Jaguar Land Rover Wants Its Future Cars To Be More Aerodynamic

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Jaguar Land Rover aero tricks will help in conserving fuel

Highlights

  • Jaguar Land Rover might adopt these aero packs in future products
  • The application is complex but the ideas are simple
  • JLR wants to channel air across the body to make cars more efficient

Automakers have a lot to think about now-a-days, making autonomous technology, building safer cars and of course making it look good. Aerodynamics too plays a major role and Jaguar Land Rover is taking note of this. The future vehicles coming out of the JLR stable could turn out to be more aerodynamic and the new patent shows the company’s plans for an extensive collection of tricks for channeling air around the side of the body. It’s clear from these patents that JLR want the body of the car to produce less drag and this will ultimately lead to better fuel efficiency.

In these patent drawings, you can see how the vehicle sees deployable vanes up front. When not in use, the strakes would be flush with the vehicle’s body, but they would extend on the road to clean up the airflow ahead of the front wheel. The devices could also rotate for fine-tuning the aero adjustments.
The body also sees active extending side sills. These would help channel air inward towards a rear diffuser, if the particular vehicle actually has one.

jlr patent

These sills would also act help make ingress and egress a breeze. Then there is the D-pillar which could be partially hollow and feature vanes inside and these parts could be fixed or adjustable. The air would be channelled inward and change the shape of the rear of the vehicle, thus reducing the aerodynamic drag.

While these tricks might sound simple, they are indeed difficult to implement, but having patented these technologies, we might soon see them being used in production cars, which will make things even more interesting. Jaguar Land Rover is the largest investor in R&D in the UK manufacturing sector and has already invested $15.7 billion in the last five years and in the current year alone will spend over USD$4.5 billion on new product creation and capital expenditure. We are just happy to see the money put to good use.

[“Source-auto.ndtv”]

Why great creative is more important than ever

Every year we all have the opportunity to dive into the creative pool of Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people do it via the festival’s excellent website.

No matter; it’s still an exhilarating splash, and this year’s annual plunge has me convinced that, in the “Engagement Economy,” great creative is more important than ever. Let me explain.

I believe that Apple invented high-tech marketing back in the ’80s. And with Steve Jobs at the helm, it was all about creativity — in messages, design and production. In the early ’90s, I cut my marketing teeth working with Jobs at Next, and then rejoined Apple, where I was manager of consumer advertising.

Over the ensuing years, my faith in great creative to produce something valuable and inspiring has never flagged.

But the marketing game has changed considerably since then, specifically with the advent of online channels and the almost unlimited data that we marketers can now leverage.

In some quarters, this has led to creativity being sidelined, or at least being knocked askew on its pedestal, as the scientific side of marketing has grown in importance.

Bad mistake, because while you need both art and science in marketing, creativity is the killer ingredient that drives marketing effectiveness.

‘Thumb-stopping creativity’

In today’s world of all things digital, the demands on people’s time are more intense than ever. As marketers, we can shout, loudly and often, and hope someone hears us over all the background noise.

Or we can capture people’s attention through truly creative work, and start engaging with them in a meaningful fashion by appealing to their hearts.

It’s a matter of value versus volume. Easy choice, don’t you think?

Cheryl Sandberg, COO at Facebook, who spoke at Cannes Lions this year, would seem to think so. Here she is, quoted on the festival’s website:

For Sandberg, “Organizations often don’t move quickly enough.” People are spending most of their time on digital — but for creative teams, “usually it’s outdoor, then print, and mobile is often just added in the last 10 minutes.” This is particularly misguided, she explained, since “a natively mobile ad grabs your attention in a couple of seconds. We call it ‘thumb-stopping creativity.’ It communicates the brand very quickly and you measure results, not seconds. Taking advantage of that power is so important.”

What is great creative?

Great creative always starts with strategy. Here’s an area where all that scientific data comes into play as it’s mined for insights into what the customer wants, and what you can provide. Essentially, you need to be relevant to be engaging.

