Flipkart Big Freedom Sale Offers: iPhone 7, iPhone 6s, Sony LED TVs, Android Mobiles, and More

Flipkart Big Freedom Sale Offers: iPhone 7, iPhone 6s, Sony LED TVs, Android Mobiles, and More

HIGHLIGHTS

  • Flipkart sale is matching Amazon’s price on the iPhone 7 32GB
  • But HDFC card holders can get additional, on-the-spot discount
  • Flipkart’s The Big Freedom Sale runs until Friday, August 11

Flipkart sale offers continue into the second day of the Big Freedom Day Sale, and it’s pouring deals and discounts across categories. Electronics, particularly mobiles, remain the hottest categories in sales, and the Flipkart sale does not disappoint on that front. You can get discounts on popular iPhone 7, iPhone 6s, and Android phones in the sale, along with deals on TVs, laptops, tablets, gaming consoles, etc. But with so many great deals on offer, it can become a little difficult to determine which offers the most value for your money and so we have compiled the list of best Flipkart sale offers you can get today.

ALSO SEEAmazon Sale Day 2 Offers: iPhone 6s, iPhone 6, LED TV Discounts

Apple iPhone 7 32GB

iPhone 7 iPhone 7

Flipkart is offering discount of Rs. 13,201 on iPhone 7

The Apple iPhone 7 32GB is down to Rs. 42,999 (MRP Rs. 56,200), one of its lowest price points so far. You can get an additional up to Rs. 15,600 off with an exchange offer and/ or an additional Rs. 1,750 off with HDFC Bank card payments for the duration of the Flipkart sale. The price is similar to what Amazon is offering during the Great Indian Sale, but if you’re interested in Flipkart’s exchange offer or want to pay with an HDFC Bank card, then this might be the deal for you. The iPhone 7 is powered by Apple’s A10 chip and features a 4.7-inch Retina HD Display. It features a 12-megapixel primary camera and a 7-megapixel front-facing camera.

Price: Rs. 42,999 (MRP Rs. 56,200)

Link: Flipkart

Lenovo Phab 2 32GB

Lenovo Phab 2 Lenovo Phab 2 Flipkart sale offer

In Flipkart sale, Lenovo Phab 2 is available at discount of Rs. 1,000

The Lenovo Phab 2 32GB phablet is down to Rs. 9,999 (MRP Rs. 10,999) during Flipkart’s The Big Freedom Sale. You can get up to Rs. 9,000 off as an exchange offer. The Lenovo Phab 2 features a 6.4-inch HD display and is powered by the MTK8735 processor supported by 3GB of RAM. It comes with a 13-megapixel primary camera at the rear and a 5-megapixel front-facing camera.

Price: Rs. 9,999 (MRP Rs. 10,999)

Link: Flipkart

Apple iPhone 6s 32GB

iPhone BSNL iPhone 6s Flipkart sale offers

On iPhone 6s, Flipkart sale is providing a discount of Rs. 10,901

The iPhone 6s 32GB is down to Rs. 35,999 (MRP Rs. 46,900) on Flipkart. The exchange offer can let you have an additional Rs. 15,600 (maximum) discount, and another Rs. 1,750 off if you pay with HDFC Bank cards during the sale period. The iPhone 6s features a 4.7-inch Retina HD Display and is powered by Apple’s A9 chip. The smartphone comes with a 12-megapixel primary camera and a 5-megapixel front-facing camera.

Price: Rs. 35,999 (MRP Rs. 46,900)

Link: Flipkart

ALSO SEEAmazon, Flipkart, and Paytm Mall Sales: Who Is Offering the Best Deals?

Canon EOS 1300D DSLR with lens kit

Canon EOS 1300D DSLR is available at a discounted price of Rs. 23,499 (MRP Rs. 31,995) as part of the Flipkart sale. The DSLR camera comes with EF-S 18 – 55 IS II lens. You also get a free 16GB SD card and a camera bag with the purchase. The camera is powered by an 18-megapixel APS-C CMOS based sensor and is powered by Canon’s DIGIC 4+. It includes support for Wi-Fi and NFC connectivity.

