High Tech Pucks Help NHL Keep Up With Industry Trends (Watch)

The latest high tech device to debut isn’t a smartphone or flying drone — it’s actually a hockey puck. The National Hockey League has teamed up with Sportvision to put chips in hockey pucks so that they can measure things like shot speed and trajectory. The pucks, along with jerseys that are also equipped with chips, are in use at this year’s World Cup of Hockey.

All that extra data might seem boring or not super useful to anyone who isn’t a sports fan. But microdata is a growing trend in sports — and in every other aspect aspect of life it seems. And this move shows that the NHL is looking to keep up.

Other sports like baseball and football give fans access to tons of data that they can analyze and obsess over. And so far, Hockey has stayed fairly low tech in comparison. But as viewers demand more and more data, it seems the NHL may have no chance but to listen. In fact, even if the NHL doesn’t choose to use the technology going forward, several teams have expressed interest in getting their hands on that type of data.

The Benefit of Being Data Driven

So this situation demonstrates not only the growing power of technology in terms of accessing data, but also the importance of keeping up with industry trends. Is there a way your small business can access more data about your industry? How would you use that data, assuming you could get your hands on it?

As with the NHL, you may find that your competitors already have a surprising amount of data at their finger tips — and that this data is being used to give other brands an edge in the marketplace. How can your business stay up with these trends and collect the data you need to grow?

[“source-smallbiztrends”]

Yahoo to Stream NHL Hockey Games

Yahoo to Stream NHL Hockey Games

Yahoo said Thursday it reached a deal with the National Hockey League to stream hockey games online for free with no subscription required.

The US online giant said the streaming would be supported by “unique advertising opportunities for brands to connect with their audiences.”

The announcement marked the latest effort by Yahoo to ramp up its sports program partnerships, and follows the first streaming of a regular-season NFL football game by the online group.

The new service was set to launch Friday with a live stream of an NHL “Game of the Day” to hockey fans in the United States, up to four days a week.

Yahoo will also provide condensed games, “Best of the Day” and “Best of the Week” top plays and post-game highlights.

“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, vice president of media partnerships at Yahoo.

“We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content.”

Yahoo also has partnerships for content with Major League Baseball and the PGA Tour for golf events.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Apps, Home Entertainment, Internet, NFL, NHL, SuperBowl, US, Yahoo
[“source-Gadgets”]

Yahoo to Stream NHL Hockey Games

Yahoo to Stream NHL Hockey Games

Yahoo said Thursday it reached a deal with the National Hockey League to stream hockey games online for free with no subscription required.

The US online giant said the streaming would be supported by “unique advertising opportunities for brands to connect with their audiences.”

The announcement marked the latest effort by Yahoo to ramp up its sports program partnerships, and follows the first streaming of a regular-season NFL football game by the online group.

The new service was set to launch Friday with a live stream of an NHL “Game of the Day” to hockey fans in the United States, up to four days a week.

Yahoo will also provide condensed games, “Best of the Day” and “Best of the Week” top plays and post-game highlights.

“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, vice president of media partnerships at Yahoo.

“We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content.”

Yahoo also has partnerships for content with Major League Baseball and the PGA Tour for golf events.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Apps, Home Entertainment, Internet, NFL, NHL, SuperBowl, US, Yahoo
[“source-Gadgets”]