Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.

[“Source-bestmediainfo”]

Paytm Says Mobile Wallets Will Become Strong Players in Financial Ecosystem

Paytm Says Mobile Wallets Will Become Strong Players in Financial Ecosystem

Mobile wallets will become strong players in the financial ecosystem as the RBI guidelines on prepaid instruments will allow more features like unlimited transfer of funds between a bank account and a wallet, a top official of Paytm Payments Bank said.

Paytm Payments Bank MD-CEO Renu Satti said the RBI guidelines released this month will enable mobile wallets to gain access to more functionalities like unlimited transfer of funds between a bank account and a wallet and higher limit of up to Rs. 1 lakh for money transfer to beneficiary accounts.

She added that as part of Paytm Payments Bank, customers get the convenience of wallets and can earn interest on their deposits by transferring money from the wallet to their payments bank account.

“This will further strengthen the value proposition of mobile wallets and make them stronger players in the financial ecosystem,” Satti said.

Paytm has over 270 million registered wallet users. However, the mandate to undertake KYC of customers could be a challenge as mobile wallets companies will have to make additional investments in the diligence process.

The KYC (Know Your Customer) process allows banks and other institutions to obtain and verify information about customers’ identity and address.

As per the new norms, mobile wallets that were conforming to a minimum KYC format (like verification of mobile number) will have to get full KYC of customers done within 12 months of setting up the wallet.

Paytm has already said it plans to invest $500 million towards the KYC exercise over the next three years.

Satti said while the process may seem time-consuming, it will also help prevent identity theft, fraud and money laundering and ensure customers’ money is safer than ever before.

“The new RBI guidelines would bring greater confluence and power to m-wallets. It will also ensure money transfers are simpler and financial systems are safer,” she added.

Paytm has introduced a ‘Nearby KYC Points’ section in its app that directs users to nearby partner shops and locations where customers can get Aadhaar biometric KYC done for their Paytm wallets.

Paytm Payments Bank started its operations earlier this year. Its Chairman Vijay Shekhar Sharma owns majority stake in the company, while the remaining share is owned by One97 Communications.

Disclosure: Paytm’s parent company One97 is an investor in NDTV’s Gadgets 360.

[“Source-gadgets.ndtv”]

LinkedIn Connected Review: Annoying Emails Become Pretty Cards

LinkedIn Connected Review: Annoying Emails Become Pretty Cards

LinkedIn, the professional social network, has recently launched a new app for iPhone – LinkedIn Connected. This app, which replaces the old LinkedIn Contacts app on iOS, is LinkedIn’s attempt at changing how you connect with professionals in your network. It is only available in a few countries including the US at the moment.

LinkedIn Connected essentially lets you view all your LinkedIn contacts, and syncs them to your phone’s address book. Inside the app, your contacts are displayed as cards that show LinkedIn profiles, location and your notes on that person. For instance, if you have an interview with a person, you can add a note like, “Remember to ask about her upcoming concert”, and then when you check their card before the meeting, you have all the information you need at hand.

LinkedIn_Connected_Kunal.jpg

We tried the app for a few days and here’s what we thought about it.

LinkedIn Connected does a great job in terms of design. It uses a card-based design, and each card has a picture of your contact, details of upcoming events (meetings, birthdays, work anniversaries, etc.) and a button for an action (congratulate, connect, etc.) below. You can sort through the day’s events by swiping sideways and tap any card to quickly check a person’s background. Since you can sync it to your phone’s calendar, you can see upcoming meetings in the app, and can send you reminders as well. It’s hard to justify using this as your primary calendar, as other apps serve that purpose much better.

LinkedIn Connected might appeal to those who do all their networking on LinkedIn, but if you haven’t updated your LinkedIn profile, then this feature might not be so useful. On our account, most of the updates we got were people joining a new company or someone’s birthday.

Swiping down from the top shows you three options – Keep in touch, Find a contact and Accounts and settings. The first option takes you back to LinkedIn Connected’s cards, while Find a contact does what the name suggests. Accounts and settings lets you configure which services (contacts, calendars, etc.) you want to sync with LinkedIn Connected, and is also where you can sign out.

If you go back to the cards, when you keep swiping to the right, you’ll soon reach the last of the day’s most important events. If you swipe to the right here, you’ll see contact suggestions, which is just an endless stream of people LinkedIn wants you to connect with. Getting back to your most important events from there is difficult – you’ll have to swipe back all the way. For an app that is so design-driven, not having an easy way to return to the first card is a big problem.

LinkedIn_Connected_updates.jpg

LinkedIn Connected is essentially a prettier, less annoying way to get notifications from the network, when compared to the several emails that it tends to send every day. If you use email for networking, then you might want to try LinkedIn-owned Rapportive, which is a Gmail extension that shows you background details about the person you are having conversations with.

(Also see: Seven Extensions That Make Gmail Better)

LinkedIn’s main app has a lot more features such as status updates, links to articles, news, photos, comments, etc. If you want to do away with all of that and only focus on connecting with other professionals, then LinkedIn Connected might be what you seek. If you’re looking for a killer contacts app though, then this doesn’t quite cut it

[“Source-gadgets.ndtv”]

Mystical Creatures Become A Part Of Delhi Metro In These Creative Doodles

Mystical Creatures Become A Part Of Delhi Metro In These Creative Doodles

Samar Khan’s Delhi Metro doodles are creative and funny.

NEW DELHI:  If you live in the capital, chances are at some point or the other, you have travelled by the Delhi Metro. It’s not for nothing that it’s called the lifeline of Delhi. However, those who travel regularly by the metro know that it comes with its own share of drawbacks – a major one being the lack of anything to do while travelling. So how do you pass time when you’re in the metro? Well, if you’re anything like Samar Khan, you doodle!

Through his Instagram page MetroDoodle, Mr Khan regularly shares Delhi Metro chronicles with a twist. Using pictures of the trains and the platforms, he gives them an interesting take by adding doodles. “It’s been 3 – 4 months. I started this to kill time and boredom in metro travelling to work every day. Soon I started enjoying it,” said Mr Khan to NDTV.

Sometimes it’s a giant pink snake, sometimes a green extra-terrestrial, but it’s always unexpected and brilliant.

A full-time software developer by profession, Mr Khan has now started freelancing as a graphic designer taking up art projects on weekends. His passion for art is clearly reflected in his doodles. Take a look:

“Sometimes, It literally feels like this,” he says. We couldn’t agree more

Image result for "Amazing doodling! Really creative," writes a commenter
“Amazing doodling! Really creative,” writes a commenter
When asked about the inspiration behind his doodles, Mr Khan says, “Instagram is my favourite! All my inspiration comes from it. There are so many, such talented and amazing artists all around. I am constantly inspired by their work. It just keeps you going!”

Which of these doodles is your favourite? Let us know using the comments section below.

[“Source-ndtv”]