Instagram introduces ‘poll’ stickers and other creative tools in Stories

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Instagram has introduced a Poll Sticker in its Stories offering to further boost engagement on a feature that is already being used by 250 million users daily. Polls can be added to Stories just like any other sticker — by dragging and dropping it on the post. Once you pull the sticker, you can customize the two-option poll. It could be a simple Yes-No poll or any other options you wish to offer your followers. People viewing the Story can tap and vote, and view the poll results in real-time — similar to Twitter Polls.

Announcing the new feature on its blog, Instagram stated, “Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll right in your story. After you’ve taken a photo or video for your story, select the “poll” sticker and place it anywhere you’d like — you can write out your own question and even customize the poll choices.”

Instagram Stories PollIf you wish to view the results of your poll, you can swipe up to open the viewers list for that part of your Story. It will throw up the number of votes received by each option as well as handles of those who voted in the poll. You can also check who voted for which option. “That way, you’ll be able to compare votes from the friends and followers whose opinions you trust most. And just like your story, your poll and its results will disappear after 24 hours,” Instagram added. ALSO READ: Instagram launches new tools and Kindness stickers for ‘Wellbeing’ of its users

Instagram-Stories-ToolsAlong with Polls, the photo-sharing platform has also introduced two new tools in the form of a a color picker for text, and brushes and an alignment tool for text and stickers. This will help users make their posts more “creative” reckons the Facebook-owned app. When you choose a color for your text or drawing tool, you’ll see a new eyedropper icon in the bottom left. You can select a color from your photo/video and apply it to the text.

The new tools are available on the updated Instagram app on Android and iOS. However, iOS gets an additional “alignment” that will allow users to ensure that their text and stickers are placed at the center of their picture-posts. It is not clear when Instagram will roll out this tool on Android. ALSO READ: Instagram Stories turns one: Here’s everything you need to know

[“Source-bgr”]

Reebok introduces next wave of UFC gear, including ‘UFC Legacy’ series

The UFC and Reebok announced their new Fight Night Collection on Tuesday, which includes updates to their standard gear, as well as a Legacy Series dedicated to fighters competing in the main events of pay-per-views or in championship bouts.

According to Reebok General Manager of Training Corinna Werkle, the changes are meant to further accentuate the individuality of the UFC’s athletes.

“With the new UFC Fight Night Collection, we wanted to give athletes a product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through,” said Werkle in a press release.

“Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that. We are thrilled to debut our latest iteration of the UFC athlete fight night apparel with the new UFC Fight Night Collection and are committed to constantly reimagining and evolving the Reebok Combat collection to adapt to athlete requirements and appeal to UFC fans.”

Reebok’s exclusive apparel deal with the UFC has drawn ire from both fighters and fans alike due to issues with the distribution of sponsorship money, criticisms over the design of the gear itself, and numerous errors.

It remains to be seen if this is a step in the right direction to appeasing the athletes who have to wear the clothing and the viewers who are expected to purchase it.

The Legacy Series will make its debut at UFC 215 on Saturday in Edmonton, Alberta. Titleholders Demetrious Johnson and Amanda Nunes will sport customized walkout gear, as will respective challengers Ray Borg and Valentina Shevchenko.

Check out the gallery below to see what this weekend’s headliners will be wearing, plus additional shots featuring several UFC stars including champions Joanna Jedrzejczyk, Max Holloway, and Stipe Miocic.

[“Source-mmafighting”]

Nokia Introduces 6 Inch Phone with Business Functionality

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Nokia’s new Lumia 1520 may be a big investment. The 6-inch phablet available in red, white, yellow, or black will have a suggested retail price of $749 and will be available soon. Nokia wants you to sign up to learn when the device will be available in stores.

But the phone/tablet hybrid seems to include considerable functionality for the price.

For example, the Lumia 1520’s full 1080p HD screen resolution and updated version of Windows Phone 8 help take full advantage of the largest display on a Nokia phone yet. There is room for a third column of Live Tiles, the go-to spaces on Windows Phone for your most used apps, content and functions.

Here’s a quick overview of the device’s specs from TechBuffalo:




Nokia’s New 6 Inch Phone has Business Capabilities Too

The screen on the Lumia 1520 is large enough for you to run business apps like Microsoft Office, which is included with the new phone. At the Nokia World event in Abu Dhabi, Nokia CEO and soon-to-be head of Microsoft’s devices division Stephen Elop demonstrated running and editing an Excel spreadsheet on the new phablet.

The phone also offers considerable memory: 7 GB in the cloud via Microsoft’s SkyDrive and 32GB of internal memory extended to 64GB with added external memory.

The phone also has a 20MP Pure View camera has an enhanced sensor that Nokia says works well even in low-light settings.

A Budget Option

If the Lumia 1520 is still too expensive for your business budget, Nokia also unveiled a lower cost option this week. The Lumia 1320 Windows Phone offers comparative specs at less than half the price.

Features include:

  • A 6-inch, 720p HD screen.
  • A less powerful rear-mounted 5MP camera.
  • Ability to run Microsoft Office.
  • A recommended retail price of $339.

Could either of these phones function as your mobile office?

Image: Nokia

[“source-smallbiztrends”]

Pinterest Introduces Search Ads, Here’s How They Work

Pinterest Search Ads Have Arrived -- Here’s How They Work

Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service.

“We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in an official post on the Pinterest for Business Blog. “We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options.”

A Look at Pinterest Search Ads

Until now, you could only run Ads using promoted pins, but these ads would only appear alongside relevant searches. Now, with the update, the ads will appear right after someone types in searches.

The ads will run like all PPC campaigns and they will be automatically created from the product inventory, so advertisers will have the option to pay for impressions, pin clicks and engagement.

Additionally, the social network introduced ad groups, which work almost the same way they do on Bing or Google. Bids are optimized at the keyword level, and marketers have the ability to see insights into how users are Pinning images, including the names they are using to save the information.

For now, the service will only be available to a few select advertisers through the Kenshoo platform, but expect this to change in the coming months as additional third-party providers get into the game. It is also highly-likely that at some point Pinterest will introduce a self-service platform.

Pinterest reaches 150 million unique monthly users and sees more than 2 billion searches per month, most of them for services and products people want to buy. The Search Ads update will definitely make the platform even better for advertising.

Image: Pinterest

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[“source-smallbiztrends”]