A great example of this is the recent joint campaign of Airbnb and the Art Institute of Chicago, constructed around a meticulous recreation of Van Gogh’s bedroom as portrayed in one of his most famous paintings.

Many Airbnb prospects, myself included, are looking for more than just convenient, cost-effective digs. We also want a unique and immersive experience of place. In a splendid display of relevance, the ad speaks beautifully to this desire, while also building interest in the Art Institute’s special Van Gogh exhibit.

In addition to being relevant, a campaign or ad must be bold and take risks to engage most fully. People like the jolt that comes from boldness, bravery and risk. It’s not a data thing; it’s a chemical thing.

You don’t have to look farther than the “Fearless Girl” campaign, produced by State Street Global Advisors to honor International Women’s Day, that captivated so many people earlier this year (and bugged a few, too) with its boldness.

Appearing one night in the middle of Wall Street, the sculpture of a courageous young girl, arms akimbo, staring down the famous Charging Bull statue, became an instant media and internet sensation.

The ad and story around the statue not only went viral faster than a bull market, but the campaign also has some serious legs as the statue continues to be a much-photographed tourist attraction.

And how well did the combo of relevance and boldness work for State Street Global Advisors? The firm’s SHE Fund, which invests in companies with women executives, experienced a 384 percent increase in average daily trading volume in the first three days following the campaign’s launch. Let’s hear it for Girl Power.

Celebrate great work and its impact

You can find many, if not all, 2017 Cannes Lions award winners on YouTube. Viewing these ads is instructive, inspiring and often just plain fun. But don’t let your commitment to creativity stop here. Act on it, consistently.

In the age of martech, do not abandon creativity. It means more than ever

[“Source-martechtoday”]

Flipkart Big Freedom Sale Offers: iPhone 7, iPhone 6s, Sony LED TVs, Android Mobiles, and More

Flipkart Big Freedom Sale Offers: iPhone 7, iPhone 6s, Sony LED TVs, Android Mobiles, and More

HIGHLIGHTS

  • Flipkart sale is matching Amazon’s price on the iPhone 7 32GB
  • But HDFC card holders can get additional, on-the-spot discount
  • Flipkart’s The Big Freedom Sale runs until Friday, August 11

Flipkart sale offers continue into the second day of the Big Freedom Day Sale, and it’s pouring deals and discounts across categories. Electronics, particularly mobiles, remain the hottest categories in sales, and the Flipkart sale does not disappoint on that front. You can get discounts on popular iPhone 7, iPhone 6s, and Android phones in the sale, along with deals on TVs, laptops, tablets, gaming consoles, etc. But with so many great deals on offer, it can become a little difficult to determine which offers the most value for your money and so we have compiled the list of best Flipkart sale offers you can get today.

ALSO SEEAmazon Sale Day 2 Offers: iPhone 6s, iPhone 6, LED TV Discounts

Apple iPhone 7 32GB

iPhone 7 iPhone 7

Flipkart is offering discount of Rs. 13,201 on iPhone 7

The Apple iPhone 7 32GB is down to Rs. 42,999 (MRP Rs. 56,200), one of its lowest price points so far. You can get an additional up to Rs. 15,600 off with an exchange offer and/ or an additional Rs. 1,750 off with HDFC Bank card payments for the duration of the Flipkart sale. The price is similar to what Amazon is offering during the Great Indian Sale, but if you’re interested in Flipkart’s exchange offer or want to pay with an HDFC Bank card, then this might be the deal for you. The iPhone 7 is powered by Apple’s A10 chip and features a 4.7-inch Retina HD Display. It features a 12-megapixel primary camera and a 7-megapixel front-facing camera.

Price: Rs. 42,999 (MRP Rs. 56,200)

Link: Flipkart

Lenovo Phab 2 32GB

Lenovo Phab 2 Lenovo Phab 2 Flipkart sale offer

In Flipkart sale, Lenovo Phab 2 is available at discount of Rs. 1,000

The Lenovo Phab 2 32GB phablet is down to Rs. 9,999 (MRP Rs. 10,999) during Flipkart’s The Big Freedom Sale. You can get up to Rs. 9,000 off as an exchange offer. The Lenovo Phab 2 features a 6.4-inch HD display and is powered by the MTK8735 processor supported by 3GB of RAM. It comes with a 13-megapixel primary camera at the rear and a 5-megapixel front-facing camera.

