Auto Expo 2018: New Gen Maruti Suzuki Swift To Launch In India Next Month

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The 2018 Maruti Suzuki will debut in India on February 7, 2018

Maruti Suzuki is all set to debut the third generation of the Swift in India and we’ll first see the car in the flesh at the 2018 Auto Expo. The company has officially begun bookings for the car and the dealers all across the country have started accepting it at a booking amount of ₹ 11,000. The 2018 Maruti Suzuki Swift will be launched at the expo and deliveries will begin post that pan India. We spoke to a few dealers though who confirmed saying that it s likely that the car will carry a waiting period of 3 to 4 months from the start.

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(The 2018 Maruti Suzuki Swift is based on a new platform and is lighter too)

The Maruti Suzuki Swift has dominated the hatchback segment and the new generation promises nothing different. The first two generations have been dominant in the compact hatchback segment ever since 2005 and it has always been on the list of top ten cars sold every month since then. Maruti Suzuki says that it has sold more than 5.8 million Swifts globally. The new generation, then, has big shoes to fill in and Maruti Suzuki isn’t holding out on making this one a cracker of a car.

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(The 2018 Maruti Suzuki Swift boasts a brand new design, but the infotainment system is familiar)

The new-generation Maruti Suzuki Swift gets a brand new design, and it’s an all new design language as well, which enhances the looks of the car. The new Swift is based on the 5th generation of the HEARTECT platform and it has grown in terms of dimensions. The 2018 Swift is wider (up by 40mm) at 1735 mm, has a longer wheelbase which has gone up by 20 mm at 2450 mm and is shorter than its predecessor by 10 mm (yes you read that right). Having said all of that, Maruti Suzuki says that the cabin of the new Swift boasts of better leg, knee and head room at the rear.

The new Swift also gets a major design and styling overhaul with new bold single-frame grille flanked by the bug-like headlamps with projector units and LED daytime running lamps and LED taillights. The car also gets new sportier alloys, a floating-style roof design with blackened B-pillar, and new front and rear bumper. The new Maruti Suzuki Swift will also get an extensively updated cabin similar to the Dzire with a flat-bottom steering wheel. There’s also a new infotainment system which comes equipped with Apple CarPlay and Android Auto.

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(The 2018 Maruti Suzuki Swift will get an AMT option as well)

Commenting on the all-new Swift, RS Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said, “We will take the excitement to a new height with the all-new Swift. The all-new Swift with its distinctive design, advanced technology, uplifting performance and enduring driver experience will bring disruption in the premium hatchback segment. In its newest avatar, the Swift undergoes a bold transformation to meet the aspiration of young and ever changing customer. We are delighted to open bookings for the all-new Swift and look forward to a grand launch at the Auto Expo 2018.”

Under the hood, the Maruti Suzuki Swift will continue using the same 1.2-litre K-Series petrol and 1.3-litre DDiS diesel engines. The 2018 Swift will be now available with a manual as well as an Auto Gear Shift (AGS). There will be a primary of 4 variants on offer in both petrol and diesel – LXi, VXi, ZXi and ZXi+. The AGS will be only available in the VXi and ZXi variants in both fuel types. The company is also bringing in a host of new colours and there will be a total of six on offer. The Prime Lucent Orange is the new colour on offer on the Swift.

There’s good amount of boot space too with 268 litres of space which is an improvement of 58 litres over its predecessor.

[“Source-ndtv”]

Tokyo 42 Review: Bringing Together the Best of Grand Theft Auto, Monument Valley, and Hotline Miami?

Tokyo 42 Review: Bringing Together the Best of Grand Theft Auto, Monument Valley, and Hotline Miami?

HIGHLIGHTS
Tokyo 42 has you in the role of an assassin
The gameplay is similar to earlier GTAs and Hotline Miami
It’s the debut title from developer SMAC
Tokyo 42 is a game that wears its inspirations on its sleeve. The art direction is reminiscent of Monument Valley, while its open-world and interactions are derived from earlier Grand Theft Auto games, and its combat has a lot in common with Hotline Miami. However the end result is greater than the sum of its parts.

In Tokyo 42, you’re wanted for a murder you didn’t commit. To clear your name, you become an assassin and murder a huge number of people. Video game logic at its finest.

Nonetheless, the irony does little to take away from the gameplay. Tokyo 42’s core loop has you traipsing across a densely layered isometric cityscape replete with neon hues, and civilians going about their routine. You’ll pick out targets assigned to you, kill them, and then proceed to a specified location on the map to complete a mission.

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Regardless of your play style, you’re treated to responsive controls and a reactive world that strikes back as hard as you hit it. With weapons ranging from silent kill katanas, to noisy rocket launchers, how you deal with a mission is entirely up to you.

Fire fights evolve into intricate ballets of bullet hell madness akin to R-Type, or Ikaruga, and death is usually instant, with a single hit being enough to have you starting a mission again. Thanks to a wealth of checkpoints disguised as coffee vending machines, you’re never too far from where you left off.

While trying to complete an objective with outright violence rewards agile reflexes, playing Tokyo 42 stealthily demands patience. You’ll learn enemy patterns, how to avoid them, and tip-toe behind your target to land a killing blow. Get spotted by a foe? Just change your skin with the tap of a button, and move to another location.

