20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels

If you use social media to promote your business online, you should be aware of these 20 things to never post on social media.

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.

Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post about them on social media without a strong purpose. Here are 20 taboo topics that most businesses should avoid posting about on social media.

Things to Never Post on Social Media

Complaints About Customers

You likely want to use social media as a way to connect with your customers. But if all you do is trash them online, it can obviously have the opposite effect. Even the occasional complaint about customers can be enough to damage your brand.

Complaints About Employees

Another kind of trashing you probably want to avoid is complaining about your employees online. The customers you connect with want to know that you have a strong team behind you that they can trust. So don’t take to social media to share complaints or rants about the inefficiencies of that team.

Angry Rants

In fact, any anger you have toward others, whether it’s the barista down the street who got your name wrong or the person who cut you off in traffic on the way to work, is probably best saved for venues other than social media.

Unconstructive Criticism About Public Figures

It’s also fairly likely that you’ll have some negative feelings toward public figures at some point, whether that’s politicians, celebrities or anyone in between. But if you’re going to criticize them in a way that’s totally unconstructive, it can come across as petty to your social media followers.

Divisive Political Opinions

You probably also have followers with a large assortment of different political beliefs. So it’s not always a good idea to share political opinions or views that are divisive or might alienate some of your followers.

Religious Rants

Religion is another tricky area. Unless your business or brand is targeted at a certain religious group or your posts don’t specifically alienate other groups of people, it’s probably best to steer clear.

Intrusive Questions

You also don’t want to be too intrusive when asking questions of your followers, either when posing general questions or interacting with people individually.

Ridicule of Any Group of People

If you use humor in your social media accounts, you need to be very careful who you might offend with your jokes. A silly tweet is fine now and then, but making fun of specific groups of people can go over the line.

Fake News

There are so many sources of fake news online, whether created on purpose for clicks or just because of lazy reporting. So be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed about important issues.

Trashing of the Competition

Healthy competition can be good for a business, even if you take that rivalry to social media. But there’s a big difference between a friendly back-and-forth and legitimate trash talking, which can make your business look petty.

Confidential Customer Information

Social media also isn’t the place for you to share any sensitive or confidential information about your customers. That probably seems obvious. But since some businesses use social media as a way to settle customer service issues, it is something that might come up from time to time.

Complicated Customer Service Issues

For that matter, it’s worth noting that social media really isn’t the place for you to settle customer service issues that can’t be handled with just a tweet or two. You can respond to customers’ original posts, but then try to move it to email or another format if you need more information.

Medical Issues

Medical issues, whether they relate to you, your team, your customers or anyone else, are also best saved for forums other than social media, if you even need to discuss them at all.

Personal Drama

Social media also isn’t the place for any drama related to your personal life. Even if you are part of your business’s brand, people don’t need to hear about personal drama that’s probably irrelevant to them anyway.

Apathetic Updates

Even though everyone has those days where they’re really just not feeling enthusiastic about work or business, your customers don’t need to hear about it. So don’t share with your followers every time you’re having a bad day or just feeling “blah” about your business.

Party Photos

Sharing photos of your team can be a great way to make your business more relatable on social media. And posting a casual photo at a local happy hour after work might be okay. But avoid the shots of the people who stayed at the office party until 2 a.m. and maybe overdid it. Those images will probably not instill your customers with confidence in your professionalism — or convince others following on social media to do business with you.

Anything Illegal

It should also be fairly obvious that posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea. Ad it might get you not only duped by clients but even prosecuted.

Risque Photos or Content

You should also stay away from posting any sexually suggestive photos or other content.

Controversial Re-posts

Even if you weren’t the original creator of a post, it can still make your business look bad if you re-post it. So stay away from retweeting or sharing any content that could be considered controversial.

Anything Irrelevant to Your Audience

The types of posts listed above can potentially make your business look bad on social media. But to be safe, it’s also best not to post anything that’s irrelevant to your audience. Sticking to only the essentials can help you avoid posting anything that’s going to hurt your business or your brand.

Shhh Photo via Shutterstock

[“source-smallbiztrends”]

IT Company’s Cloud-ready Transition Tied to Client Needs, Technology Trends

One IT company insists that the key to success is assuring the cloud readiness of a client is before implementing any part of a transition plan.

James Farhat, CEO of Applications Consulting Training Solutions, an ISV and technology solution provider based in Jacksonville, Fla., spoke with Small Business Trends regarding his experience in becoming a cloud-ready IT company and in transitioning his clientele to the cloud.

Farhat said that his company’s transition has evolved alongside the needs of his customers and changing technology trends.

“Our transition evolved along with our clients’ needs and how technology has changed,” he said. “We felt like we’re always ahead of the game, or try to be at least, and felt the marketplace was moving in that direction.”

Based on his desire to be a trendsetter, Farhat began moving his company toward cloud-readiness five years ago, to get ahead of the competition.

“Because we did that five years ago, we’re sort of the go-to partner,” he said. “We have a lot of experience and use cases and have had a lot of success. Now that the market is moving more and more that way and adopting cloud-readiness, it’s provided credibility for us, making it easy to get clients and grow the business.”

Farhat started his company based on his passion for technology, a background in training and consulting and a desire to solve business problems.

“I’ve always been in the training and consulting business, but I’ve been in technology for a long time,” he said. “I have a tremendous amount of passion for technology and solving business problems. This is a platform for our organization to do so and to follow the methodology and mantra that we set forth.”