Price: Rs. 9,999 (MRP Rs. 10,999)

Link: Flipkart

Apple iPhone 6s 32GB

iPhone BSNL iPhone 6s Flipkart sale offers

On iPhone 6s, Flipkart sale is providing a discount of Rs. 10,901

The iPhone 6s 32GB is down to Rs. 35,999 (MRP Rs. 46,900) on Flipkart. The exchange offer can let you have an additional Rs. 15,600 (maximum) discount, and another Rs. 1,750 off if you pay with HDFC Bank cards during the sale period. The iPhone 6s features a 4.7-inch Retina HD Display and is powered by Apple’s A9 chip. The smartphone comes with a 12-megapixel primary camera and a 5-megapixel front-facing camera.

Price: Rs. 35,999 (MRP Rs. 46,900)

Link: Flipkart

ALSO SEEAmazon, Flipkart, and Paytm Mall Sales: Who Is Offering the Best Deals?

Canon EOS 1300D DSLR with lens kit

Canon EOS 1300D DSLR is available at a discounted price of Rs. 23,499 (MRP Rs. 31,995) as part of the Flipkart sale. The DSLR camera comes with EF-S 18 – 55 IS II lens. You also get a free 16GB SD card and a camera bag with the purchase. The camera is powered by an 18-megapixel APS-C CMOS based sensor and is powered by Canon’s DIGIC 4+. It includes support for Wi-Fi and NFC connectivity.

Price: Rs. 23,499 (MRP Rs. 31,995)

Link: Flipkart

Apple iPad Pro 64GB 10.5-inch Wi-Fi

The latest iPad Pro 64GB 10.5-inch with Wi-Fi is down to Rs. 47,405 (MRP Rs. 50,800) on Flipkart’s Big Freedom Sale. You can grab another Rs. 1,750 off the marked price by paying with an HDFC Bank card during the Flipkart Big Freedom Sale. That’s still a very decent deal for the latest iPad Pro. The new iPad Pro 10.5-inch is powered by the A10X processor and features Apple’s ProMotion technology. The iPad Pro comes with four speakers that offer a better audio experience. The 10.5-inch display runs at a resolution of 2224×1668 pixels. There’s a 12-megapixel primary camera at the back and a 7-megapixel front-facing camera.

Price: Rs. 47,405 (MRP Rs. 50,800)

Link: Flipkart

Sony Bravia 40-inch full HD LED TV

The Sony Bravia 40-inch full HD LED TV (model: KVL–40R352D) is down to Rs. 38,999 (MRP Rs. 47,900) during the Flipkart sake. You can buy the TV with a no-cost EMI offer, use an exchange offer to get another Rs. 12,000 off and pay with an HDFC Bank card to get another Rs. 1,750 off. The Sony Bravia 40-inch full HD LED TV comes with two HDMI ports and a single USB port.

Price: Rs. 38,999 (MRP Rs. 47,900)

Link: Flipkart

Lenovo PA 10400 mAh power bank

The Lenovo PA 10400 mAh power bank is down to Rs. 849 (MRP Rs. 2,499) on Flipkart. That’s a decent price for a 10400 mAh power bank. Power banks like these can be great especially if you’re planning to go on a trip and don’t want to be left with a smartphone or a tablet without any juice. Lenovo’s power bank comes with two USB ports, each offering a maximum output of 2.1 A.

Price: Rs. 849 (MRP Rs. 2,499)

Link: Flipkart

Google Pixel XL 32GB

The Google Pixel XL 32GB is down to Rs. 48,999 (MRP Rs. 67,000). You can exchange your old smartphone and get up to Rs. 15,600 off on your Pixel XL purchase during the Flipkart sale. If you’re not keen on buying the new Pixel 2 XL smartphone that is expected to launch later this year, the Pixel XL is still a decent smartphone at this price. The Pixel XL features a 5.5-inch QHD display and is powered by the Qualcomm Snapdragon 821 chipset. It runs Android 7.1 out of the box.

