Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year.

Nearly 100 respondents shared their feedback. The majority (57 percent) of respondents worked in-house, while 43 percent were at agencies. The client/company size represented skewed to the smaller end, with 60 percent of respondents working with companies with annual revenues below $25 million. Nearly 13 percent represented companies with annual revenues over $500 million.

There were several interesting findings from the survey. Here are some of the highlights from the final results.

Holiday budgets rose across most platforms

Overall, search and social budgets increased this holiday season over the previous year, with 70 percent of respondents saying they increased budgets on both channels. Display retargeting budgets for more than half of respondents (56 percent) also increased year over year. Sixty-five percent used dynamic retargeting ads this holiday season.

More than three-quarters of respondents said Google budgets rose year over year, with 25 percent saying Google budgets rose by more than 50 percent. Nearly 40 percent increased Bing budgets this holiday season, and 66 percent boosted Facebook ad budgets year over year.

Source: Search Engine Land 2017 Holiday Retail Survey

Pinterest advertising remains hard to scale, and that’s reflected here. Just 8 percent of respondents increased their Pinterest ad budgets over last year’s this season, and half aren’t using the platform at all.

Amazon has been rapidly increasing its ad offerings for sellers on the platform. Among respondents, 36.5 percent are selling on Amazon, and of those, 34 percent increased their ad budgets this holiday season.

Holiday planning is primarily a fall sport, but many plan year-round

When it comes to planning holiday marketing strategies, September was the most popular month to get cracking, with nearly 18 percent of respondents starting then. Just over 12 percent of respondents said they plan year-round. Just as many said they don’t have time to plan (this gives me anxiety) as those who said they start planning in August.

Source: Search Engine Land 2017 Holiday Retail Survey

For 56 percent of respondents, planning started at the same time it did the year before, while 20 percent started planning earlier.

These and many more findings from the survey — challenges, tactical changes and consumer behavior changes, to name a few — were the basis of a lively discussion packed with jewels of insights for retailers in a webinar with Brad Geddes of Adalysis, Elizabeth Marsten of CommerceHub and Aaron Levy of Elite SEM. You can find the webinar, Holiday Retail Search Strategies 2017: What worked, what didn’t, on demand (registration required).


Female Hentai Gamers Doubled In 2017 And More Insights From Nutaku’s Third Birthday

A screenshot from Flower Knight Girl, a pick from Nutaku’s considerable NSFW games catalog.

Nutaku, a portal for playing adult-oriented games with sexy animated characters, also called hentai games, just turned three. To celebrate the milestone, the Canadian company released some insights into its 25 million North American customers.

See also: More Than Just Skin: How Hentai Games Are Seducing New Audiences

Right now, Nutaku (Careful! This link may not be safe for work) is the most trafficked North American portal for 18+ games, and the company has had a lot of data to parse. The full infographic is below, but here are some of the most interesting tidbits:

Female hentai gamers doubled in 2017

Female gamers made up only 15% of Nutaku’s audience in 2017, but that’s up from 8% in 2016. This may have something to do with Nutaku’s expanded offerings that allow gamers both to play as girls and to seduce guys as well as girls. In Sweet Volley High, for example, the player avatar is a girl who chooses to romance different female and male cuties at her school.

A quarter of gamers have played porn games at work

I am not sure how Nutaku figured this one out, but 27% of its audience has apparently logged on at the office. I sure hope they are at least gaming on a discreet phone screen. After all, as another insight shows, Nutaku’s mobile audience now makes up 55% of traffic.

See also: Hentai Game Portal Nutaku Invests Big In Latin America

Almost half of hentai gamers play every day

In my June look into the hentai gaming community, I found out that it’s not just an excuse—a lot of hentai gamers say they are playing partially because they like the gameplay. There are puzzle games similar to Candy Crush, card games, and strategy games to pick from.

Check out all the statistics in the infographic below. And if you’re a Nutaku fan, feel free to take part in their birthday giveaway, too. Maybe your gaming habits will be included in the infographic next year!

Nutaku

An infographic for Nutaku’s third birthday.

 

I cover fandom and journalism at Otaku Journalist. I tweet @laureninspace. I write books; you can read them here.

[“Source-forbes”]

SAP Insights: 2017’s historic Battle for No.1

The Chase for No.1 dominated the headlines in 2017, with three new World No.1s crowned in a season that saw five women hold the top spot. SAP Tennis Analytics looks into a history-making year atop the rankings.

