Tomorrow Creative Lab Wins Creative Duties Of Ashiana Housing Ltd.

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”

[“Source-exchange4media”]

Mullen Lintas to handle Quikr’s creative duties

Mullen Lintas to handle Quikr’s creative duties

Quikr has appointed Mullen LintasBengaluru as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas has now been mandated to handle all the verticals.

This win marks as another major triumph for Mullen Lintas that has been on an upward growth swing over the past few months. Only recently, the agency had won the creative mandate for Too Yumm!, the new food brand from RP-SG group company Guiltfree Industries, plus the creative mandates for Motlial Oswal, a leading equity funds player in India and Tata Cliq, the ecommerce retail store from the Tata Group.

Commenting on the win, Ameer Jaleel, Chairman and Chief Creative Officer – Mullen Lintas, said, “What’s different about Quikr is their approach to the entire category. It’s not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations.”

Commenting on the appointment of the agency, Vineet Sehgal, CMO, Quikr, said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought.”

Adding his views, Virat Tandon, CEO, Mullen Lintas, commented, “We are very excited to welcome Quikr to Mullen Lintas. Quikr is revolutionising the online transactions space across various product categories. We were very impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”

[“Source-exchange4media”]