The balancing act between numbers (data) and creative efforts while marketing

If you want your business to succeed, you have to be a master of numbers as well as creative ideas. Whether you’re a big-idea person or a number-cruncher, you need to be able to apply at least two to three skills of each to further your marketing goals. Data-driven marketing has its base in science whereas creative marketing involves art. Most marketers find it difficult to make the two meet. However, contrary to popular belief, data and creativity can go hand-in-hand.

Image: Shutterstock

Image: Shutterstock

A good campaign involves numbers as well as creative efforts. Here’s how marketers can strike a balance between the two.

Hugo Barra Is Leaving Xiaomi to Join Facebook’s Oculus Team ‘To Lead All VR Efforts’

Hugo Barra Is Leaving Xiaomi to Join Facebook's Oculus Team 'To Lead All VR Efforts'

HIGHLIGHTS

  • Mark Zuckerberg announced the move via Facebook
  • Barra announced his departure from Xiaomi earlier this week
  • Zuck says VR and AR ‘will be the next major computing platform’

Hugo Barra, Xiaomi’s Global Vice President who said earlier this week he is leaving the Chinese company to head back to the Silicon Valley, is joining Facebook to lead the Oculus team and all of the social networking company’s virtual reality efforts, Mark Zuckerberg announced on Wednesday.

“I’m excited that Hugo Barra is joining Facebook to lead all of our virtual reality efforts, including our Oculus team,” Zuckerberg said in his Facebook post.

“Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having him on our team,” he added.

Sharing the Facebook co-founder’s post, Hugo Barra wrote, “I’m excited to share my next adventure as I return to Silicon Valley—in a couple of months I’ll be joining Facebook as VP of virtual reality (VPVR!) and lead the Oculus team.” He added that “Xiaomi CEO Lei Jun always says that the highest calling of an engineer is to make technology breakthroughs quickly and readily available to the widest possible spectrum of humanity. That will be my mission at Facebook and I look forward to building the future of immersive technology with Mark Zuckerberg, Brendan Trexler Iribe, Mike Schroepfer, and the visionaries in the Oculus team.”

Facebook Chief Technology Officer Mike Schroepfer and Vice President of Global Communications Caryn Marooney commented on Hugo Barra’s post, welcoming him to the company.

Hugo Barra, who’s been the face of Xiaomi ever since he joined the company after leaving Google around three and a half years ago, announced his departure via Facebook earlier this week citing health and other personal reasons.

“What I’ve realized is that the last few years of living in such a singular environment have taken a huge toll on my life and started affecting my health.” Hugo Barra had written in the Facebook post announcing his departure from Xiaomi, “My friends, what I consider to be my home, and my life are back in Silicon Valley, which is also much closer to my family. Seeing how much I’ve left behind these past few years, it is clear to me that the time has come to return.”

Before joining Xiaomi, Hugo Barra was the Vice President of Product Development for Android at Google.

Tags: Hugo Barra, Xiaomi, Facebook, Mark Zuckerbeg, VR, Oculus, Virtual Reality
[“Source-Gadgets”]

Huawei, LG, Motorola Pause Smartwatch Efforts, Will Not Release New Models in 2016

Huawei, LG, Motorola Pause Smartwatch Efforts, Will Not Release New Models in 2016

HIGHLIGHTS

  • LG says that it wants to wait and see what sticks
  • Motorola doesn’t want to enlarge the dial to pack more components
  • Huawei wants smartwach tech to evolve first

Huawei, LG, and Motorola are not going to release new smartwatches in the latter part of this year. All three companies have confirmed that they do not intend to have any announcements regarding new smartwatches in 2016.

While Asus launched the ZenWatch 3 at IFA 2016, other companies remained conspicuously mum when it came to the wearables category. CNET reports that the three companies are calling for a timeout, in the wake of the release of Apple Watch Series 2 and the upcoming Samsung Gear S3. While LG released the Watch Urbane 2nd Edition LTE smartwatch in March, Huawei and Motorola refrained from coming out with any new product at all this year.

All three companies had announced smartwatches at IFA 2015, but that wasn’t the case this year. The report states that the companies are looking to observe and let the smartwatch industry grow a little before it can achieve building a product capable of competing well in the market. For now, Apple leads the market share in smartwatches, but that also saw a 55 percent drop in the second quarter, according to IDC.

Samsung, this year, made an even bulkier Gear S3 smartwatch to accommodate the LTE radio and enabling standalone capabilities. This would make many potential customers who look for a sleek smartwatch frown at the product. This is also one of the reasons why Motorola steered clear of releasing a successor.

“One of the things we see in the future is connected [cellular] watches, and our opinion is that while it’s technically feasible, the trade-offs on the product itself means we’re not quite ready yet,” a spokeswoman from Motorola told the publication.

LG spokesman Ken Hong told Cnet, “We want to see what sticks.” The company looks to see more demand in the market, and see if smartwatches have the potential to become a must-have device.

Huawei, on the other hand, wants to wait it out till the tech evolves to make a sleek product that could salivate customers. It is waiting for components to shrink, and processors to become faster before releasing a successor to the Huawei Watch.

Tags: Motorola, Huawei, LG, Wearables, Android Wear, Smasung Gear S3, Apple Watch Series 2, LG Urbane Watch,Moto 360

 

[“Source-Gadgets”]

Huawei, LG, Motorola Pause Smartwatch Efforts, Will Not Release New Models in 2016

Huawei, LG, Motorola Pause Smartwatch Efforts, Will Not Release New Models in 2016

HIGHLIGHTS

  • LG says that it wants to wait and see what sticks
  • Motorola doesn’t want to enlarge the dial to pack more components
  • Huawei wants smartwach tech to evolve first

Huawei, LG, and Motorola are not going to release new smartwatches in the latter part of this year. All three companies have confirmed that they do not intend to have any announcements regarding new smartwatches in 2016.

While Asus launched the ZenWatch 3 at IFA 2016, other companies remained conspicuously mum when it came to the wearables category. CNET reports that the three companies are calling for a timeout, in the wake of the release of Apple Watch Series 2 and the upcoming Samsung Gear S3. While LG released the Watch Urbane 2nd Edition LTE smartwatch in March, Huawei and Motorola refrained from coming out with any new product at all this year.

All three companies had announced smartwatches at IFA 2015, but that wasn’t the case this year. The report states that the companies are looking to observe and let the smartwatch industry grow a little before it can achieve building a product capable of competing well in the market. For now, Apple leads the market share in smartwatches, but that also saw a 55 percent drop in the second quarter, according to IDC.

Samsung, this year, made an even bulkier Gear S3 smartwatch to accommodate the LTE radio and enabling standalone capabilities. This would make many potential customers who look for a sleek smartwatch frown at the product. This is also one of the reasons why Motorola steered clear of releasing a successor.

“One of the things we see in the future is connected [cellular] watches, and our opinion is that while it’s technically feasible, the trade-offs on the product itself means we’re not quite ready yet,” a spokeswoman from Motorola told the publication.

LG spokesman Ken Hong told Cnet, “We want to see what sticks.” The company looks to see more demand in the market, and see if smartwatches have the potential to become a must-have device.

Huawei, on the other hand, wants to wait it out till the tech evolves to make a sleek product that could salivate customers. It is waiting for components to shrink, and processors to become faster before releasing a successor to the Huawei Watch.

Tags: Motorola, Huawei, LG, Wearables, Android Wear, Smasung Gear S3, Apple Watch Series 2, LG Urbane Watch,Moto 360
[“Source-Gadgets”]