyalty.

It’s also been drawing in customers with its Alexa-powered devices. Amazon doesn’t give sales figures for Echo, but Consumer Intelligence Research Partners estimated that it’s sold more than 10 million Alexa-powered Echo devices in the U.S. since late 2014. That includes the core $179 Echo as well as the less expensive and smaller Echo Dot and the portable Amazon Tap.

To be more competitive with Amazon, Google Express is scrapping the $95-a-year membership starting Wednesday, allowing shoppers to get free delivery within one to three days on orders as long as the purchase is above each store’s minimum.

Walmart is integrating its Easy Reorder feature – which has data on both store and online purchases – into Google Express. Shoppers who want to reorder their favorites have to link their Walmart account to Google Express.

With other Google Express retailers, personalization takes time as the assistant learns shoppers’ preferences, says Brian Elliott, general manager of Google Express. So the quick personalization with Walmart should make voice-activated shopping more attractive, he says.

While one of Walmart’s biggest advantages over Amazon is its massive number of stores, Amazon’s nearly $14 billion offer for Whole Foods could shake up the landscape.

Walmart says it will be tapping its 4,700 U.S. stores and its fulfillment network next year to offer more kinds of customer experiences using voice shopping. For example, shoppers can tell Google Assistant they want to pick up an order in a store. Lore said the company wants to make voice shopping as easy as possible.

“That’s why it makes sense for us to team up with Google. We know this means being compared side-by-side with other retailers, and we think that’s the way it should be,” Lore wrote in a corporate blog post.

Independent internet analyst Sucharita Mulpuru-Kodal, who was unaware of the Google deal at the time of the interview, says Walmart is going in the right direction, though it has a long way to go. She noted that partnerships with companies like Uber enable the discounter to get the business “up and running” and it will be able to learn a lot.

[“Source-gadgets.ndtv”]

Lotame Partners with Cint to Build Custom Insights Communities

Image result for Lotame Partners with Cint to Build Custom Insights CommunitiesNEW YORK, NY–(Marketwired – Jun 12, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with insights exchange platform Cint. The partnership empowers publishers and advertisers to create custom research panels for extended audience insights and additional revenue streams.

Lotame clients will be able use Cint’s technology to create panels of site visitors to conduct tailored research, directly accessible in the DMP for highly customized audience creation and data activation.

“Building on our research foundation of quality data sets combined with best in class technology and global reach, we are excited to partner with Lotame to assist with facilitating and powering more actionable, real-time research at scale,” said Morten Stand, CEO, Cint. “As we connect our technology’s capabilities, we are bringing big data together with deep, rich, self-declared data to make unique profiles more actionable. Through this integration, we will be providing a compelling, enriched offering for media buyers and publishers around audience insights, discovery and activation.”

Publishers invite their site visitors to register with Cint, who then become panelists that are included in a pool that is sold programmatically to market researchers. For every survey completed by a panelist, the panelist is compensated, and the publisher who drove that panelist’s registration also receives a share of revenue. Cint also collects additional demographic data on their panelists at registration, which is anonymized and fed back into the Lotame DMP, giving publishers both increased revenue per unique visitor but also increased demographic reporting on those visitors.

“Lotame is committed to bringing our clients actionable data. This partnership combines our data expertise with Cint’s rich, first-party profile data that can be immediately leveraged,” said Laura Lewellyn, Senior Director of Market Innovation, Lotame. “Our client base will be able to drive deeper insights based on visitors’ responses and increase monetization from their readership.”

Cint hosts 40 million registered consumer panelists worldwide, compliant with all market research industry standards, local data privacy laws and is ISO certified.

About Lotame
Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. Learn more at www.lotame.com.

About Cint
Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform is a fully transparent insights marketplace, brings together questions and answers from all around the world.

Reach over 40 million people consumers in 80+ countries, all sourced via 2,000+ different panels owned by publishers, local media outlets, market research agencies and non-profits.

[“Source-ndtv”]