Samsung, Apple, Tecno topped list of mobile brands with highest SOV in Q2 of 2016 – Report

Image result for samsung galaxy s5 priceLatest report released by Teksight edge Limited showing online mentions of mobile phone brands released for May and August 2016 has revealed that Samsung, Apple and Tecno topped the list of mobile brands with the highest Share Of Voice, SOV, in the second quarter of 2016 while Nokia, Injoo and Microsoft appear to be struggling to make a mark in the market. Unsurprisingly, the latter case seem to be prevailing because it is expected that a mobile phone consumer who has used more than two mobile phones in his lifetime is likely to have used devices from at least two different mobile phone manufacturers. Accordingly, the report effectively captured the SoVs of 18 different mobile brands operating across different markets of the world. From the report, Samsung generated the highest conversations month-on-month over competition. The mobile giant’s impressive online engagement figures may be attributed to the launch of its Samsung Galaxy A and Galaxy J Series at different intervals across different markets of the world in Q2 2016 bolstered also by the release of its flagship Samsung S7 March the same year (visit Teksight Edge’s official blog to access free version of the full report). Tecno, according to the report launched Tecno Boom J8 and Camon C9 within this same interval in the local market. However, on the global scene, Samsung and Apple enjoyed much stronger aspirational value. Interestingly, while the top mobile brands narrowly edged out Africa’s No. 1 mobile brand Tecno , in share of voice (SOV), the chart revealed the Chinese mobile phone maker rising profile and clever positioning on the international scene. The online media analysis conducted by Teksight edge for this report covered major mobile markets in Africa and the world including Nigeria, Kenya, China, Europe, America, South Africa, Russia, France, Germany, Japan and Korea. Consequently, a look at a chart showing media impression of some mobile brands in Nigeria revealed Tecno as commanding 40% of market’s SoV; surpassing Samsung which is second on the chart. Meanwhile, Tecno, according to the report is estimated to have about 25.3% mobile phone market share across six of Africa’s biggest mobile phone markets that is, Kenya, Nigeria, Tanzania, Egypt, Ethiopia and Cameroon. The Launch of Tecno’s Phantom 6 & 6 plus as well as Apple’s iPhone 7 & 7 plus in September 2016 however significantly changed SOV results in the 4th quarter. For Tecno , the international launch of its flagship Phantom 6 & Phantom 6 Plus at Burj Khalifa Dubai increased the brand’s global competitiveness and value. For obvious reasons, the mobile phone market is a survival of the fittest so brands will either have to continually innovate or gradually fade. Which mobile brands would have boasted the highest engagement figures at the end of fourth quarter 2016? Well, we might just have to wait and see.

Read more at: http://www.vanguardngr.com/2017/02/samsung-apple-tecno-topped-list-mobile-brands-highest-sov-q2-2016-report/

[“source-ndtv”]

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive.

Why Small Businesses Must Develop Mobile Apps

In previous years, the rising cost of custom app developers made apps an impossible expense for small businesses. The recent growth of software development kits that streamline the app development process and allow even non-coders to create a fully-functioning app have dramatically reduced the cost of creating an app.

The affordability and fast development times these kits allow has encouraged more businesses than ever to create their own apps.

As social media use continues to rise, consumers are becoming more open to engaging with brands on a day-to-day basis, even if they aren’t specifically loyal to or purchasers of that particular business. Business owners and marketers are capitalizing on consumers’ desires for interaction by producing entertaining mobile apps. While being fun to use, informational or inspirational, a common characteristic of these apps is that they feature a strong call-to-action to persuade the user to purchase a product or in some way benefit the company in question.

What Types of Small Businesses are Making Apps?

A 2015 analysis of 40,402 apps created with an app development platform found that while “expected” businesses such as restaurants and gyms were highly prevalent, others such as golf courses, hotels, politicians and plumbers were also on the rise.

But why are these industries building more apps? Well, as the ease of building apps increases, so does the amount of potential functionality. One-off investments in systems such as in-app payments or bookings can save businesses money in the long-term as they reduce the amount of time their staff needs to spend fulfilling orders, taking payments or completing bookings.

For businesses that meet potential clients at various locations, the ability to show data or portfolio pieces offline using an app can make the difference between closing the sale and losing the prospect to a competitor.

How are Small Businesses Benefiting from Mobile Apps?

A recent survey showed that 62 percent of the businesses asked already had apps or were in the process of building one. Of those, 20 percent used their apps purely for branding purposes, 30 percent have revenue generating apps and 50 percent use them for support and engagement.

We spend 174 minutes on mobile devices every day. Mobile sales are estimated to have reached $74 billion in 2015 — up 32 percent from 2014. Thirty percent of all online purchases by Millennials are done on mobile devices. This jumps to 33 percent for moms and 43 percent for U.S. Hispanics.

However, apps aren’t just for commerce businesses. Push notifications can be used by any niche to put your brand name directly in front of the smartphone owner. Apps can be used for any type of activity: booking systems, file uploads, vouchers, newsletters, digital magazines, support, providing information, logging exercise or nutrition, showing videos and so much more.

