The Impact of Real Buyer Insights on Product Management and Marketing Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

– Jim Barksdale, former CEO of Netscape

Who or what is driving your product decisions?

If you’ve spent your career in product marketing/management in tech companies, you can relate to the above quote from the perspective of both mid-level and senior product marketing executives.

Up and coming product manager/marketers are regularly champions of features, or product positioning that face an uphill battle against the priorities of the Engineering team and the demands of the sales team – stemming from existing customer asks and the most recent competitive sales loss. Add on top of that the biases of a boss, and you’ve got to overcome a lot to bring about a change in emphasis (never mind direction).

product management

Making these directional and investment decisions isn’t actually any easier sitting in the product management/marketing leadership role. They need to make significant go-to-market investments almost weekly, while running an organization, mediating compelling and conflicting arguments from highly opinionated and smart groups – all while trying to listen to the customer. Just a few of the decisions that need to be made:

  • Which feature enhancements need to make the cut in the next release because of customer demand or competitive factors?
  • Which initiatives/project drivers MUST be on your site’s home page and which can be de-emphasized?
  • Are there market niches that are growing or that your company ignores that you could address with a different positioning or marketing campaign?
  • In sales collateral/training, what are the key competitor weaknesses to make sure the reps understand?

Buyer insight provides more clarity for decision-making – if you find the right sources 

Product and positioning decisions are never easy, but almost any internal debate can be swayed by quantifiable insight on buyer preferences and purchasing behavior. However, most companies struggle to bring relevant and accurate data to bear at the right time. Part of the reason is most of the easily available data has a significant bias problem, such as:

  • Insights from deals that your company has won or lost doesn’t reflect the perspective of buyers that were never part of your sales pipeline. TechTarget data shows that unless you are a major player, this is typically much greater than 50% of the market.
  • When you talk with prospects or customers (or getting data that is filtered by sales reps), you know you are not getting the complete story as they try to protect or promote key details that support their position.
  • Custom research efforts take time to kick off and are point in time. These approaches are a poor match for a market that is constantly changing and you must make decisions year-round.
  • Most industry research is written from the perspective of an experienced industry analyst who interprets broader trends or future looking insights furnished by suppliers. This is a very valuable part of understanding the market, but different than buyer data.

How TechTarget helps   

To help product management/marketing leaders find the right representative buyer insight, TechTarget Research has developed Deal ScoreCard. Deal ScoreCard describes how buyers for 20 different Cloud, Data Center, Storage and EUC markets perceive their needs, requirements and vendor opinions at the essential moments of their purchasing cycles, every quarter. Just a few of the insights that it delivers include:

  • Features, project initiatives, workloads – For a specific market, which specific factors (by each category) are most important in a product-market, which are trending up and down quarter over quarter and which are the major vendors in the market perceived to be weak or strong on.
  • What’s important at shortlist v. important at product evaluation – Which issues are most important as buyers shape their plans for a project (budget, product space, important vendors) v. which issues do they see as important when they are deep into rep discussions and technology evaluation. The difference between these moments leads to very different go-to-market investments.
  • Where are market leaders weak – Most challenger technology company strategies are built around a growing weakness or blind spot of a market leader. Deal ScoreCard goes to great lengths to quantify those blind spots.

You can see some of the foundational analyses of a Deal ScoreCard here. If you are interested in learning more about how the in-depth data in Deal ScoreCard can help your organization, please visit TechTarget.com/Research.

[“Source-techtarget”]

Samsung Galaxy S9, Galaxy S9+ Listed on 3C Certification Site; 15W Fast Charging Support Expected

Samsung Galaxy S9, Galaxy S9+ Listed on 3C Certification Site; 15W Fast Charging Support Expected

HIGHLIGHTS

  • The listed variants have a 9.0V output at 1.67A (15W)
  • Fast charging standards have remained constant since the Galaxy S6
  • All variants are expected to come with dual SIM support

Samsung Galaxy S9 and Galaxy S9+ are the talk of the town with an impending launch next month. While there are still a few weeks before we witness their official unveiling, the Galaxy S9 duo’s design, specifications, and features have been outed multiple times through different sources. The latest report comes from Chinese certification website 3C where both the variants have been spotted. According to the listing, the upcoming phones are expected to retain fast charging capabilities from last year.