The Battle for No.1 kicked off right out of the gates in January and came down to the wire in the final week of the season in Singapore. In a year that saw Angelique Kerber begin at No.1 and Serena Williams return to the WTA’s penthouse after winning her record-breaking 23rd major at the Australian, 2017 was also the first time three new No.1s were crowned in a single season. This is just the second time since the inception of computer rankings in 1975, that five different players held the top spot over the course of a year.

Karolina Pliskova became the first woman to represent the Czech Republic to become the 23rd WTA No.1 after Wimbledon. Garbiñe Muguruza became the 24th woman and second Spanish woman to hold No.1 after the US Open.

But it was Simona Halep who edged out the field in the end, becoming the 25th player and first Romanian to hold the WTA No.1 ranking after the China Open. She went on to hold her lead through Singapore to become the 13th player to finish the season at No.1. The last time a season saw even two new No.1s crowned was  2008, when Ana Ivanovic and Jelena Jankovic made their No.1 debuts.

The trend of new No.1s was not confined to the singles game. Five women held the No.1 doubles ranking as well in 2017, with three new No.1s crowned. Bethanie Mattek-Sands overtook the No.1 spot from Sania Mirza, after the two teamed up in the first week of the season and won Brisbane. Mattek-Sands’ good friend and partner Lucie Safarova moved to No.1 after Cincinnati, putting the Czech flag atop both the singles and doubles rankings for the first time.

And Martina Hingis finished off her incredible career with one of her best seasons, rising to No.1 with Chan Yung-jan to cap off a wild season of doubles. Chan became the second woman from Chinese Taipei to hold the No.1 doubles spot.

WEEKS AS WTA WORLD NO.1 IN 2017

18 weeks: Angelique Kerber (GER)
10 weeks: Serena Williams (USA)
12 weeks: Simona Halep (ROU)
8 weeks: Karolina Pliskova (CZE)
4 weeks: Garbiñe Muguruza (ESP)

WTA YEAR-END NO.1s:

Chris Evert: 1975, 1976, 1977, 1980, 1981
Martina Navratilova: 1978, 1979, 1982, 1983, 1984, 1985, 1986
Stefanie Graf: 1987, 1988, 1989, 1990, 1993, 1994, 1995 (shared with Seles), 1996
Monica Seles: 1991, 1992, 1995 (shared with Graf)
Martina Hingis: 1997, 1999, 2000
Lindsay Davenport: 1998, 2001, 2004, 2005
Serena Williams: 2002, 2009, 2013, 2014, 2015
Justine Henin: 2003, 2006, 2007
Jelena Jankovic: 2008
Caroline Wozniacki: 2010, 2011
Victoria Azarenka: 2012
Angelique Kerber: 2016
Simona Halep: 2017

[“Source-wtatennis”]

Soaking up insights in fisheries sector

Image result for Soaking up insights in fisheries sectorTHE Institute of Engineering and Technology (IET) Brunei yesterday conducted a technical visit to a fish farm operated by Syarikat Hajah Rosni binti Haji Kassim dan Anak-Anak at Kaingaran Island near Kampong Pengkalan Sibabau.

They were welcomed and briefed by the owner of the fish farm, Haji Bakar bin Haji Chuchu.

The business operates 117 fish cages over a one-hectare area. The different types of fish farmed there include sea bass,

grouper, red snapper, yellow-spotted trevally and green mussels. Last year, the company produced 13 metric tonnes of barramundi, grouper, and other types of fish, as well as green clams, for the local market.

The aim of the visit was to give the delegation an insight on how the different types of fish in the local industry are being farmed and produced before being made available in the local market and even for export purposes.

According to the Ministry of Primary Resources and Tourism, the company has the potential to produce up to 536 metric tonnes of fish in a year in 2020.

The delegation was briefed and given the opportunity to witness how operations at the fish farm were conducted, giving them valuable insights and a memorable experience.

Several members said the visit gave them the opportunity to be acquainted with the development achieved by the country in the fisheries sector.

A group photo of the Institute of Engineering and Technology (IET) Brunei delegation during the visit to the fish farm operated by Syarikat Hajah Rosni binti Haji Kassim dan Anak-Anak. – IET BRUNEI

 

[“Source-borneobulletin”]