Even businesses that you wouldn’t have thought would benefit from an app are proving critics wrong by producing innovative and engaging apps. For example, an independent pet food supplier could have an app that encourages users to upload comical photographs of their pets for a chance to win a prize. A product for new mothers could build a community of local mums and arrange meet-ups. A realtor could create an app that compares local house prices now to five years ago. The possibilities really are endless. All it takes is a little imagination to devise a system that consumers will enjoy engaging with.

What Does the Future Hold?

The projections around app driven revenue are staggering. Non-game app downloads are estimated to grow 23 percent in the next five years, exceeding $182 billion in 2020. Smartphone adoption in emerging markets should see mobile app store downloads more than double between 2015 and 2020.

Current data about mobile purchasing across the different age groups gives a strong indication that in 5-10 years, everyone is going to be a mobile shopper. Sixty-nine percent of millennials buy products on their smartphones, compared to 53 percent of Gen Xers and 16 percent of Boomers.

The increased market share and spending power this brings will make apps a necessity for B2C businesses in order to streamline a consumer’s journey from product browsing to payment.

The above statistics are also good news for digital agencies that offer mobile app development. As more businesses adopt apps, the demand for their services grows. The development of new ‘smart products’ such as virtual reality and wearable technology may compound this further as apps will need to be adapted to work on new online platforms.

Mobile Phone User Photo via Shutterstock

[“source-smallbiztrends”]

App Store New Year’s Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016

App Store New Year's Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016
HIGHLIGHTS
App Store purchases topped $3 billion in December
Developers have earned over $60 billion since 2008
The App Store offers 2.2 million apps in total
Apple on Thursday announced that the New Year’s Day 2017 was the biggest day ever for the App Store, with nearly $240 million (approximately Rs. 1,630 crores) in purchases worldwide on that day alone. That hints at robust sales of Apple devices during the crucial October to December quarter, ahead of Apple’s earnings call later this month.

The Cupertino giant also announced that developers earned over $20 billion (approximately Rs. 1,35,895 crores) in 2016, up over 40 percent from the year before. Holiday spend was also at record levels, Apple said, with purchases from the App Store topping $3 billion (approximately Rs. 20,381 crores) in December.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created – which together with our products – help to truly enrich people’s lives.”

Apple also announced that since the App Store launched in 2008, developers have earned over $60 billion (approximately Rs. 4,07,687 crores) across iPhone, iPad, Apple Watch, Apple TV, and Mac platforms. Since Apple keeps 30 percent of most App Store revenue, passing on the rest to the developers, that means lifetime sales on the App Store have now topped $85 billion (approximately Rs. 5,77,515 crores). China App Store revenue in 2016 saw ‘record’ 90 percent year-over-year growth.
The App Store offers 2.2 million apps in total, up over 20 percent from last year, and is available in 155 countries. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion (approximately Rs. 18,347 crores), up 74 percent from 2015.

Apple also announced that since iOS 10 launched in September, developers have shipped over 21,000 iMessage apps to send stickers and collaborate with friends.

Analytics firm Flurry estimated that Apple accounted for 44 percent of device activations during the holiday period, a healthy figure, but down slightly over the previous two years.

For the latest coverage from the Consumer Electronics Show in Las Vegas, visit our CES 2017 hub.
Tags: Apple, App Store, Apps, App Store Purchases

[“Source-Gadgets”]

Six Eye-Opening Mobile Trends for 2016

Six Eye-Opening Mobile Trends for 2016

A big problem that so many businesses face is staying on top of what is new in the niche.  But just because something is hard does not mean it’s not possible.  Generating new ideas often comes after a good hard look at what’s on the horizon.  An easy and effective way to do this is with a close examination of what is trending in your business’ market.

Those of us in the mobile business face great challenges when it comes to following trends because technology is changing so fast.  As soon as one idea becomes popular, it is quickly washed away — only to be replaced by something newer, faster, smaller, and more portable.  That is unless you dig deep and find what is on the horizon.

Here are six eye-opening mobile trends for 2016.  By looking at them, you can help yourself think through your next mobile venture.

Keep Your Eye on These 6 Mobile Trends in 2016

Invest in Smart Phone App Development

Smart phones will soon be to future generations what rotary phones were to the “Happy Days” generation, and the numbers support this growth.  This means that the demand for applications for these phones will be on the rise.

Investing in smart phone app development will certainly yield profit.  In fact, Android’s market grew 65 percent in 2015.

Whether you are considering investing in an app for your business or you are tossing around the idea of starting a white label app development company of your own, you are certain to generate some income and stay current with the market trends.

Knowing How to Use Data Driven Decisions is the Key to Marketing

If your business is not using data to make decisions, it’s a good bet that you are close to (if not already) a failed venture.  You have to use data as the backbone of your decisions — especially if you are in the mobile industry.