As we mentioned, the Galaxy S9 and Galaxy S9+ with model numbers SM-G9600, SM-G9608, and SM-G9650 were spotted by DealnTech on the 3C certification website. The report claims that SM-G9600 is the Chinese variant of the Galaxy S9, SM-G9608 is the Taiwan variant of the Galaxy S9, and the SM-G9650 is the Galaxy S9+. According to the listing, all three models will come with fast charging 9.0V output at 1.67A (15W) and standard charging 5.0V at 2.0A (10W).

galaxy s9 3C certification Galaxy S9 3C Certification

Photo Credit: DealnTech

 

Recent reports had also suggested that the upcoming Galaxy S9 duo will sport the same battery capacities as the Galaxy S8 series. The Galaxy S8 has a capacity of 3000mAh, while the Galaxy S8+ is backed by a 3500mAh battery under the hood.

Apart from that, the listing also shows that all three models have the DS labelling which refers to “dual-SIM”. An interesting thing to note is that the standard of fast charging remains unchanged since the Galaxy S6, which was launched with the 15W output.

The Samsung Galaxy S9 and Galaxy S9+ are expected to be powered by a Qualcomm Snapdragon 845 SoC. Recently, reports pointed towards the usage of a new Y-Octa display technology on the phones. Additionally, the Galaxy S9 duo is also expected to feature an f/1.5 aperture lens.

The Galaxy S9 series is slated to launch at Mobile World Congress 2018 in Barcelona. According to Evan Blass on Twitter, pre-orders will start on March 3 with availability from March 16.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Samsung Galaxy S9

Samsung Galaxy S9

  • KEY SPECS
  • NEWS

Display

5.80-inch

Processor

octa-core

Front Camera

8-megapixel

Resolution

1440×2960 pixels

RAM

4GB

OS

Android 8.0

Storage

64GB

Rear Camera

12-megapixel

Also See
  • Samsung Galaxy On7 Prime (Black, 64GB, 4GB RAM) – 
    Rs.14,990
  • Samsung Galaxy A8+ (2018) (Gold, 64GB, 6GB RAM) – 
    Rs.32,990
  • Samsung Galaxy On Nxt (Black, 16GB, 3GB RAM)
    Rs.10,999
Samsung Galaxy S9+

Samsung Galaxy S9+

  • KEY SPECS
  • NEWS

Display

6.20-inch

Processor

octa-core

Front Camera

8-megapixel

Resolution

1440×2960 pixels

RAM

4GB

OS

Android 8.0

Storage

64GB

Rear Camera

12-megapixel

Also See
  • Samsung Galaxy On7 Prime (Black, 64GB, 4GB RAM) –
    Rs.14,990
  • Samsung Galaxy A8+ (2018) (Gold, 64GB, 6GB RAM) –
    Rs.32,990
  • Samsung Galaxy On Nxt (Black, 16GB, 3GB RAM)
    Rs.10,999

[“Source-gadgets.ndtv”]

Wacom Bamboo Tip Stylus Allows for Seamless Pairing on Android and iOS Devices

Wacom Bamboo Tip Stylus Allows for Seamless Pairing on Android and iOS Devices

HIGHLIGHTS

  • The Bamboo Tip comes with an anodised aluminium casing
  • It is available for iOS devices and most Android devices
  • It has a claimed battery life of 20 hours on a single charge

Accessory maker Wacom on Tuesday announced the launch of the new Bamboo Tip fine-tip stylus for Android and iOS devices. The stylus has been designed for Android phones/ tablets, iPhone, and iPad. It enables switching between devices without pairing. The Bamboo Tip stylus comes with a claimed 20-hour battery life. It has been priced at $49.95 (roughly Rs. 3,200) in the US, EUR 59.90 (roughly Rs. 4,700) in European markets, and JPY 6,280 (roughly Rs. 3,600) in Japan.

