Why every big car launch has a woman next to the vehicle

Why every big car launch has a woman next to the vehicle

The power and drive of owning an A class car can only be more gratifying than the power and drive of possessing an A-class woman. At least that’s what modern day advertising would lead us to believe – the launch of every second vehicle is accompanied by sexily dressed women seated on the bonnets with their toned pins on display.

Last week Malaika Arora was one of the ladies behind the launch of a major car brand, where she was certainly the object of much attention.

She wore a black dress by Lebanese designer Rayane Bacha, with lace trimmings on the torso and the skirt. In the past, actresses like Priyanka Chopra, Jacqueline Fernandez and Katrina Kaif have attended car launches looking equally dolled-up for a night out while they stood near the extravagantly-priced vehicles.

Here’s a look at the reason behind to seduce potential buyers. What the connection is between a car and a hot woman is not exactly obvious, but it is evident that it appears to be a big hit. No wonder, then, that every major player from Audi to BMW, Volkswagen, Tata Motors and Nissan have turned to pretty models and actresses to get the message across.

Magda Kay at Psychologyformarketers. com explains, “Cars have been associated with sex for better sales for many years now. It is one of the products that easily link to erotic messages. Producers want their cars to be perceived as sexy, fast, daring, and so most of the advertising using sex, will work perfectly for cars.”

In case you’re wondering why it ticks, the answer lies in your brain – more specifically, in what’s known as the ‘old’ or the ‘lizard brain’.

This reptilian part of the brain developed over 100 million years ago and its chief goal is to ensure survival, and among other things, sexual behaviour. In an article called ‘Triggers of the Reptilian Brain’, Alex from Feedtherightwolf.org explains, “The reptilian brain is motivated by visual images, sounds, touch, smell, and taste… The visual stimulation is the strongest, since we process about 80 per cent of our daily informational intake through our eyes.”

What that really means is that when a product is linked with anything sexual, advertisers target the instinctive part of the mind to convey it as a desirable product. However, with the rulebook of censorship around, the game becomes to push the limit and keep it as risque without getting caught.

That is why when an attractive lady poses with a car – or a deodorant or even a glass of mango juice – the overly sexualised image with the fitted dresses, deep necks and pouty lips plays an important role in the overall message. The trick isn’t new at all, though – over a century ago, Pearl Tobacco placed the painting of a naked woman on the cover of the cigarillo boxes in 1871.

Needless to say, there has been no looking back ever since. In fact, just last month Scottish football club Ayr United decided to launch their away kit with the shoot of a model wearing the yellow and white jersey painted onto her body.

The sponsor’s founder Calvin Ayre has said, “We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. Mon Ayr! ” True, this is just the boost they would need to win. After all, who needs training, talent or even a half-thinking mind when you’ve got other assets on display?

[“Source-businesstoday”]

Top Gear’s ‘Reasonably-Priced Car’ goes on sale

Image result for Top Gear's 'Reasonably-Priced Car' goes on sale]The Kia Cee’d used on Top Gear’s ‘Star in a Reasonably-Priced Car’ segment between 2010 and 2013 has been listed on AutoTrader for £4,500.

Having been driven around the Top Gear track by more than 40 celebrities during its time on the programme, it’s not the kind of car we’d ordinarily recommend buying. Its former drivers include Rowan Atkinson, Tom Cruise, Cameron Diaz, Rupert Grint and Michael Fassbender, not to mention The Stig himself.

The ‘Cee-apostrophe-D’ has 7,200 miles on the clock, around 4,000 of which have been since it left the Top Gear track and went into private ownership. Safety modifications include a full roll cage (which prevents the rear seats from being used) and racing harnesses, as well as Corbeau bucket seats.

Underneath, it’s still a 1.6-litre petrol Kia with eight months MOT. We can’t think of a better-value piece of automotive history.