If you prefer a deal on the smaller Google Pixel, check out our picks of the Amazon Great Indian sale.

Price: Rs. 48,999 (MRP Rs. 67,000)

[“Source-gadgets.ndtv”]

Paytm Mall Sale, Xiaomi Mi 5X India Launch Date, OnePlus 5’s New Skin, and More: Your 360 Daily

Paytm Mall Sale, Xiaomi Mi 5X India Launch Date, OnePlus 5's New Skin, and More: Your 360 Daily

HIGHLIGHTS

  • Paytm Mall sale kicked off a day before Flipkart offers and Amazon deals
  • Xiaomi Mi 5X has a dual rear-camera setup
  • OnePlus 5 buyers will now be able to choose a Soft Gold option

Paytm Mall began its Independence Day sale on Tuesday, a day before Flipkart Big Freedom Day Saleand Amazon Great Indian Sale kick off. The Paytm sale will go on for a full week leading into August 15. Discounts and cashback offers are being provided on a range of smartphones, laptops, home appliances, clothing and accessories. As part of the Paytm sale, you can get the iPhone 7 with up to Rs. 8,000 cashback, the iPhone SE at flat 15 percent discount and Rs. 3,000 cashback. The Xiaomi Mi Max 2 is also available as part of the sale.

There are Paytm cashback offers up to Rs. 20,000 on Apple, HP, and Lenovo laptops. DSLRs, TVs, and washing machines have a similar offer, while some watches from Titan and Fastrack are available at 40 percent cashback. If you spend more than Rs. 1,499 during the Paytm Mall sale period, you can enter to win an iPhone 7.

Xiaomi Mi 5X could be on its way to India next month, Mi Note 3 might have QHD display
The Xiaomi Mi 5X looks set to be coming to India in September, judging by a tweet put out by XiaomiIndia MD Manu Kumar Jain. Jain said it’d be Xiaomi’s first dual-camera phone in India, which leaves the 5X as the main contender. It has two 12-megapixel sensors on the back, a f/2.2 wide-angle lens and a f/2.6 telephoto lens. The Xiaomi Mi 5X was launched at CNY 1,499 (roughly Rs. 14,200) in China, so it should cost less than Rs. 20,000 in India.

Meanwhile, a new leak for Xiaomi Mi Note 3 has revealed that the device may come with a 2K (1440×2560) OLED screen developed by Samsung. The phone will also reportedly carry the Snapdragon 835 and have a near bezel-less display, so Xiaomi is clearly gunning for the Galaxy S8.

OnePlus 5 Soft Gold variant made official
OnePlus 5 now has a new limited-edition colour option: Soft Gold. Interestingly, the colour is only available with the lower 6GB/64GB RAM-storage variant – which costs Rs. 32,999 – and will go live on Amazon India and OnePlus’ website on Wednesday, August 9 at 12 am. This new OnePlus 5 colour option can leave buyers in a dilemma of sorts, considering Soft Gold is reserved to lower variant, and Midnight Black is locked to the higher 8GB/128GB option. The only common choice is Slate Gray.

Moto X4, Lenovo K8 Plus, Google Pixel 2 leaks
Lenovo’s upcoming Moto X4 is set to have a unique dual-camera design, judging by the new leaked render shared by Evan Blass. It counters the previous render he shared himself, which he said wasn’t reflective of the final product. In the new one, the two cameras sit side-by-side in a circular housing with the flash support at the top.

In other Lenovo news, the K8 Plus has been spotted on benchmark site Geekbench, ahead of the K8 Note’s launch in India on Wednesday. It runs Android 7.1.1 Nougat, is powered by an octa-core MediaTek Helio P25 chip, and has 3GB RAM.