The Bamboo Tip comes integrated with Wacom’s proprietary Inkspace, a cloud based service that offers access and synchronisation for notes and other sketches. The fine-tip stylus has an anodised aluminium casing in a Dark Blue colour variant. It conserves battery life by turning off within a few minutes of standby time; users can also switch it off by pressing the button provided.

Yet another switch on top of the Bamboo Tip allows users to fine tune performance by changing frequency based on custom preferences.

The highlight feature of the Wacom Bamboo Tip is the ability to switch between Android and iOS devices without the need of pairing and unpairing repeatedly.

The Wacom Bamboo Tip has a length of 142mm and minimum diameter of 10mm. Weight of the stylus is 16 grams. It comes with a Micro-USB charging port hidden behind the cover on the top. It also comes with Bluetooth connectivity. “Bamboo Tip works best on screens without one (screen protector),” according to the product page.

“In today’s connected world, we rely on a combination of smartphones, tablets and different operating systems to capture ideas, observations and next steps at work or at play. Bamboo Tip lets users move seamlessly between devices and operating systems to get things done. As OS providers roll out more seamless note taking and markup capabilities on their devices, Bamboo Tip will help users take full advantage to be more productive and turn ideas into reality,” said Mike Gay, Senior Vice President of the Wacom Consumer Business Unit.

[“Source-gadgets.ndtv”]

Education & You: On the syllabus for 2018

Buses are parked at First Student school bus transportation in Hempfield on Wednesday, Jan. 3, 2018.

Updated 13 hours ago

The new year is off to a cold start, with hundreds of school delays and closings across the region. How has this impacted your first week back to school and work after the holidays? Tell us your story or send us other tips and feedback: [email protected] or 724-850-2867.

WHAT YOU NEED TO KNOW

1. School districts ave tough decision when temperatures plummet—and stay there

2. Schools in Allegheny, Westmoreland turn to digital career planning

3. New York governor calls for food pantries at public colleges

INSIDE THE CLASSROOM

First-grade teacher Debbie Walker, of Montour Elementary School, was browsing Pinterest when she came across a low-tech activity to help her students get excited about reading: Flashlight Fridays.

Every Friday, the first-graders spend a few minutes with a good book and read by flashlight. Walker says giving students the freedom to choose a comfortable spot in the room during the activity–at their desks, under a table or snuggled in a book boat–motivates them to focus.

WHY IT MATTERS

Here are the education stories of 2017 that stuck with TribLIVE Education Team reporters. Look for updates as we follow these stories into 2018.

Have an angle you think we should explore? Tell us: [email protected] or 724-850-2867.

1. EARLY ED: Early childhood education prep key to future success

Numerous studies have shown that preschool preparation is key to future success in a student’s academic career and beyond. While some school districts—like Derry Area in Westmoreland County—are finding ways to support their youngest learners,other parts of Allegheny and Westmoreland Counties still lack access to quality preschool.

And in the City of Pittsburgh, Mayor Bill Peduto has plans for implementing universal pre-kindergarten in city schools.

2. K-12: Western Pennsylvania school districts experiment with later start times

The Centers for Disease Control has recommended later start times for schools since 2014. In the last few months, an increasing number of schools in the Greater Pittsburgh area—including those with start times as early as 7 a.m.—have started to take another look at that research.

Several districts, including Hampton and North Allegheny, are expected to move forward with reviewing policies in January.

3. K-12: Wave of threats rattle Western Pa. schools early in year

At least five districts in Westmoreland and Allegheny counties experienced or investigated rumors of violent threats targeting students or school buildings in the first seven weeks of the 2017-18 school year.