Price: Rs. 23,499 (MRP Rs. 31,995)

Link: Flipkart

Apple iPad Pro 64GB 10.5-inch Wi-Fi

The latest iPad Pro 64GB 10.5-inch with Wi-Fi is down to Rs. 47,405 (MRP Rs. 50,800) on Flipkart’s Big Freedom Sale. You can grab another Rs. 1,750 off the marked price by paying with an HDFC Bank card during the Flipkart Big Freedom Sale. That’s still a very decent deal for the latest iPad Pro. The new iPad Pro 10.5-inch is powered by the A10X processor and features Apple’s ProMotion technology. The iPad Pro comes with four speakers that offer a better audio experience. The 10.5-inch display runs at a resolution of 2224×1668 pixels. There’s a 12-megapixel primary camera at the back and a 7-megapixel front-facing camera.

Price: Rs. 47,405 (MRP Rs. 50,800)

Link: Flipkart

Sony Bravia 40-inch full HD LED TV

The Sony Bravia 40-inch full HD LED TV (model: KVL–40R352D) is down to Rs. 38,999 (MRP Rs. 47,900) during the Flipkart sake. You can buy the TV with a no-cost EMI offer, use an exchange offer to get another Rs. 12,000 off and pay with an HDFC Bank card to get another Rs. 1,750 off. The Sony Bravia 40-inch full HD LED TV comes with two HDMI ports and a single USB port.

Price: Rs. 38,999 (MRP Rs. 47,900)

Link: Flipkart

Lenovo PA 10400 mAh power bank

The Lenovo PA 10400 mAh power bank is down to Rs. 849 (MRP Rs. 2,499) on Flipkart. That’s a decent price for a 10400 mAh power bank. Power banks like these can be great especially if you’re planning to go on a trip and don’t want to be left with a smartphone or a tablet without any juice. Lenovo’s power bank comes with two USB ports, each offering a maximum output of 2.1 A.

Price: Rs. 849 (MRP Rs. 2,499)

Link: Flipkart

Google Pixel XL 32GB

The Google Pixel XL 32GB is down to Rs. 48,999 (MRP Rs. 67,000). You can exchange your old smartphone and get up to Rs. 15,600 off on your Pixel XL purchase during the Flipkart sale. If you’re not keen on buying the new Pixel 2 XL smartphone that is expected to launch later this year, the Pixel XL is still a decent smartphone at this price. The Pixel XL features a 5.5-inch QHD display and is powered by the Qualcomm Snapdragon 821 chipset. It runs Android 7.1 out of the box.

If you prefer a deal on the smaller Google Pixel, check out our picks of the Amazon Great Indian sale.

Price: Rs. 48,999 (MRP Rs. 67,000)

[“Source-gadgets.ndtv”]

Why every big car launch has a woman next to the vehicle

Why every big car launch has a woman next to the vehicle

The power and drive of owning an A class car can only be more gratifying than the power and drive of possessing an A-class woman. At least that’s what modern day advertising would lead us to believe – the launch of every second vehicle is accompanied by sexily dressed women seated on the bonnets with their toned pins on display.

Last week Malaika Arora was one of the ladies behind the launch of a major car brand, where she was certainly the object of much attention.

She wore a black dress by Lebanese designer Rayane Bacha, with lace trimmings on the torso and the skirt. In the past, actresses like Priyanka Chopra, Jacqueline Fernandez and Katrina Kaif have attended car launches looking equally dolled-up for a night out while they stood near the extravagantly-priced vehicles.

Here’s a look at the reason behind to seduce potential buyers. What the connection is between a car and a hot woman is not exactly obvious, but it is evident that it appears to be a big hit. No wonder, then, that every major player from Audi to BMW, Volkswagen, Tata Motors and Nissan have turned to pretty models and actresses to get the message across.

Magda Kay at Psychologyformarketers. com explains, “Cars have been associated with sex for better sales for many years now. It is one of the products that easily link to erotic messages. Producers want their cars to be perceived as sexy, fast, daring, and so most of the advertising using sex, will work perfectly for cars.”