Lastly, the Google Pixel 2 has shown up in leaked live photos, which suggest wide bezels (ugh) and stereo speakers. A picture of the back shows a single camera and a fingerprint sensor.

Galaxy S8 Active, Samsung U Flex unveiled
Samsung has launched the rugged, more durable version of its flagship – the Galaxy S8 Active – which comes with a shatterproof screen. It can be pre-ordered for $28.34 (roughly Rs. 1,800) per month for two and a half years via AT&T Next, or $849.99 (roughly Rs. 54,100) if you are paying up-front. The Samsung Galaxy S8 Active will be available in US stores this Friday, August 11. There’s no word on when the S8 Active will launch in other countries.

Available in Meteor Grey and Titanium Gold colour variants, the S8 Active has a metal frame and bumper that protects it against shock, abrasion, tilting or twisting. While that’s all well and good, the housing does take away from the bezel-less brilliance of the Infinity Display. The Galaxy S8 Active has passed military specification (MIL-STD-810G) testing, according to Samsung. In terms of specifications, the Galaxy S8 Active is on par with the standard version, except a battery pack that goes up to 4,000mAh.

Alongside, Samsung has also announced a pair of wireless headphones in U Flex, which gets its name from the bendable neckband. The U Flex also has a dedicated button for Samsung’s digital voice assistant Bixby, which can be reconfigured to choose from clock, timer, Samsung Health, or favourites. We don’t have pricing or availability details yet, though those will probably arrive with the launch of Galaxy Note 8 on August 23.

iPhone 8 design leaked again
The next iPhone launch is still over a month away, but the steady stream of leaks has given us multiple new looks at the upcoming models. An image shared by Evan Blass reiterated the bezel-less design we’ve seen before for iPhone 8, which includes a wrap-around display for the front camera, sensors, and earpiece. An image shared on Weibo shows that we might get a new Copper Gold colour with the new iPhone.

Meanwhile, Foxconn VP Luo Zhongsheng allegedly told reporters that the iPhone “will not be cheap” owing to supply chain issues, since yields are low on the new OLED display being provided by Samsung.

SoftBank now in direct talks with Flipkart
After the founders of Snapdeal called off merger talks with Flipkart, its biggest investor SoftBank has begun direct talks with the latter, according to CEO Masayoshi Son. “We respect the decision of Snapdeal founders and we are engaged with Flipkart,” Son said after the Q2 earnings were announced. SoftBank owns 35 percent of Snapdeal and was said to have mediated its sale during the past few months. The Japanese firm is now looking to invest $2 billion in Flipkart.

Disney apps may be spying on your kids
A class-action lawsuit filed in California last week has alleged that 42 apps made by Disney working with three companies – Upsight, Unity, and Kochava – have been collecting personal data on children, and illegally sharing it with advertisers without parental consent. US law prohibits companies from signing up those under the age of 13, as part of the Children’s Online Privacy Protection Act (COPPA). In a statement, Disney said it has a “robust COPPA compliance” programme and intends to defend itself in court.

LG V30 spotted in video contest entries, launches August 31
LG may have inadvertently revealed the look of its next flagship – the LG V30 – thanks to an online competition in collaboration with Joseph Gordon-Levitt’s HitRecord production company. Entrants are given early access to LG products, and their videos – though not available in high-quality – paint a clear picture of what the V30 will have. The back of the phone has a dual-camera setup, a fingerprint sensor, and the moniker ‘V’ etched below it. The LG V30 is set for its pre-IFA 2017 Berlin launch on August 31.

Google rolls out YouTube’s in-app messaging to everyone
YouTube’s in-app messaging system, which allows you to share videos and chat with your friends and family right in the app itself, is now rolling out globally for both Android and iOS users. Google may have lost the social media battle, but it still owns the world’s largest open video platform, so this new addition may well help keep users on the platform they watch the most. When you tap the Share button, you’ll be able to choose from people with Google accounts. Once you do so, or if someone shares a video with you, those conversations will be available in the Shared tab.

[“Source-gadgets.ndtv”]