[“Source-telegraph”]

Logitech’s ZeroTouch Brings Amazon Alexa to Any Car

Logitech's ZeroTouch Brings Amazon Alexa to Any Car

Logitech’s ZeroTouch Brings Amazon Alexa to Any Car
HIGHLIGHTS
ZeroTouch available for Android only
It is priced at a starting price of $60
Logitech also unveiled Brio 4K Pro Webcam
Amazon’s virtual digital assistant Alexa is no longer limited to living rooms as the company integrated the assistant in LG’s smart appliances showcased at the CES 2017. The company also expanded Alexa into automobiles with a partnership with Ford, Hyundai, and Volkswagen, and other automakers that allowed it to be integrated into cars. Now, Logitech’s new ZeroTouch is bringing a cheaper solution for Android users to use Amazon’s Alexa without upgrading to a new car. Additionally, Logitech has also launched its new Brio 4K Pro Webcam which it claims to be the top-of-the-line webcam targeted for business and home-office users.

The device is a smartphone mount for your car, and also comes with a companion app that enables you to use Alexa via smartphone. Potential uses include switching the lights on before you get home or listening to a book on Kindle via Alexa on the smartphone mounted in the car. It’s automatically activated on your phone when it’s placed on the magnetic mount. The new Logitech ZeroTouch can enable you to make calls on smartphones without touching the phone, and also reply to incoming messages on WhatsApp, and other apps via voice commands while you are on road.

Logitech’s ZeroTouch is a car mount with voice control currently for Android only. It is available for a starting price of $60 (roughly Rs. 4,000) for basic version while $80 (roughly Rs. 5,500) model offers windshield or dash mount option. Users will have to download a companion app from Google Play.
Separately, Logitech’s new Brio 4K Pro Webcam will be going on sale in Europe priced at EUR 239 (roughly Rs. 17,000) and in the US priced at $199 (roughly Rs. 13,500). Users can grab the new webcam from Amazon and Logitech’s online store.

logitech brio webcam logitech

Logitech’s Brio 4K Pro Webcam works with all popular business apps like Skype for Business, and others. The company is targeting YouTubers and vloggers with its latest webcam. The Brio packs RightLight 3 with support for HDR, 4K ultra HD video quality, and 5X zoom. It also supports apps like Windows Hello and other secure infrared-based facial recognition applications.

Tags: Logitech, Logitech ZeroTouch, Amazon, Logitech Brio 4K Pro Webcam Price, Logitech ZeroTouch Price, Alexa, Amazon Alexa

[“Source-Gadgets”]

MirrorLink Car Smartphone Network Has Vulnerabilities, Claim Researchers

MirrorLink Car Smartphone Network Has Vulnerabilities, Claim Researchers

MirrorLink Car Smartphone Network Has Vulnerabilities, Claim Researchers
A system of rules that allow vehicles to communicate with smartphones may be vulnerable to hacking, a new study suggests. Many of today’s automobiles leave the factory with secret passengers: prototype software features that are disabled but that can be unlocked by clever drivers, researchers said.

In what is believed to be the first comprehensive security analysis of its kind, researchers at New York University Tandon School of Engineering and George Mason University in the US found vulnerabilities in MirrorLink, a system of rules that allow vehicles to communicate with smartphones.

MirrorLink when unlocked can allow hackers to use a linked smartphone as a stepping stone to control safety-critical components such as the vehicle’s anti-lock braking system.

Damon McCoy, from the NYU Tandon School of Engineering, explained that “tuners” – people or companies which customise automobiles – might unwittingly enable hackers by unlocking insecure features.

“Tuners will root around for these kinds of prototypes, and if these systems are easy to unlock they will do it,” he said. “And there are publically available instructions describing how to unlock MirrorLink. Just one of several instructional videos on YouTube has gotten over 60,000 views,” McCoy added.
“The researchers used such publically available instructions to unlock MirrorLink on the in-vehicle infotainment system in a 2015 vehicle they purchased from eBay for their experiments,” said McCoy.

The automaker and supplier declined to release a security patch – reflecting the fact that they never enabled MirrorLink. McCoy pointed out that this could leave drivers who enable MirrorLink out on a limb.

MirrorLink is the connection protocol and allows the driver or passenger to control phone apps via the car’s dash and steering wheel controls. Created by the Connected Car Consortium, MirrorLink represents 80 per cent of the world’s automakers, is the first and leading industry standard for connecting smartphones to in-vehicle infotainment (IVI) systems.

However, some automakers disable it because they chose a different smartphone-to-IVI standard, or because the version of MirrorLink in their vehicles is a prototype that can be activated later.

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Tags: MirrorLink, Smartphones, Hackers, Hacking

[“Source-Gadgets”]