Law & Kenneth Saatchi & Saatchi Bags Creative Mandate of Bauli India

Law & Kenneth Saatchi & Saatchi Bags Creative Mandate of Bauli India

Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

Recently, Vizeum, the full-service media agency from Dentsu Aegis Network, had bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.

Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

Law & Kenneth Saatchi & Saatchi will look to support Bauli in its big bang launch and stay true to its legacy of helping brands become a true lovemark.

Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

[“Source-adageindia”]

Creativeland Asia bags Havmor’s creative mandate

Creativeland Asia bags Havmor's creative mandate

Havmor has assigned its creative duties to Creativeland Asia following a multi-agency pitch.    Chaitanya Rele, VP – head of marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”   Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said, “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 per cent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter.There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

[“Source-campaignindia”]