In case you’re wondering why it ticks, the answer lies in your brain – more specifically, in what’s known as the ‘old’ or the ‘lizard brain’.

This reptilian part of the brain developed over 100 million years ago and its chief goal is to ensure survival, and among other things, sexual behaviour. In an article called ‘Triggers of the Reptilian Brain’, Alex from Feedtherightwolf.org explains, “The reptilian brain is motivated by visual images, sounds, touch, smell, and taste… The visual stimulation is the strongest, since we process about 80 per cent of our daily informational intake through our eyes.”

What that really means is that when a product is linked with anything sexual, advertisers target the instinctive part of the mind to convey it as a desirable product. However, with the rulebook of censorship around, the game becomes to push the limit and keep it as risque without getting caught.

That is why when an attractive lady poses with a car – or a deodorant or even a glass of mango juice – the overly sexualised image with the fitted dresses, deep necks and pouty lips plays an important role in the overall message. The trick isn’t new at all, though – over a century ago, Pearl Tobacco placed the painting of a naked woman on the cover of the cigarillo boxes in 1871.

Needless to say, there has been no looking back ever since. In fact, just last month Scottish football club Ayr United decided to launch their away kit with the shoot of a model wearing the yellow and white jersey painted onto her body.

The sponsor’s founder Calvin Ayre has said, “We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. Mon Ayr! ” True, this is just the boost they would need to win. After all, who needs training, talent or even a half-thinking mind when you’ve got other assets on display?

[“Source-businesstoday”]

3 big insights for fashion brands looking to compete with Amazon

L2, the business intelligence platform that tracks brands’ digital performance, held a clinic yesterday in New York for fashion brands looking to compete with — or simply stay afloat amidst — Amazon’s rise.

It’s a hot topic of late, and for good reason: Amazon has seen a $64 billion growth in overall sales since 2010. What’s more, 52 percent of Americans currently have Amazon Prime. To compare, L2 pointed out that just 51 percent attend church monthly and 49 percent own a landline telephone.

While many have been suspect of Amazon’s ambitions in the fashion space, and whether it can really pull them off, L2’s founder Scott Galloway believes the company has effectively declared war in the space. “This is a company that has conspired with consumers and technology to destroy brands,” he said, alluding to shoppers’ preferences for low prices and the sophisticated algorithms the company relies on.

But there are a few insights, outlined below, that brands can use to either leverage Amazon’s power for their own benefit or compete with them directly.

alexa-cp-dotAmazon’s Echo Dot, with Alexa voice activation

Get in bed with Alexa
Voice, in general, is on the rise, according to Greg Hedges, the director of strategy at Rain Agency, who predicts user growth in the space will increase from 390 million in 2015 to 1.83 billion by 2021. He went so far as to call this coming paradigm shift the “Age of the Ask.”

Amazon currently has the first-mover advantage on access, purchase intent and reach in that space with Alexa — the voice service that powers their Echo device — and L2 believes they will continue to dominate in the space.

As a result, if brands don’t do the work necessary to get involved with voice — specifically by creating skills and actions (the voice version of apps) for Alexa — Amazon is going to use that very tool to kill off many of the brands we know and love.

As L2 pointed out, the company is already working to drive more consumers to shop via Alexa than their website by offering discounted prices for most items purchased via voice. When you use Alexa to shop, you’re not surrounded by the usual visual cues from other brands, lending more power to Amazon’s preferred recommendations. “They will slowly but surely take control of your preferences so that they’re the ones Amazon makes the most margin on or that are Amazon Private Label,” said Galloway.

To mitigate this, brands will need to develop the aforementioned skills and actions that are popular enough on Alexa to drive direct brand purchases that are equally as seamless as those purchases made via Amazon’s marketplace. Everlane, for example, could create a shopping skill for all of their best sellers, allowing consumers to opt for their coveted tees or loafers over Amazon’s selection.

Hedges did offer one warning, however. “Think of voice as a product, not a campaign or a one-off,” he said. “Alexa’s the proxy, but how can you make sure she’s using your brand voice?”

il_fullxfull.2894834781Heritage brands like Hermès are at less risk than others

Not all products are Amazon-able
Oliver Chen, a senior retail analyst at Cowen & Company, is confident that certain retail sectors are more immune to Amazon’s reign. These include brands like Tiffany & Co. that serve up emotional content or offer an emotional shopping experience, like that of picking out your wedding ring with a loved one.