Though administrators and law enforcement do their best to keep students safe, challenges like social media can make it difficult to make a call on whether to close schools or increase security, and how to communicate concerns or threats to community members.

Meanwhile, State Sen. Don White (R-Indiana) is advocating for legislation that would allow teachers to carry concealed firearms in schools. This, he said, would give school districts more ways to keep students safe.

The bill has been sitting in the House Education Committee since June 2017.

4. K-12: Pittsburgh Public Schools to ban out-of-school suspensions before third grade

Pittsburgh Public Schools became the first school district in Pennsylvania to prohibit principals from suspending students in second grade or younger in December 2017.

Effective next September, the out-of-school suspension ban will apply only to students in preschool through second grade cited for nonviolent, “minor disciplinary infractions,” such as repeatedly showing up late, violating the school’s dress code or disrupting class.

5. K-12: The new state plan for education and changes to testing, school ratings

The Pennsylvania Department of Education released the proposed the new state plan for education in August, but it has yet to be approved by the federal Department of Education.

Long-term goals under the new plan include reducing the number of students who fail to graduate, increasing the number of students who achieve proficiency on PSSA and Keystone Exams and supporting English Language Learners in growth towards achieving English proficiency.

The state Department of Education also announced the development of the Future Ready PA Index, a new school report card that measures academic growth, school climate, graduation rates and readiness for opportunities after high school. The proposed tool would not give schools a letter grade or a numerical score.

Changes to the PSSA exam under the new plan could make the testing period shorter in 2018. While the testing overhaul received high marks from some parents and educators, others say the effect is likely to be limited.

6. HIGHER ED: Tuition-free California University program helps seniors get ahead

The 60+CAP program at California University of Pennsylvania offers free tuition to any Pennsylvania resident 60 or older, allowing some older adults to sharpen their job skills in a rapidly changing economy.

7. HIGHER ED: GI Bill a ‘cash cow’ for some Pennsylvania schools

Though the Post-9/11 GI Bill has helped some veterans at local colleges and universities continue their educations, the program has become a ‘cash cow’ for some Pennsylvania schools.

8. LOCAL: How lead in the water impacts Pittsburgh’s youngest residents

Pittsburgh’s water has a lead problem. The city’s youngest residents are especially vulnerable to the neurotoxin, which can damage the brain and lead to development, learning, hearing and speech problems.

Locating the source of the lead can be difficult. Last month, Pittsburgh Water and Sewer Authority told the Tribune-Review it will start using Allegheny County Health Department data to prioritize lead line replacements at homes with children.

But the depth of lead problems at school buildings across the Greater Pittsburgh region is still unclear.

9. LOCAL: Pittsburgh’s bid for Amazon HQ2 is submitted; now the wait

Pittsburgh is one of many cities across the countries interested in scoring the Amazon HQ2 bid, which promises to bring 50,000 jobs and $5 billion in investment to the region.

Among Pittsburgh’s biggest advantages is the city’s large number of university graduates, officials have said.

We’ll be watching to see how Pittsburgh and other cities like Detroit, which touted proximity to Carnegie Mellon University in its pitch, fare. But even if Pittsburgh doesn’t win the bid, the city’s interest in attracting tech companies is likely to have an impact in K-12 and higher education as schools strive to prepare students for jobs in STEM—science, technology, engineering and math—fields.

10. NATIONAL: Greater Pittsburgh demonstrators to lawmakers: Save DACA

Demonstrators turned out to lawmakers’ offices in Pittsburgh and D.C. following the Trump administration’s decision to end the Deferred Action for childhood Arrivals Program, known as DACA, in September.

Calls to preserve the program, which grants protection to individuals who arrived in the country as children and do not have legal status, also came from local leaders in higher education.

According to U.S. Citizen and Immigration Services, Pennsylvania is home to 5,889 DACA recipients. The program was started in 2012 under the Obama administration, but never offered participants any clear path to citizenship. Congress has yet to act on a solution.

[“Source-triblive”]