Data acquisition in 2016 isn’t the challenge that it was years ago.  It has become much easier to collect and much easier to sort.  If you want numbers, you can get your hands on just about any type of numbers you want.  The key is what you do with those numbers.

Your goal should be to use the data to make connections with potential clients. So what if you know that Mrs. Smith visited Store XYZ seven times in the past month on her mobile device. The trick is finding out how Mrs. Smith’s visits to store XYZ can help your mobile business.

The first step in the puzzle is assuring that your IT department and your marketing department has clear lines of communication.  A solid plan for sharing the information is the first step to utilizing the data you collect.

From there, you need a good team that can actually interpret the data.  Ultimately, your goal in any mobile venture is to find a way to simplify the lives of users.  Your team of data analysts needs to be able to interpret the data and supply it to your marketing department.

After your marketing department is given numbers and statistics that are easy to understand, it needs to take creative and innovative risks based on the numbers.  The more you learn about mobile users and their patterns of use, the easier it will be to simplify their lives.

Of course, there are always going to be people who are just able to follow their gut when it comes to innovation and creative thinking.  If you have one of those guys on your team — you know the type, anything he touches turns to gold — don’t dismiss him.

But for the most effective and practical solutions, look at the data and invest in a team that can interpret the numbers to mean something beneficial to your mobile business.

Say What You Need to Say — 2016 Technology Has Your Back

Don’t hold back what’s on your mind.  In fact, in the near future, you will be able to speak it right to your computer.  The best part — it will understand you.  Many of the industries biggest and brightest are battling with young and innovative start-ups to see who will figure out the best and most effective way to use voice computer interfaces.

Most computers come equipped with some type of voice recognition software, but as we journey into the future, these software applications will become much more innovative, which will allow computers to become even more involved in our day to day routines.

Your desktop is not the only form of technology that is listening to what you have to say. Most mobile devices are already equipped with some sort of voice recognition. Mobile devices are also jumping on board to develop voice recognition apps.  Companies across the globe are looking to develop the most responsive voice apps to stay abreast of the changing trends in the mobile market.

While we are not reaching “Jetsons” status just yet, there are several companies breaking ground in this niche, and it is certainly something to pay close mind to.

“Push” Those Ads — It’s the New way to Spread the Word

Push notifications are a great way to get information into the hands of your customers, and the numbers support it.  First of all, 2/3 of the population owns a smart phone.  And that 66 percent of people check their phones approximately 46 times per day.

That means that you have 46 opportunities EVERY. SINGLE. DAY. to send push notifications to people who chose to download your app.

With modern technology, you can use radiused and geofenced push notifications to offer promotions to consumers when they are near your stores.  To top off the benefits of the push, the best part is there are character limits, so you can say what you need to say in a short and sweet notice.  There’s no need for elaborate and creative copy.

SMS Marketing is the New Social Media

The social media craze has made its mark in advertising — there’s not doubt there.  You have to have a strong social media presence so your customers can engage with your brand.  They virtually do the legwork for you by sharing what you have to say.  But, it’s time to look past social media.  You need to look for even faster and more personalized ways to reach people.

In the past, this was called telemarketing.  Today, telemarketing is a good way to upset people and get called a name or two.  But, this is largely because people are engaging less and less in phone conversations and more and more in text communication.

Phone calls are a thing of the past.  Heck, you don’t even need to call to order a pizza or make a hotel reservation anymore, you can just text your request.  In fact, the research shows that 73 percent of people text.  Of those 73 percent of people, 55 percent of them send over 50 text messages each day.  As SMS messaging becomes the preferred means of communications, it makes sense to use it to advertise.

SMS marketing lets your customers engage with your brand on a personal level.  In fact, app developers are making messaging platforms that are starting to rival the built-in texting applications that come with phones.  Products such as Handcent, Chomp, and Hoverchat, are dominating the Android market.

What this means to you is that you virtually have a direct line to your consumers pockets.  You can tell them everything they want to know about your product.

Let Millennials and Generation Z Guide Your Thinking

Gone are the days of, “If you will build it they will come.”  Today, app developers have to build apps to simplify the lives of their users.  Simply put, this means that you need to look at the subsets of consumers who have technology needs that need met.  Enter Millennials and Generation Z users.

These guys are the ones who are filling the social media feeds with their thoughts, and they are the ones advertising their every move online — and they are doing it from their smartphones.

This means opportunity for you.  What are they talking about?  What do they need?  These kids put it all out there.  Use this to your advantage.  Find out what they need based on what they are saying, then build it.

Conclusion

If you want to compete in the mobile industry, you have to do your homework.  This means looking at the past and learning what has worked, and what has failed.  It also means looking at the data and trying to predict what is needed in the future.

By paying close mind to what’s trending in the industry, you can set yourself up for a successful mobile venture.  These six eye-opening trends should get your wheels spinning.  Look to apply them to what you know about the business and with some hard work, you can develop the next must have app in the store.

Using Smartphone Photo via Shutterstock

[“source-smallbiztrends”]