Heritage and luxury companies like Hermès and Louis Vuitton also wield more power against the juggernaut, due to the trust and craftsmanship often required of those purchases, neither of which Amazon is known for. (Counterfeit products are an ongoing issue.) Such premium products also require a level of brand control that, according to Ryan Bonifacino, the former CMO of Alex and Ani, a longtime first-party seller on the site, is “next to impossible at Amazon.”

Companies offering products that are experiential in nature or service-driven are also well-placed to compete with Amazon. Think brands like 3×1, with its made-to-measure denim offering, or Drybar, where customers can opt for a quick blowout alongside any product purchases.

7102b710_c9f3Basics are Amazon’s bread and butter

Replenishment categories are key
If a brand does decide to partner up with Amazon, limiting its product offering to only their brand staples is important, said Maureen Mullen, the chief strategy officer at L2. The replenishment of basics like tees and underwear is what Amazon sells really well, so to compete in the same space, brands should look to do the same. “Focus on a core assortment of 5-10 products in these categories,” she said, adding that it could be particularly well-suited to any licensed items.

What’s more, this allows a brand to retain some control over their image and continue driving customers to their own e-commerce platforms.

Mullen also suggests that brands use the site to target product segments they haven’t touched before, such as plus or petite sizes. It’s much easier to connect with these hard-to-reach consumers on Amazon, where they’re already shopping, she said, than to spend extra time and money chasing after them yourself.

[Source:-digiday]

 

In the News: Legal Heroes, Wix Make Big Announcements

There are plenty of online resources available for helping small businesses find legal resources. But obtaining actual legal counsel has still been a relatively involved process — until now. Legal Hero just introduced a new service that offers on-demand legal help for small businesses.

In addition, Web building software company Wix made headlines recently with an announcement of its own.

Read about these news items and more in this week’s Small Business Trends News and Information Roundup.

New Features

Looking for General Counsel? This Site May Do the Trick

Legal Hero, an online portal designed to connect small businesses and entrepreneurs with legal help, has introduced a new service that will provide “on-demand” legal counsel for these companies.

New Wix Web Editor Launched to Make Sites Easier to Build

Wix.com, the drag and drop Web design platform, has just announced a full redesign of its cloud based Web editing software. The redesign introduces a range of new features, including some to help businesses personalize and tailor their sites to be more effective. If you are a do-it-yourselfer when it comes to your small business and its website, you may already be familiar with Wix.com.

Crowdfunding

Crowdfunding Platform Kickstarter is Now a Public Benefit Corporation

It’s not unusual for businesses to proclaim their commitment to the greater good, although only a few actually live up to their promises. That’s why Kickstarter’s decision to reincorporate as a public benefit corporation has pleasantly surprised many. The crowdfunding company has joined the ranks of organizations like Patagonia and This American Life to take this big step.

Social Media

Is the Twitter 140 Character Limit About to Change?

One of Twitter’s trademark features is its 140 character limit. But is that about to change? A report from ReCode suggests the social media company is considering a product or feature allowing users to create longer-form content on the service.

Are YouTube Advertisers Paying for Bots?

A new study by European researchers questions the reliability of the method used by Google to charge advertisers for YouTube ads. In their study (PDF), the researchers claim that Google charges advertisers for YouTube views even when YouTube’s systems flag a view as coming from a robot rather than a human.

Facebook Notes Transforms into a Publishing Platform

The long-forgotten Facebook Notes feature is finally getting a much needed makeover. The refreshed feature now comes with exciting new tools to add images, format layout and resize photos — and is available to everyone. Facebook published a post to announce the official roll-out of the revamped feature currently available on its desktop version.

Technology

Dennis Mortensen of X.ai: Artificial Intelligence is Driving the Rise of Virtual Agents

I’ve been using the Amazon Echo device for almost a year. And most of what I do is ask Alexa — the virtual assistant in Echo — what the weather is, who won the Rams game, add batteries to my shopping list, or even to play the new song from Prince. I also use Siri to dial people on my iPhone when I’m in the car.

