Reebok introduces next wave of UFC gear, including ‘UFC Legacy’ series

The UFC and Reebok announced their new Fight Night Collection on Tuesday, which includes updates to their standard gear, as well as a Legacy Series dedicated to fighters competing in the main events of pay-per-views or in championship bouts.

According to Reebok General Manager of Training Corinna Werkle, the changes are meant to further accentuate the individuality of the UFC’s athletes.

“With the new UFC Fight Night Collection, we wanted to give athletes a product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through,” said Werkle in a press release.

“Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that. We are thrilled to debut our latest iteration of the UFC athlete fight night apparel with the new UFC Fight Night Collection and are committed to constantly reimagining and evolving the Reebok Combat collection to adapt to athlete requirements and appeal to UFC fans.”

Reebok’s exclusive apparel deal with the UFC has drawn ire from both fighters and fans alike due to issues with the distribution of sponsorship money, criticisms over the design of the gear itself, and numerous errors.

It remains to be seen if this is a step in the right direction to appeasing the athletes who have to wear the clothing and the viewers who are expected to purchase it.

The Legacy Series will make its debut at UFC 215 on Saturday in Edmonton, Alberta. Titleholders Demetrious Johnson and Amanda Nunes will sport customized walkout gear, as will respective challengers Ray Borg and Valentina Shevchenko.

Check out the gallery below to see what this weekend’s headliners will be wearing, plus additional shots featuring several UFC stars including champions Joanna Jedrzejczyk, Max Holloway, and Stipe Miocic.

[“Source-mmafighting”]

The Gear Sport is Samsung’s next wearable

Samsung’s smartwatches come but once a year and guess what folks? That time is rolling around once again.

It seems like only yesterday we were cooing over the Samsung Gear S3 and now it’s all grown up.

Reports on Friday revealed the Korean giant has another baby on the way and the early scans show it’s likely to be a fitness-focused offering.

Related: Best smartwatch

According to documents filed with the Federal Communications Commission (FCC) in the United States (via Android Headlines), they’ve already decided on a name. It’ll be Christened the Samsung Gear Sport.

The image provided with the filing suggests it’ll be a full blooded smartwatch rather than a fitness tracker.

image: https://ksassets.timeincuk.net/wp/uploads/sites/54/2017/08/Gear_Sport_FCC.jpg

Gear Sport FCC

Naturally, it has Wi-Fi and Bluetooth, but that’s about all we know. Given Samsung loves to use Tizen on these devices, we’d say that’s a given too.

Whether Samsung chooses to reveal this device alongside the Galaxy Note 8 on August 23 remains to be seen.

The company might want to save it for the IFA 2017 tech show, which starts the following week.

Last year the company debuted the Gear S3 — admittedly its best yet — during its IFA tech show address.

Fourth time lucky?

The company’s smartwatches have struggled to impress thus far. The Gear S3 earned a 6/10 rating from TrustedReviews.

Our reviewer Richard Easton concluded: “The Samsung Gear S3 flirts with greatness, but it ultimately falls short due its gargantuan size and weight, as well as its Tizen OS.”

It has been over a year since Samsung updated the Gear Fit 2 and Gear IconX, so we might see new versions of those trackers too.

[“Source-trustedreviews”]

Glacier White PS4 Slim to Launch in India Next Week

Glacier White PS4 Slim to Launch in India Next Week

HIGHLIGHTS

  • The Glacier White PS4 Slim will be available in India from next week
  • It will not come with any games or other freebies
  • It will be listed by most online retailers soon

India gets another variant of the PS4 Slim. According to several retailers speaking to Gadgets 360, Sony India will release the Glacier White PS4 Slim 500GB console. It will cost Rs. 27,990 and be available from next week. No games or PS Plus subscriptions will be a part of the offer. Something to keep in mind, if you were expecting freebies along with the purchase.

Expect the likes of Amazon India, Flipkart, and Games The Shop to have it listed today or by next week at the earliest. For the longest time, Sony India has stayed away from coloured consoles, bringing them in extremely late in the PS3’s lifecycle and ignoring coloured versions of the PS Vita altogether.

 

And while the PS4 has seen several colour options since its inception, this is the first time the company has decided to release the PS4 in a colour that isn’t black.

We can’t help but feel Sony has dropped the ball by not including any games along with the package. More so when Rs. 27,990 gets you a PS4 with two controllers or a PS4 with Horizon Zero Dawn. For Rs. 1,000 more, you get Horizon Zero Dawn, Ratchet and Clank, Driveclub, and three months of PS Plus along with a PS4.

Suffice to say, if you’re really hankering for a PS4 that stands out from the crowd, this could be an option. Confused as to which PS4 to buy? We have you covered with our comprehensive guide.

[“Source-gadgets.ndtv”]

Why every big car launch has a woman next to the vehicle

Why every big car launch has a woman next to the vehicle

The power and drive of owning an A class car can only be more gratifying than the power and drive of possessing an A-class woman. At least that’s what modern day advertising would lead us to believe – the launch of every second vehicle is accompanied by sexily dressed women seated on the bonnets with their toned pins on display.

Last week Malaika Arora was one of the ladies behind the launch of a major car brand, where she was certainly the object of much attention.

She wore a black dress by Lebanese designer Rayane Bacha, with lace trimmings on the torso and the skirt. In the past, actresses like Priyanka Chopra, Jacqueline Fernandez and Katrina Kaif have attended car launches looking equally dolled-up for a night out while they stood near the extravagantly-priced vehicles.

Here’s a look at the reason behind to seduce potential buyers. What the connection is between a car and a hot woman is not exactly obvious, but it is evident that it appears to be a big hit. No wonder, then, that every major player from Audi to BMW, Volkswagen, Tata Motors and Nissan have turned to pretty models and actresses to get the message across.

Magda Kay at Psychologyformarketers. com explains, “Cars have been associated with sex for better sales for many years now. It is one of the products that easily link to erotic messages. Producers want their cars to be perceived as sexy, fast, daring, and so most of the advertising using sex, will work perfectly for cars.”

In case you’re wondering why it ticks, the answer lies in your brain – more specifically, in what’s known as the ‘old’ or the ‘lizard brain’.

This reptilian part of the brain developed over 100 million years ago and its chief goal is to ensure survival, and among other things, sexual behaviour. In an article called ‘Triggers of the Reptilian Brain’, Alex from Feedtherightwolf.org explains, “The reptilian brain is motivated by visual images, sounds, touch, smell, and taste… The visual stimulation is the strongest, since we process about 80 per cent of our daily informational intake through our eyes.”

What that really means is that when a product is linked with anything sexual, advertisers target the instinctive part of the mind to convey it as a desirable product. However, with the rulebook of censorship around, the game becomes to push the limit and keep it as risque without getting caught.

That is why when an attractive lady poses with a car – or a deodorant or even a glass of mango juice – the overly sexualised image with the fitted dresses, deep necks and pouty lips plays an important role in the overall message. The trick isn’t new at all, though – over a century ago, Pearl Tobacco placed the painting of a naked woman on the cover of the cigarillo boxes in 1871.

Needless to say, there has been no looking back ever since. In fact, just last month Scottish football club Ayr United decided to launch their away kit with the shoot of a model wearing the yellow and white jersey painted onto her body.

The sponsor’s founder Calvin Ayre has said, “We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. Mon Ayr! ” True, this is just the boost they would need to win. After all, who needs training, talent or even a half-thinking mind when you’ve got other assets on display?

[“Source-businesstoday”]