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It sounds simple enough, particularly when you consider that other titles such as Hitman and Dishonored have a similar premise. In fact, it should be downright boring – but it’s not.
The art style may be akin to Monument Valley, but the sheer burst of colours give this interpretation of Tokyo a look of its own. Taking down targets is similar to Hotline Miami, and it never feels frustrating thanks to the game giving you ample opportunities to complete a mission in stealth or guns blazing, while its music has a calming impact on the proceedings. So much so that despite dying multiple times, we never felt anything close to rage. Quite the opposite really, wherein starting where we left off was refreshing, rather than the mental toll other isometric action titles with a high difficulty tend to be.

Throw in pun-laden dialogue and references to the likes of Die Hard, and Blade Runner, and Tokyo 42 is an entertaining romp. The single-player campaign clocks in at five hours, and there’s multiplayer to look forward to as well. This ends up being an elaborate game of cat and mouse, having players build up their arsenal before being spotted by others – throw in the Trackacat – a recon robot trained to sniff out assassins – and you have just the right amount of depth to it across five different maps ranging from crowded marketplaces to open-air surroundings.

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It’s hard to believe that Tokyo 42 is the debut title from developer SMAC as its an extremely polished and enjoyable. At $20 on Steam and Xbox Live (approximately Rs. 1,290), it’s well worth a purchase.

Pros:

Responsive controls
Tokyo’s open-world is gorgeous
Gameplay stays fresh
Cons:

Throwaway story
Rating (out of 10): 9

We played a review copy of Tokyo 42 on PC. The game is available on the PC and Xbox One for $20 (around Rs. 1,290). It will be available on the PS4 in July.

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Tags: Tokyo 42, Tokyo42, SMAC, Mode 7, PC games, PC gaming, Xbox One

[“Source-ndtv”]

Marketing Auto Repair Shops Becomes Easier With Mobile Apps

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As with many other things, car owners can now turn to their smartphones for the task of finding an auto mechanic who can take care of their auto repair needs. Services like RepairJungle and RepairPal allow customers to receive online estimates for auto repair services via a mobile version of their site so customers can process requests from anywhere.

Apps like the RepairPal app for iOS and Android devices provides customer reviews and the ability to locate a shop nearby. The app breaks down estimates by parts and labor costs and even connects you with roadside assistance.

Location-Based Marketing

Auto repair shops aren’t usually highlighted on the major review apps like Yelp or Around Me. But a majority of consumers will take proximity and user reviews into consideration when they choose a mechanic and decide to make an appointment. Many times, these two qualities are more important than offering the lowest price. So it makes sense for shops like these to embrace mobile technology to reach a wider audience and offer them the information and ease necessary to aid them in their decision.

Apps allow shops and businesses such as these to promote their services through a marketing medium they are used to: Word of mouth.

The only difference is that the recommendations come via the Internet. Shops who are able to provide quality service for a lower price can use mobile apps to draw in business from other parts of town.  Parts of town that may be wealthier, which makes a difference.

As John Mallette, owner of Burke Auto Body and Paint explains, “Where you get screwed in our business is labor hours.” His Long Beach shop charges 40 dollars per hour. But he has heard of shops in a nearby wealthier part of town, Newport Beach, that charge as much as 90 dollars an hour for the same exact service.

Making the Most of Online Services

Despite the fact that more people than ever use the Web to research everything before becoming a customer – including their auto mechanic – some businesses and shops still don’t advertise on the Internet, as hard as that may be to believe.

Online advertising can be extremely cost-effective. Consider the fact that services like Google AdWords or Facebook Ads charge only when someone clicks on the ad. Compare that to the cost of running an ad in a local newspaper or magazine and you begin to see the advantages.

In addition to cost, online marketing campaigns tell the business about customer intentions, behaviors and the effectiveness of their marketing campaign.  There is much information to be gained.

All businesses stand to gain a great deal from harnessing the power of online marketing through commercial apps, social media and search advertising. All it takes is some time to get familiar with the tools – but it’s well worth the investment.

Auto App Photo via Shutterstock

[“source-smallbiztrends”]

Ola Auto Service Expanded to 12 More Indian Cities

Ola Auto Service Expanded to 12 More Indian Cities

Transportation mobile app Ola Wednesday launched auto rickshaws in 12 more cities, taking the service to a total of 24 cities across the country.

Ola said it is targeting to serve at least two million daily rides by end of 2017 through its app by getting on-board hundreds of thousands of auto rickshaw drivers on its platform over the year in these cities.

“Ola has over 1,00,000 auto rickshaws registered on its platform across 24 cities and plans to launch in more cities in the coming months,” the company said in a statement.

The new cities that were launched Bhopal, Ranchi, Bhubaneswar, Kota, Surat, Madurai, Guwahati, Coimbatore, Nagpur, Jodhpur, Visakhapatnam and Udaipur.

The company said its autos are available 24×7 in all the 24 cities and it has also launched a new billing system that will record the details of the trip including time of booking, distance travelled and fare payable, either in cash or through Ola Money.

“Users can request a bill on completion of their ride from the Ola app and pay for their rides with Ola money,” it added. In the past one year, Ola said it has brought a convenient hailing experience for users and predictable and continuous demand for driver entrepreneurs, helping them earn as much as 40 per cent additional revenue on a daily basis.

“Autos as a ubiquitous mode of transportation in Indian cities, already serve hundreds of millions of users everyday. By bringing them on the Ola app, we are transforming the mobility experience for users and improving the revenue opportunity for auto driver-partners,” Nitesh Prakash, Senior Director, Operations at Ola said.

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Tags: Apps, Ola app, Ola Auto
[“Source-Gadgets”]