Inhibitors to Cloud Transition

Farhat’s passion for moving clients into the cloud has, along the way, been met with resistance and problems. He cited the following inhibitors:

Need for Education

“Educating clients to understand the opportunity the cloud presents is an issue,” he said. “There’s not enough education out there or enough adoption. I think that’s the biggest problem with a transition. Clients look at it more as a technology feature set versus the opportunity to help save a tremendous amount of cost in their business.”

Resistance From Executives, IT Staff

Farhat indicated that business owners and CEOs resist cloud transition due to a lack of understanding or concerns over security while IT staffers feel their jobs may be at risk.

To overcome such resistance, Farhat said, “We educate people and try to the lay the facts out, such as the savings and cost from the business profit center and that no issues with security exist. In translating it to the IT side, we talk about where the opportunity is for them and that their jobs aren’t in jeopardy.”

Downtime a Concern

Another topic Farhat covers in the education process is making sure that clients understand that downtime is a risk they must face but that there are ways to combat it.

“You are still somewhat at the mercy of the cloud provider to some degree,” he said, “but you’re also at the mercy of the person building the network or your Internet provider, so those have always played a role too.”

Farhat added that education begins during the sales cycle as well as in the proof of concept phase.

He cited, as an example, a large transportation company client.

“We did some education with their leadership and built a value proposition with Partner Sales Executives so they could really see what was going to happen,” he said. “We created a spreadsheet, an executive PowerPoint deck and came up with the best message for them to take all roles into consideration during the decision-making phase.

“We tried to make them feel comfortable that what we’re doing puts them in a better position for speed to market and more agile iterations for delivering technology for their external customers. As a result of that preparation, we ended up closing a $1.4 million deal.”

Time and Cost, Variables in Transition Process

When asked about the time involved in a transition, Farhat said it’s not an “hours” issue but that it depends on the client’s needs.

He also asserted that cost is a variable, and could run as little as $1,200 for a small business with 10 people to millions for a large corporation.

“I think at the end of the day you might have an average cost, fully loaded, of $2,400 a year per employee if you moved everything to the cloud and you had everything cloud based,” he said.

Farhat added that, often, he will bring in a financial analyst who can help the client see the opportunities from an economic perspective, such as the savings the business can accrue as a result of a reduction in IT labor costs or the lowering of maintenance expenses related to manual processes that can now be automated.

Best Place to Start With Cloud Transition

According to Farhat, no one size fits all when it comes to the best place to start making the transition to the cloud.

“You have to look at what your business problem is and what you’re trying to accomplish,” he said. “It is the business outcome that drives where you start.”

Farhat did say that his company has done a lot with platform as a service, advanced analytics in the cloud and sales performance management, building client portals in the cloud.

Conclusion

Farhat concluded his remarks by emphasizing the need to ensure the customer is well educated on the risks involved in making the transition and on the opportunities that exist as well.

He provided this advice to other IT companies contemplating becoming cloud-ready:

“Make sure that the client understands that risks have always existed. That doesn’t mean that you don’t try to drive home the opportunity for the business to save on IT operational management costs and provide a better infrastructure for their organization using the cloud. However, getting them to understand and come to terms with that is not always easy to do.”

Also checkout the company’s cloud ready solution: ACTS Skygraph, a context modeler solution used to simplify SharePoint configuration.

Cloud Photo via Shutterstock

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[“source-smallbiztrends”]

Huawei P9 Expected to Be Launched at Company’s April 6 Event

Huawei P9 Expected to Be Launched at Company's April 6 Event

Huawei has finally confirmed that it will be hosting an event in London on April 6 this year. The company is rumoured to launch the much talked about Huawei P9 smartphone with a dual-camera setup.

The event invitation states “#OO Change The Way You See The World,” further cementing the dual camera setup rumour. The hashtag #OO might also denote the smartphone’s rear dual camera designwe’ve already seen in previous leaks. It is worth mentioning that last year too, Huawei took similar approach as it launched the P8 smartphone in an event in London in mid-April.

The smartphone, as per latest rumours and leaks, is said to arrive in four variants – a regular P9, P9 Lite, an enhanced version of P9, and P9 Max. Some of the rumoured details about the fourth variant include larger screen, more RAM, and more storage. The highlight feature of the fourth Huawei P9 variant is said to be the camera. It is rumoured to sport a dual lens with dual sensor configuration featuring 12-megapixel sensor. The camera on the fourth model is expected to feature additional camera tricks such as post-capture refocus, simulated aperture adjustment, and other filter options.

The dual-camera setup has been corroborated by the newly leaked images said to be showing the Huawei P9. Posted by Evan Blass, a tipster on Twitter the image suggests the P9 to take most of the design clues from its predecessor. At the back two cameras are visible on the top corner along with autofocus sensors and dual-LED flash.

Although the purpose of the second camera is not yet known, it might likely be used for wide angle capture or for refocusing after the image has been captured. The all-metal device features chamfered edges around the front panel. A fingerprint sensor is also visible at the back. Other features seen include a USB Type-C port, 3.5mm audio jack, and loudspeaker.

The smartphone is rumoured to feature company’s native Kirin 950 processor, clubbed with 3GB of RAM and Mali-T880 GPU. Other rumoured specifications are 32GB inbuilt storage, 12-megapixel rear camera with Leica lenses, and a 3900mAh battery.

[“Source-Gadgets”]