The balancing act between numbers (data) and creative efforts while marketing

If you want your business to succeed, you have to be a master of numbers as well as creative ideas. Whether you’re a big-idea person or a number-cruncher, you need to be able to apply at least two to three skills of each to further your marketing goals. Data-driven marketing has its base in science whereas creative marketing involves art. Most marketers find it difficult to make the two meet. However, contrary to popular belief, data and creativity can go hand-in-hand.

Image: Shutterstock

Image: Shutterstock

A good campaign involves numbers as well as creative efforts. Here’s how marketers can strike a balance between the two.