The First LG Laptops Are on Their Way to the U.S. Market

LG, the Korean electronics giant known for its smartphones, appliances and tablets is bringing its first laptops to the U.S. market. The company announced the release of the Gram series of laptops in a press release recently. The machines, named Gram to highlight their light weight, are available in 13-inch and 14-inch models.

9 Photo Apps for Windows 10 to Spruce Up Your Images

Nearly everything associated with your small business online presence — and some offline tasks — requires having top-notch images. These images have proven to be vital for social media updates and to make your website look a little better. Quality images can also spruce up presentations and more.

Loans

Biz2Credit Index Sees Institutional Lending Continue to Climb

While institutional lenders continued to gain ground on the small business lending front, Biz2Credit’s Small Business Lending Index for August saw a slight slump for big and small banks. Biz2Credit ascribed the 0.1 point drop to the issues related to the Small Business Administration reaching its $18.75 billion spending cap in late July.

Small Biz Spotlight

Spotlight: GreyCampus Offers a New Way to Train Your Team

Training employees in different areas of your business can be a time-consuming and expensive process. You want employees to learn from an actual instructor who knows what he or she is talking about. But the smallest of businesses don’t always have the personnel available to drop their own work and train new team members. That’s where GreyCampus comes in.

Mobile

Here Are 6 New Devices from Microsoft’s Mega Event

Microsoft just wrapped up a live event in New York. There, the company announced a fleet of new products it is calling the new era of Windows 10 devices. Two new Surface devices, several Lumia phone,s and a HoloLens — yeah, one you might actually be able to buy — top the list of the most interesting devices unveiled.

The Moto X Pure Edition is an Anti-Bloatware Smartphone

The Moto X Pure Edition is the third and latest iteration of the Moto X, and surprisingly priced lower than 2014’s Moto X. It’s the first Motorola phone with which Lenovo has been involved. And the device may become best known for what it doesn’t have rather than for what it does.

Stagefright Update: Your Android Phone May Still be Vulnerable

It looks like Stagefright strikes again. The security bug that preyed upon phones running versions of Android OS between 2.2 and 4, has now reared its head to attack devices running Android 5.0 and above. Joshua J. Drake, Zimperium zLabs vice president of research, has found another security issue in Android called Stagefright 2.0.

LG Launches Smartphone with Multimedia Capabilities

LG has introduced a new smartphone series. Dubbed the V series, this fleet of new mobile devices was launched recently with the unveiling of the LG V10. And the company boasts there are many more “firsts” coming with this newest phone. Perhaps most noteworthy is LG’s claim that the V10 represents the “first” smartphone with “multimedia capabilities never seen in a mobile device.

More 4G for India and Africa? Here’s How Your Business Benefits

Emerging markets such as India and Africa are focused on the potential of high-speed mobile connectivity to boost their economies like never before. As a result, faster 4G connections are rapidly gaining momentum in these markets. For small businesses — including those in the U.S. — this could open a window of exciting opportunities too.

Samsung Will Actually Pay You to Buy This Device

Samsung is literally paying for customers to buy its smartphones. The company is lagging behind Apple in smartphone sales lately and hopes paying the first three months of a new customer’s phone installment payment will sway some people to try one of its devices. The company’s offer lasts until Oct. 16.

Toshiba Upgrades Chromebook 2 With Better Processors

Chromebooks are designed to work out of the box without adding anything else. This has proven to be a very successful delivery model in different segments, but especially in education, where it has seen the highest adoption rates. As a company that makes one of the better Chromebooks, Toshiba has launched the second iteration of its Chromebook 2.

10.2 Inch Tablet Coming From Google: Meet Pixel C

Among the many announcements made at Google’s Nexus event on Tuesday, including two new Nexus phones, the company revealed their all in-house 10.2 inch tablet, the Pixel C. You may recognize the Pixel name. Google released the original Chromebook Pixel several years ago, the newest version having come out earlier this year.

[“source-smallbiztrends”]